Whataburger, the beloved regional fast-food chain, has become a staple for burger enthusiasts across the southern United States. Founded in 1950 in Corpus Christi, Texas, this iconic restaurant has expanded its reach over the decades. Whataburger now boasts over 1,000 locations spread across 14 states, primarily in the South and Southwest regions of the country.
The orange and white striped buildings are a familiar sight in Texas, where the chain originated and maintains its strongest presence. However, hungry patrons can also find Whataburger restaurants in neighboring states like Oklahoma, Arkansas, and Louisiana. The company has gradually expanded its footprint to include locations in Florida, Georgia, Mississippi, Alabama, and even as far north as Missouri.
While Whataburger remains primarily a southern institution, its popularity continues to grow. Fans of the chain’s signature large burgers and crispy fries can use the company’s website or mobile app to locate the nearest restaurant. This makes it easy for travelers and locals alike to satisfy their cravings for Whataburger’s distinctive fast-food offerings.
History of Whataburger
Whataburger’s story began in 1950 as a small burger stand in Corpus Christi, Texas. The company grew from humble beginnings to become an iconic fast-food chain beloved throughout the southern United States.
Founded by Harmon Dobson
Harmon Dobson established Whataburger with a vision to create a bigger, better burger. He introduced a quarter-pound beef patty on a 5-inch bun, doubling the size of standard burgers at the time. This bold move set Whataburger apart from competitors.
Dobson’s commitment to quality and customization became hallmarks of the brand. The company expanded across Texas and into neighboring states. In 1967, the iconic A-frame restaurant design debuted, featuring the distinctive orange and white stripes.
Whataburger’s headquarters moved to San Antonio, Texas in 2009. The Dobson family maintained ownership for nearly seven decades until 2019. That year, BDT & MSD Partners acquired a majority stake in the company.
Despite changes in ownership, Whataburger remains true to its Texas roots. The chain continues to serve made-to-order burgers 24 hours a day, seven days a week, just as Harmon Dobson envisioned.
Whataburger’s Menu Offerings
Whataburger boasts a diverse menu featuring signature burgers, chicken sandwiches, breakfast items, and desserts. The restaurant chain prides itself on customizable options and fresh ingredients.
Burgers Signature to Whataburger
The Whataburger is the cornerstone of the menu, available in single, double, or triple patty configurations. Customers can customize their burgers with various toppings and condiments. The Patty Melt, served on Texas Toast, is another popular choice.
Specialty burgers include:
- Mushroom Swiss Burger
- Bacon & Cheese Whataburger
- Jalapeño & Cheese Whataburger
Whataburger uses 100% pure beef patties, grilled to order. Buns are toasted for a crispy exterior and soft interior.
Chicken Sandwiches and Other Items
Whataburger’s chicken offerings provide alternatives to beef burgers. The Whatachick’n Sandwich features a breaded chicken filet with lettuce, tomatoes, and mayo. Grilled chicken options are available for health-conscious diners.
Other menu items include:
- Chicken Strips
- Whatachick’n Bites
- Garden Salad
- Apple & Cranberry Salad
Fish sandwiches and chicken fajita tacos round out the non-burger selections.
Breakfast Selection
Whataburger serves breakfast from 11 PM to 11 AM daily. The Honey Butter Chicken Biscuit is a fan favorite, combining sweet and savory flavors. Taquitos, filled with eggs and various ingredients, are popular morning choices.
Breakfast menu highlights:
- Breakfast on a Bun
- Pancake Platter
- Biscuits & Gravy
- Breakfast Platters with eggs, hash browns, and choice of meat
Coffee, orange juice, and milk complement the breakfast offerings.
Cookies and Desserts
Whataburger’s dessert menu features simple yet satisfying options. The Chocolate Chunk Cookie is a classic choice, baked fresh daily. Cinnamon rolls provide a sweet breakfast alternative or after-meal treat.
Shake flavors include:
- Vanilla
- Chocolate
- Strawberry
- Limited-time seasonal offerings
Apple and lemon pies offer handheld dessert options. For a unique treat, customers can try the Whataburger Shake made with pieces of their signature cookies blended in.
Locations & Expansion
Whataburger has grown from its Texas roots to become a regional powerhouse, expanding across the Southern United States and into the Midwest. The chain’s strategic growth has brought its iconic orange-and-white striped restaurants to new markets while maintaining a strong presence in its home state.
Growth in the United States
Whataburger operates over 900 locations across 14 states. The company’s expansion strategy focuses on contiguous growth, gradually moving into neighboring states and regions. Recent years have seen Whataburger enter new markets in Tennessee, Missouri, and Kansas.
The chain has announced plans to open restaurants in Las Vegas, marking its first foray into Nevada. This move demonstrates Whataburger’s ambition to extend its reach beyond its traditional Southeastern and Southwestern strongholds.
Whataburger has also begun franchising restaurants for the first time in nearly two decades. This approach allows for faster expansion and creates new job opportunities in the communities it serves.
Presence in Texas and Beyond
Texas remains Whataburger’s heartland, with over 700 locations scattered across the Lone Star State. The chain’s ubiquity in Texas is a testament to its enduring popularity and deep cultural roots in the region.
Beyond Texas, Whataburger has established a significant presence in several Southern states:
- Alabama
- Arizona
- Florida
- Georgia
- Louisiana
- Oklahoma
These states form the core of Whataburger’s operations outside of Texas. The company continues to strengthen its position in these markets while exploring opportunities for growth in neighboring areas.
Midwest Expansion
Whataburger’s push into the Midwest represents a new frontier for the chain. The company has targeted Kansas and Missouri as key states for its northward expansion.
New locations are planned or already open in:
- Olathe, Kansas
- Kansas City, Missouri
- Grandview, Missouri
This Midwest expansion brings Whataburger’s distinctive menu and Texas-born flavors to a new audience. The move also positions the chain to compete with other regional and national burger chains in these markets.
Whataburger’s growth in the Midwest demonstrates its adaptability and appeal beyond its Southern base. As the company continues to expand, it aims to maintain its reputation for quality and customer service in these new territories.
Customer Experience at Whataburger
Whataburger prides itself on providing a unique fast-food experience with Texas-style hospitality. The chain focuses on customizable orders, efficient service, and convenient options for customers.
Ordering and Services
Whataburger offers multiple ordering channels to cater to customer preferences. The online ordering system has gained popularity for its convenience and accuracy. Customers appreciate the ability to customize their meals through the app or website.
In-store service typically receives positive feedback. Staff training programs aim to enhance customer interactions. Many patrons note the friendly atmosphere and personalized service.
Menu customization is a key feature. Customers can modify their burgers and other items to suit their tastes. This flexibility contributes to higher satisfaction levels among diners.
Drive-Thru and 24/7 Service
Whataburger’s drive-thru service is a significant part of its operations. Many locations offer 24/7 service, catering to late-night cravings and early risers. The drive-thru experience can vary depending on location and time of day.
During peak hours, wait times may increase. Some customers report using the mobile app to place orders 20 minutes before arrival to reduce wait times. This strategy can improve the drive-thru experience.
The chain’s 24-hour service is particularly appreciated by shift workers and night owls. It provides a reliable food option when many other restaurants are closed. This round-the-clock availability sets Whataburger apart from some competitors.
Digital Presence and Services
Whataburger has embraced digital technologies to enhance customer experience and expand accessibility. The company’s online platforms and rewards program offer convenience and incentives for loyal patrons.
Whataburger Website and Ordering Online
Whataburger’s website serves as a hub for menu information, location finder, and online ordering. Customers can easily browse meal options, customize their orders, and select pickup or delivery. The site’s user-friendly interface allows for quick navigation and secure payment processing.
In 2023, Whataburger introduced its first Digital Kitchen in Bee Cave, Texas. This innovative concept operates without a traditional drive-thru or dining area. Instead, it relies solely on digital ordering through kiosks or the Whataburger app. This cashless model streamlines the ordering process and reduces wait times.
Rewards Program
The Whataburger Rewards program offers customers points for their purchases. Members earn 1 point for every $1 spent, which can be redeemed for free menu items. The program is integrated into the Whataburger app, making it easy to track points and access exclusive offers.
Rewards members also receive personalized promotions and early access to new menu items. The app allows users to save favorite orders for quick reordering and provides a convenient way to locate nearby Whataburger restaurants.
Employment and Careers
Whataburger offers diverse job opportunities and career paths in the fast food industry. The company values its employees and provides avenues for growth and development.
Career Opportunities at Whataburger
Whataburger has positions available at various levels within its restaurants. Entry-level roles include restaurant team members who focus on customer service and food preparation. These positions offer a chance to learn the fundamentals of the fast food business.
For those seeking leadership roles, Whataburger provides opportunities to climb the career ladder. The company offers training programs to help employees develop management skills. Restaurant leader positions come with competitive salaries and benefits packages.
Whataburger emphasizes employee development and promotes from within. Team members can advance to supervisory roles and eventually to restaurant management positions. The company’s commitment to internal promotion creates a clear path for career growth.
Benefits at Whataburger include health insurance and leadership development programs. These perks aim to support employees’ well-being and professional advancement. The company also encourages community involvement, allowing staff to make a positive impact in their local areas.
Branding and Advertising
Whataburger’s iconic orange-and-white striped buildings and distinctive logo form the cornerstone of its strong visual identity. The brand’s marketing efforts blend local pride with quality-focused messaging to maintain customer loyalty.
The Whataburger Image
The Whataburger brand is built on a foundation of Texan heritage and high-quality burgers. Its orange-and-white color scheme is instantly recognizable, adorning everything from restaurant exteriors to packaging. This consistent visual branding helps Whataburger stand out in the competitive fast-food landscape.
The company leverages its “Better Burger” positioning through advertising that emphasizes fresh ingredients and customizable menu options. Local references and Texan pride feature prominently in marketing materials, reinforcing Whataburger’s regional roots.
Digital marketing plays a key role in Whataburger’s strategy. The brand maintains an active social media presence, engaging with customers and reposting fan content. Its mobile app offers exclusive deals and a loyalty program to drive repeat visits.
Whataburger’s advertising has evolved over time. In the 1980s, the chain raised its profile by partnering with country singer Mel Tillis as a spokesperson. Today, the brand focuses on showcasing its food quality and community involvement through various marketing channels.
Partnerships and Collaborations
Whataburger has forged strategic partnerships to expand its reach and enhance its product offerings. These collaborations have allowed the burger chain to tap into new markets and diversify its brand presence.
Whataburger and H-E-B
Whataburger’s partnership with H-E-B, a prominent Texas-based grocery chain, has been a game-changer for both companies. This collaboration began in 2013 when Whataburger introduced its signature condiments and other food products to H-E-B stores.
The partnership allows customers to purchase Whataburger’s popular items like Fancy Ketchup, Spicy Ketchup, and Original Mustard directly from H-E-B shelves. This move has expanded Whataburger’s brand beyond its restaurant locations.
In recent years, the collaboration has grown to include more products:
- Whataburger-branded potato chips
- Whatafries (French fry-shaped potato chips)
- Breakfast sausage
- Honey butter
This partnership has proven mutually beneficial. H-E-B gains exclusive rights to sell popular Whataburger products, while Whataburger extends its brand reach into the grocery sector.