Whataburger, the iconic Texas-based fast-food chain, has expanded its reach beyond the Lone Star State. The burger chain now operates over 1,000 locations across 16 states in the southern and western United States. This growth has sparked curiosity among fast-food enthusiasts about which states are home to Whataburger restaurants.
Texas remains the heart of Whataburger’s empire, boasting 284 locations. However, the chain has successfully ventured into neighboring states, establishing a presence in Alabama, Arizona, Arkansas, Florida, Georgia, Kansas, Louisiana, Mississippi, New Mexico, and Oklahoma, among others. This strategic expansion has allowed more Americans to experience Whataburger’s signature offerings, including their 100% pure beef burgers served on toasted five-inch buns.
As Whataburger continues to grow, fast-food lovers in new markets eagerly anticipate the arrival of the chain’s distinctive orange-and-white striped restaurants. The company’s expansion reflects a broader trend in the fast-food industry, where regional chains are increasingly seeking to establish a national presence.
History of Whataburger
Whataburger’s journey from a single burger stand to a beloved regional chain spans over seven decades. The company’s growth reflects its commitment to quality and customer satisfaction.
Founding by Harmon Dobson
Harmon Dobson founded Whataburger on August 8, 1950, in Corpus Christi, Texas. His vision was to create a burger so big that customers would exclaim “What a burger!” when they saw it.
Dobson’s innovative approach included doubling the standard burger size of the time. He used a quarter pound of beef on a 5-inch bun, significantly larger than the typical 2-ounce patty on a 2.5-inch bun.
This bold move set Whataburger apart from competitors and laid the foundation for its future success.
Expansion Timeline
Whataburger’s growth was steady and strategic. By 1960, the chain had expanded beyond Texas, marking the beginning of its multi-state presence.
The company continued to grow throughout the following decades. It reached significant milestones:
- 1967: 40th restaurant opens
- 1972: 100th location
- 2001: 600th restaurant
By 2024, Whataburger operates over 900 locations across 14 states, stretching from Arizona to Florida. This expansion has transformed the Texas-born brand into a regional powerhouse in the fast-food industry.
Record and Milestones
Whataburger has achieved numerous records and milestones throughout its history. In 2013, its Facebook page reached 1 million fans, just over a year after its launch.
The same year, Whataburger introduced its popular condiments to retail. Fancy Ketchup, Spicy Ketchup, and Original Mustard became available at H-E-B stores and online through Whatastore.
In 2019, Whataburger embraced digital innovation by launching online ordering through its app and website. This move improved customer convenience and showcased the brand’s adaptability to changing consumer preferences.
The company’s longevity and continued growth demonstrate its enduring appeal and ability to evolve while maintaining its core values and quality standards.
Locations and Expansion
Whataburger has grown from its Texas roots to become a regional fast-food powerhouse. The chain now operates in multiple states across the Southern and Southwestern United States, with plans for further expansion.
Whataburger in Texas
Texas remains Whataburger’s stronghold, with hundreds of locations dotting the Lone Star State. Major cities like Houston, Dallas, San Antonio, Austin, and Fort Worth boast numerous Whataburger restaurants. El Paso and other smaller Texas cities also have a significant Whataburger presence.
The chain’s orange-and-white striped A-frame buildings are iconic landmarks in many Texas communities. Whataburger’s deep Texas roots contribute to its cult-like following in the state, where it’s often considered more than just a fast-food joint.
Expansion to Other States
Whataburger has steadily expanded beyond Texas borders. The chain now operates in 10 states, including Arizona, Florida, Georgia, Alabama, Arkansas, Louisiana, Kansas, Missouri, Oklahoma, and Mississippi.
Recent expansion efforts have focused on entering new markets. Whataburger plans to open its first restaurants in the Tampa Bay area by 2026. The company is also eyeing North Carolina, with plans submitted for five locations across three cities.
Las Vegas is another target for Whataburger’s growth, with a location planned for the famous Strip.
Whataburger by State
Whataburger’s presence varies significantly by state:
- Texas: Hundreds of locations
- Oklahoma: Dozens of restaurants
- Florida: Growing presence, especially in northern and central regions
- Arizona: Multiple locations, mainly in the Phoenix area
- Georgia: Expanding footprint, including Atlanta suburbs
- Alabama: Several locations across the state
- Louisiana: Multiple restaurants, particularly in western areas
- Kansas, Missouri, Mississippi: Fewer locations, but growing
Some states like Tennessee and South Carolina don’t yet have Whataburger restaurants, but may be targets for future expansion as the chain continues to grow its footprint across the Southern United States.
Menu and Offerings
Whataburger’s menu features a diverse selection of burgers, chicken options, sides, and drinks. The restaurant chain is known for its customizable offerings and high-quality ingredients.
Burger Varieties
Whataburger’s signature item is the Whataburger, a 5-inch beef patty served on a large bun. The menu includes several variations of this classic, such as the Whataburger Jr. for smaller appetites. Specialty burgers like the Monterey Melt and Patty Melt offer unique flavor combinations.
Customization is a key feature, with options to add jalapeños, bacon, or extra cheese. The restaurant also offers a “What-a-Catch” fish sandwich for non-beef eaters.
Chicken and Other Options
Whataburger’s chicken offerings include grilled and breaded chicken sandwiches. The Whatachick’n sandwich is a popular choice, featuring a breaded chicken filet. For a spicier option, customers can try the Spicy Chicken Sandwich.
The menu also includes a Grilled Chicken Melt and Chicken Fajita Taco. Breakfast items like the Honey Butter Chicken Biscuit are available during morning hours at most locations.
Sides and Drinks
Whataburger’s sides menu features classic options like French fries and onion rings. Their signature Fancy Ketchup and Spicy Ketchup are popular condiments. For a sweeter option, customers can choose Apple Slices or Cinnamon Rolls.
The drink menu includes soft drinks, iced tea, and coffee. Whataburger also offers hand-spun milkshakes in flavors like vanilla, chocolate, and strawberry. For dessert, customers can enjoy warm cookies in chocolate chip or sugar varieties.
Operations
Whataburger’s operations encompass a vast network of restaurants, round-the-clock service, and a unique franchise model. The company’s dedication to quality and customer satisfaction drives its operational strategies.
Restaurant Chain Facility
Whataburger operates over 900 restaurants across 14 states, with the majority located in Texas. The chain’s signature A-frame design makes its buildings easily recognizable. Each restaurant is equipped with modern kitchen facilities to handle high-volume orders efficiently.
Whataburger maintains strict quality control standards in all its locations. The company sources ingredients from trusted suppliers to ensure consistency across its menu offerings. Restaurants feature open kitchens, allowing customers to see their food being prepared fresh.
24/7 Service and Ordering
Most Whataburger locations operate 24 hours a day, 7 days a week. This round-the-clock service caters to late-night diners and early risers alike. The chain offers multiple ordering options to enhance customer convenience.
Customers can place orders:
- In-store at the counter
- Via drive-thru
- Through the Whataburger mobile app
- On the company’s website
The mobile app and website provide digital menus, customization options, and the ability to save favorite orders for quick reordering.
Franchise Information
Whataburger operates on a franchise model, but the company is selective about its franchisees. Unlike many fast-food chains, Whataburger does not openly offer franchise opportunities to the public.
The company typically works with existing franchise partners or carefully selected new operators to expand its presence. This approach helps maintain brand consistency and quality standards across all locations.
Franchise agreements include strict guidelines on:
- Restaurant design and layout
- Menu offerings
- Operational procedures
- Employee training
This controlled franchise system allows Whataburger to preserve its unique culture and maintain its reputation for quality food and service.
Marketing and Community Engagement
Whataburger’s marketing approach combines targeted advertising with strong community involvement. These efforts have helped build a loyal customer base and positive brand image across its operating states.
Advertising Strategies
Whataburger utilizes regional pride in its marketing campaigns. The company’s orange-and-white striped A-frame restaurants serve as iconic brand symbols. Television commercials often feature local celebrities and sports figures to resonate with each state’s audience.
Social media plays a key role in Whataburger’s advertising. The brand maintains active profiles on platforms like Facebook, Twitter, and Instagram. These channels showcase new menu items and engage customers through contests and user-generated content.
Whataburger’s rewards program incentivizes repeat visits. Members earn points on purchases, redeemable for free menu items. The program also provides exclusive offers and early access to new products.
Community Initiatives
Whataburger’s community engagement strengthens its presence in local markets. The company sponsors high school football games in Texas and other states, aligning with regional sports cultures.
The “Feeding Student Success” program addresses food insecurity and education. Whataburger supports college resource rooms and provides scholarships to students in need.
Local partnerships extend Whataburger’s community impact. The company collaborates with charities and participates in fundraising events across its operating states.
Employee involvement in community service reinforces Whataburger’s local connections. Staff members often volunteer at food banks and participate in neighborhood clean-up efforts.
Career and Employment
Whataburger offers diverse career paths and opportunities for growth within the company. The fast-food chain prioritizes employee development and fosters a positive workplace culture across its locations.
Career Opportunities at Whataburger
Whataburger provides a range of career options for individuals seeking employment in the fast-food industry. The company hires for various positions, including restaurant staff, managers, and corporate roles. Entry-level jobs are available for those starting their careers, while leadership positions cater to experienced professionals.
Restaurant roles include:
- Cashiers
- Cooks
- Team Leaders
Corporate opportunities encompass:
- Marketing
- Human Resources
- Finance
Whataburger offers competitive salaries and benefits packages to attract and retain talent. The company also provides training programs to help employees advance their careers within the organization.
Company Culture and Employee Growth
Whataburger emphasizes a positive work environment and invests in employee development. The company’s culture focuses on teamwork, customer service, and community involvement. Employees are encouraged to participate in local charitable initiatives, fostering a sense of purpose beyond their daily job responsibilities.
Professional growth is supported through:
- Leadership development programs
- On-the-job training
- Mentorship opportunities
Whataburger promotes from within, allowing dedicated employees to climb the career ladder. The company’s commitment to employee satisfaction has contributed to its reputation as an employer of choice in the fast-food industry.
Competitive Landscape
Whataburger faces strong competition from other major fast food chains in the states where it operates. Its key rivals include burger-focused brands with similar menu offerings and regional presences.
Comparison with Burger King and In-N-Out
Burger King poses a significant challenge to Whataburger as a national chain with over 7,000 U.S. locations. It has a wider geographic reach but a similar core menu of burgers, fries, and shakes. Burger King’s larger scale allows for more extensive marketing and pricing promotions.
In-N-Out provides regional competition, primarily in Western states. It has a devoted fan base and reputation for quality ingredients. In-N-Out’s menu is more limited than Whataburger’s but focuses on similar classic burger offerings.
Whataburger differentiates itself through its Texas roots, customizable burgers, and 24-hour service at many locations. It has a strong presence in Southern states but faces an increasingly crowded fast food landscape as it expands to new markets.
Customer Experience
Whataburger prioritizes exceptional customer service and satisfaction. The company focuses on creating a welcoming atmosphere and delivering high-quality food consistently across its locations.
Review and Feedback Mechanisms
Whataburger actively seeks customer input to improve its offerings and service. The company utilizes various channels for gathering feedback, including in-restaurant comment cards, online surveys, and social media platforms. Customers can easily share their experiences and suggestions through these methods.
Whataburger’s mobile app also features a feedback option, allowing customers to provide real-time input. The company’s management team regularly reviews this feedback to identify areas for improvement and maintain quality standards.
To ensure accountability, Whataburger implements a mystery shopper program. Unannounced evaluators visit restaurants to assess food quality, service speed, and overall customer experience. This program helps maintain consistency across locations and address any issues promptly.
Whataburger’s commitment to customer feedback extends to its product development process. The company often tests new menu items in select markets, gauging customer reactions before wider rollouts. This approach helps Whataburger refine its offerings based on direct customer input.