Whataburger, the beloved Texas-based burger chain, is expanding its presence in Tennessee. With 23 existing locations primarily concentrated in Memphis, Nashville, and Clarksville, Whataburger has set its sights on East Tennessee for future growth. The company plans to open two new restaurants in East Tennessee by 2025, marking a significant expansion into previously untapped markets within the state.
This move comes as welcome news for burger enthusiasts in the Volunteer State. Whataburger’s signature large, toasted buns and 100% pure American beef patties have garnered a loyal following since the chain’s inception. The company’s decision to expand further into Tennessee reflects its commitment to meeting customer demand and broadening its footprint beyond its Texas roots.
While specific locations for the new East Tennessee restaurants have not been announced, the expansion aligns with Whataburger’s strategy of steady growth across the southeastern United States. As 2025 approaches, residents of cities like Knoxville can look forward to experiencing Whataburger’s menu offerings, including its famous burgers, shakes, and other fast-food favorites.
History of Whataburger
Whataburger‘s journey from a small Texas burger stand to a beloved fast food chain spans over seven decades. The company’s growth and expansion transformed it into an iconic brand across the southern United States.
Founding in Corpus Christi
Harmon Dobson founded Whataburger in Corpus Christi, Texas, on August 8, 1950. His vision was to create a burger so big that customers would exclaim “What a burger!” when they saw it. The first Whataburger stand sold burgers for 25 cents each.
Dobson’s unique concept quickly gained popularity. By 1951, Whataburger had expanded to four locations in Corpus Christi. The company’s signature orange and white striped design became a recognizable symbol for the brand.
Expansion and Growth
Whataburger began its expansion beyond Texas in the early 1960s. The chain opened restaurants in Florida, Tennessee, and Arizona. In 1961, the first A-Frame Whataburger building opened in Odessa, Texas.
Tragedy struck in 1967 when Harmon Dobson died in a plane crash. His wife Grace took over the company’s leadership, refusing to sell the business. Under her guidance, Whataburger continued to grow.
By the 1970s, Whataburger had doubled its number of locations. The menu expanded to include new items like french fries and fried pies. This growth solidified Whataburger’s position as a major player in the fast food industry.
Whataburger’s Entry into Tennessee
Whataburger has been rapidly expanding its presence in Tennessee, with a focus on key urban markets. The Texas-based chain is bringing its signature burgers and menu items to eager customers across the state.
Initial Locations and Expansion
Whataburger began its Tennessee expansion by opening locations primarily in the Memphis and Nashville areas. As of late 2024, the company operates 23 restaurants in the state. The majority of these are concentrated in Middle Tennessee, with a strong presence in the Nashville market.
Plans for further growth are already underway. Knoxville-based MWB Restaurants, a Whataburger franchisee, is set to introduce the chain to East Tennessee. Two new locations are slated to open in the Knoxville area in 2025.
MWB Restaurants has ambitious goals, aiming to build 90 locations across East Tennessee and North Alabama. This expansion will significantly increase Whataburger’s footprint in the region.
Impact on Local Fast Food Market
Whataburger’s entry into Tennessee has stirred excitement among burger enthusiasts. The chain’s arrival has intensified competition in the local fast food market, particularly in the burger segment.
In Knoxville, Whataburger was identified as one of the most-requested chains by local consumers. This demand suggests the brand may quickly gain market share upon opening.
The company’s emphasis on fresh, made-to-order burgers sets it apart from some competitors. Whataburger’s menu variety, including breakfast items served around the clock, adds diversity to the local fast food offerings.
As Whataburger continues to expand, it is likely to influence pricing and menu strategies of existing burger chains in Tennessee markets. The increased competition may lead to improved quality and service across the fast food industry in the state.
Location Breakdown
Whataburger’s expansion in Tennessee focuses on key urban centers and their surrounding areas. The burger chain has strategically placed restaurants in major cities and growing suburbs, aiming to capture diverse markets across the state.
Nashville Area
Whataburger’s Tennessee presence is strongest in the Nashville metropolitan area. The chain has opened locations in Hermitage, Gallatin, and Lebanon. A highly anticipated Nashville site is also in the works. Murfreesboro, a growing city southeast of Nashville, is another target for Whataburger’s expansion.
The first Middle Tennessee Whataburger opened at 5055 Old Hickory Blvd. in Hermitage. This location serves as a flagship for the region, introducing the brand’s Texas-style burgers to local customers.
Plans include up to nine corporate-owned locations in Middle Tennessee by the end of 2022. Goodlettsville and Mt. Juliet are among the areas slated for new restaurants.
Expansion to Memphis and Knoxville
Whataburger has established a presence in Memphis, bringing its signature menu to West Tennessee. The chain’s expansion strategy includes multiple locations in the Memphis area to serve the city’s diverse neighborhoods.
Knoxville, in East Tennessee, is set to welcome its first Whataburger in 2025. This move marks the brand’s entry into a new market within the state, extending its reach to the eastern part of Tennessee.
The expansion to Memphis and Knoxville demonstrates Whataburger’s commitment to serving major population centers across Tennessee. These locations will introduce the chain’s 24-hour service and customizable burger options to new customer bases.
Growth in Chattanooga and Clarksville
Chattanooga is another key target for Whataburger’s Tennessee expansion. The city is scheduled to receive its first location in 2025, alongside Knoxville. This move into Southeast Tennessee will fill a gap in the chain’s state coverage.
Clarksville, north of Nashville near the Kentucky border, is also on Whataburger’s radar for potential growth. The city’s proximity to Fort Campbell makes it an attractive location for the Texas-based chain.
Whataburger’s expansion into Chattanooga and Clarksville reflects its strategy of entering mid-sized cities with strong growth potential. These new locations will bring the total number of Whataburger restaurants in Tennessee to over 25, significantly increasing the chain’s footprint in the state.
Notable Location Details
Whataburger’s expansion in Tennessee includes strategically placed restaurants across several cities. These locations offer convenient access for burger enthusiasts in different parts of the state.
Hermitage Location – Old Hickory Blvd
The Hermitage Whataburger sits on Old Hickory Blvd, a bustling thoroughfare. This spot provides easy access for locals and commuters alike. The restaurant features a spacious parking lot and a double drive-thru for efficient service.
Its modern design incorporates Whataburger’s signature orange-and-white color scheme. Inside, customers find ample seating and digital menu boards. The location’s proximity to residential areas and shopping centers makes it a popular choice for quick meals.
Gallatin Presence on Nashville Pike
Whataburger’s Gallatin location on Nashville Pike serves as a convenient stop for travelers and residents. The restaurant occupies a prime spot near other businesses and retail outlets.
Its design includes large windows, allowing natural light to fill the dining area. The kitchen is equipped with state-of-the-art grills to ensure consistent burger quality. Outside, a covered patio offers additional seating for those who prefer dining al fresco.
Cumberland St. in Lebanon
Lebanon’s Whataburger on Cumberland St brings the Texas-born chain to this historic city. The location features a blend of modern amenities and classic Whataburger charm.
The restaurant’s layout maximizes efficiency, with a streamlined ordering system and multiple pickup windows. Inside, nostalgic Whataburger memorabilia adorns the walls, paying homage to the brand’s history.
A dedicated mobile order pickup area caters to customers who prefer using the Whataburger app. The location’s proximity to Cumberland University makes it a favorite among students and faculty.
Murfreesboro’s Old Fort Parkway
The Murfreesboro Whataburger on Old Fort Parkway stands out with its distinctive architecture. Large glass panels create an open, inviting atmosphere for diners.
This location boasts an expanded kitchen to handle high-volume orders during peak hours. The restaurant’s interior features comfortable booth seating and high-top tables for varied dining preferences.
A dedicated playground area makes this spot family-friendly. The restaurant’s position near major shopping centers ensures steady foot traffic throughout the day.
Antioch and Madison Developments
Whataburger’s expansion into Antioch and Madison brings new dining options to these growing communities. Both locations feature modern designs with energy-efficient lighting and appliances.
The Antioch restaurant includes a spacious dining room with charging stations for electronic devices. In Madison, the Whataburger offers a unique layout with an extended counter space for faster service during rush hours.
Both locations emphasize drive-thru efficiency with digital menu boards and multiple lanes. These restaurants also prioritize community involvement, participating in local events and fundraisers.
Menu and Service
Whataburger’s Tennessee locations offer a diverse menu and round-the-clock service. Customers can enjoy signature burgers, breakfast items, and convenient ordering options.
Signature Offerings
Whataburger’s menu features its iconic burgers made with 100% pure American beef on toasted five-inch buns. The Whataburger is the classic choice, while variations like the Jalapeno & Cheese Whataburger add spicy flair.
Breakfast items include taquitos, biscuit sandwiches, and pancakes. For sides, crispy fries and onion rings complement any meal.
The menu also includes chicken sandwiches, salads, and shakes in flavors like vanilla, chocolate, and strawberry.
24-Hour Service and Ordering
Most Whataburger locations in Tennessee operate 24 hours a day, 7 days a week. This ensures customers can satisfy their cravings at any time.
The restaurant offers various ordering methods:
- In-store counter service
- Drive-thru for quick meals on the go
- Online ordering through the Whataburger website or mobile app
- Delivery options via third-party services in select areas
Curbside pickup is available at many locations, allowing customers to order ahead and have their food brought to their car.
Recent and Upcoming Openings
Whataburger is expanding its presence in Tennessee with new locations planned for the coming years. The Texas-based burger chain aims to bring its popular menu to more areas across the state.
New Locations in 2025
Whataburger has announced plans to open two new locations in East Tennessee in 2025. These restaurants will mark the chain’s entry into the Knoxville area. The exact locations have not been disclosed yet, but they are part of a larger expansion strategy.
MWB Restaurants, a Whataburger franchisee, is spearheading this growth. The company intends to build 90 locations across East Tennessee and North Alabama in the coming years.
Future Expansion Plans
Whataburger’s growth in Tennessee extends beyond just the Knoxville area. The chain currently operates 23 locations in the state, primarily concentrated in the Memphis and Nashville regions. This existing presence provides a solid foundation for further expansion.
The company’s future plans include refreshing its restaurant design and entering new markets. Tennessee is a key focus area for this growth strategy. Whataburger has already announced locations for nine restaurants in Middle Tennessee, including a highly anticipated Nashville site.
Construction on the first Middle Tennessee Whataburger began at 5055 Old Hickory Blvd. in Hermitage. This location opened its doors to customers, marking an important milestone in the chain’s expansion efforts within the state.
Community and Economic Impact
Whataburger’s expansion into Tennessee brings significant employment opportunities and economic benefits. The company’s growth strategy includes partnerships with local vendors, fostering community connections.
Employment Opportunities
Whataburger’s presence in Tennessee creates numerous jobs. Each new location employs approximately 125 staff members and 10 managers. With 23 existing restaurants and plans for additional openings, the chain is poised to become a major employer in the state.
Employees receive weekly pay and flexible schedules, as Whataburger operates 24/7. The company offers a comprehensive training program, providing a path for career advancement within the organization.
Relationship with Local Vendors
Whataburger’s expansion strategy often involves collaborating with local suppliers and vendors. This approach supports the regional economy and helps integrate the brand into the community.
By sourcing ingredients and services locally where possible, Whataburger contributes to the growth of Tennessee businesses. This practice can lead to mutually beneficial partnerships and strengthen the local supply chain.