Whataburger University stands as a testament to the fast-food chain’s commitment to employee development and growth. Located in San Antonio, this unique institution offers a wide range of classes designed to equip Whataburger Family Members with essential skills and knowledge. Employees can learn about food preparation, customer service, and leadership, all tailored to the Whataburger way of doing business.
The university plays a crucial role in shaping the future leaders of the company. Managers attend courses that groom them for higher positions, ensuring a steady pipeline of skilled professionals within the organization. This investment in employee education reflects Whataburger’s dedication to internal promotion and long-term career development.
Beyond just operational training, Whataburger University embodies the company’s culture and values. It serves as a hub where employees from different locations can connect, share experiences, and build a stronger sense of community within the Whataburger family. This approach to employee education sets Whataburger apart in the competitive fast-food industry.
History of Whataburger
Whataburger’s journey from a single burger stand to a beloved regional chain spans over seven decades. The company’s growth reflects its commitment to quality food and family values.
Founding in San Antonio
Whataburger was founded in 1950 by Harmon Dobson and Paul Burton in Corpus Christi, Texas. Dobson’s vision was to create a burger so big it would take two hands to hold and make customers exclaim “What a burger!”
The first restaurant was a modest stand, but it quickly gained popularity for its large, customizable burgers. Dobson bought out Burton’s share in 1951 and continued to expand the business.
In 1967, the company moved its headquarters to San Antonio, where it remains today.
Expansion Beyond Texas
Whataburger began expanding outside of Texas in the 1960s, opening locations in neighboring states. By the 1970s, the chain had restaurants in Florida, Tennessee, and Arizona.
The company remained family-owned until 2019, with Dobson’s children and grandchildren playing key roles in its management. This family involvement helped maintain Whataburger’s commitment to quality and customer service.
In 2019, BDT & MSD Partners acquired a majority stake in Whataburger, though the Dobson family retained a minority ownership. This change aimed to fuel further expansion while preserving the brand’s core values.
Menu Offerings
Whataburger’s menu features a diverse array of options, from signature burgers to chicken sandwiches and breakfast items. The restaurant caters to various meal times with customizable choices and fresh ingredients.
Signature Burgers
Whataburger’s cornerstone offering is its classic Whataburger, a 100% beef patty on a toasted bun. The menu includes variations like the Whataburger Jr. and the Double Meat Whataburger. Customers can customize their burgers with toppings such as jalapeños, onion rings, and bacon.
The Justaburger provides a simpler option for those seeking a basic hamburger. Whataburger’s burgers are made-to-order, ensuring freshness and allowing for personalization.
Chicken Sandwiches and Other Options
Beyond beef, Whataburger offers the Whatachick’n sandwich, available grilled or breaded. The menu also features chicken strips, often served as part of a popular basket meal with gravy.
For those seeking alternatives, Whataburger provides salads and fish sandwiches. The chain occasionally introduces limited-time offerings, such as the Whatawings – boneless wings in flavors like buffalo and honey barbecue.
Breakfast Selections
Whataburger’s breakfast menu, available from 11 p.m. to 11 a.m., includes the Honey Butter Chicken Biscuit, a fan favorite. Taquitos with cheese, sausage, or bacon are popular choices.
Other morning options include pancakes, biscuit sandwiches, and breakfast platters. The Breakfast on a Bun and Breakfast Burger cater to those wanting heartier meals to start their day.
Meal Times
Whataburger accommodates various dining schedules with its 24-hour service at many locations. Breakfast is served from late evening to late morning, bridging the gap for night owls and early risers.
Lunch and dinner menus are available throughout the day, featuring burgers, sandwiches, and sides. The all-day availability of most menu items allows customers to enjoy their favorites regardless of the time.
Whataburger’s flexible meal times and diverse menu cater to different preferences and schedules, making it a popular choice for quick meals around the clock.
Dining Experience
Whataburger offers a unique dining experience that combines classic fast-food convenience with a touch of Southern hospitality. The restaurant chain focuses on creating a welcoming atmosphere for customers, whether they choose to dine in or use the curbside delivery service.
In-Restaurant Ambiance
Whataburger’s dining areas feature a distinctive orange and white color scheme, instantly recognizable to fans of the chain. The restaurants typically have a mix of booth and table seating, accommodating both small and large groups. Bright lighting and clean surfaces contribute to a fresh, inviting atmosphere.
Many locations display local high school sports memorabilia, fostering a sense of community connection. The open kitchen layout allows customers to watch their meals being prepared, reinforcing Whataburger’s commitment to fresh, made-to-order food.
Friendly staff members contribute to the welcoming environment, often engaging in casual conversation with regular customers. This personal touch helps create a loyal customer base and sets Whataburger apart from other fast-food chains.
Curbside Delivery Service
Whataburger’s curbside delivery service combines convenience with the brand’s signature quality. Customers can place orders through the Whataburger app or website, selecting their preferred pickup time and location.
Upon arrival, customers park in designated curbside spots and alert staff through the app. A team member then brings the order directly to the vehicle, minimizing wait times and contact.
The curbside service maintains Whataburger’s commitment to freshness. Orders are prepared only when customers check in, ensuring hot, freshly-made food. Packaging is designed to keep items at optimal temperature during transport.
This service caters to busy families, workers on lunch breaks, and those preferring a contactless option. It exemplifies Whataburger’s adaptability to changing customer needs while maintaining its core values of quality and service.
Loyalty Rewards Program
Whataburger’s revamped loyalty program offers customers enticing incentives to earn and redeem points for free menu items. The points-based system allows patrons to accumulate rewards through purchases made online or in-store.
Earning Points
Whataburger’s new rewards program operates on a straightforward points-for-dollars model. Customers earn 10 points for every $1 spent on their purchases. This system applies to all orders placed through the Whataburger app, website, or in-restaurant.
The program incentivizes frequent visits and larger orders. Members can quickly accumulate points with each transaction. To participate, customers must download the Whataburger app and create an account.
Redeeming for Free Food
The updated loyalty program significantly expands redemption options for members. Unlike the previous system, which limited rewards to a handful of items, customers can now redeem points for nearly any menu item.
Reward prices vary, but the program generally offers a discount rate between 5.8% and 8.3% on redeemed items. Popular options include free burgers, fries, and drinks. Members can easily track their point balance and available rewards through the Whataburger app.
The flexibility of the new system allows customers to choose their preferred rewards, enhancing overall satisfaction with the loyalty program.
Whataburger University
Whataburger University offers comprehensive training programs for employees to develop their skills and advance their careers within the company. It serves as a hub for learning and growth opportunities.
Training and Development
Whataburger University provides a wide range of classes to help employees excel in their roles. These courses cover essential topics such as food preparation, customer service, and leadership skills.
Employees can learn how to safely and efficiently prepare Whataburger’s menu items. This ensures consistent quality across all locations.
Customer service training focuses on techniques to keep patrons satisfied and coming back. Employees learn how to handle various situations and provide exceptional experiences.
Leadership development is a key component of Whataburger University. Managers receive specialized training to become effective leaders and guide their teams to success.
The university offers pathways for career advancement. Employees can acquire the knowledge and skills needed to progress to higher-level positions within the company.
Whataburger University’s programs are designed to foster growth and promote from within. This approach helps create a skilled and loyal workforce committed to the company’s values and goals.
Operational Details
Whataburger University provides convenient access and accommodating hours for employee training and development. The facility’s strategic locations and flexible schedules ensure optimal learning opportunities for staff members.
Convenient Nearby Locations
Whataburger University maintains multiple campus locations across the southern United States. The main campus is situated on the Northeast Side of San Antonio, Texas. This central hub offers easy access for employees from surrounding areas.
Satellite campuses are located in major cities throughout Whataburger’s operating regions. These include Houston, Dallas, and Austin in Texas, as well as select locations in Florida, Georgia, and Arizona.
Each campus features state-of-the-art training facilities equipped with modern technology and simulated restaurant environments. This allows for hands-on learning experiences that closely mirror real-world operations.
Holiday Hours of Operation
Whataburger University operates on a modified schedule during holidays to accommodate the needs of both trainers and trainees. The facility remains open for most of the year, with reduced hours during major holidays.
Standard operating hours are typically 8:00 AM to 5:00 PM, Monday through Friday. During peak training periods, evening and weekend sessions may be available.
Holiday closures include New Year’s Day, Thanksgiving Day, and Christmas Day. The university observes reduced hours on other holidays such as Memorial Day, Independence Day, and Labor Day.
Special training sessions and leadership seminars are occasionally scheduled during holiday periods to maximize learning opportunities for employees.
Customer Service
Whataburger prioritizes exceptional customer service as a core element of its business model. The company strives to create positive experiences for guests through personalized interactions and attentive staff.
Made-to-Order Commitment
Whataburger’s made-to-order approach forms the foundation of its customer service philosophy. Each burger is prepared fresh when ordered, allowing for customization to meet individual preferences. This commitment extends beyond burgers to all menu items.
Staff members are trained to engage with customers, taking time to understand their needs and ensure order accuracy. The kitchen team works efficiently to minimize wait times while maintaining quality standards.
Whataburger emphasizes cleanliness and presentation in its restaurants. Dining areas are regularly cleaned and maintained to provide a comfortable environment for guests. Staff members are expected to maintain a professional appearance and demeanor at all times.
The company encourages feedback from customers to continuously improve its service. Managers are empowered to address concerns promptly and find solutions that satisfy guests.