Whataburger, the beloved Texas-based fast food chain, regularly offers special menu items and promotions to delight its customers. The Bacon Blaze Jalapeño Double is one such limited-time offering, featuring a spicy kick for those craving bold flavors. This burger combines Whataburger’s signature beef patties with crispy bacon and zesty jalapeños for a taste explosion.
Beyond seasonal specials, Whataburger also runs ongoing promotions to provide value to its patrons. The Summer of Savings campaign, for example, offers a free Kids Meal with the purchase of any regular meal. This deal applies to all items on the Kids Menu, including favorites like Grilled Cheese and Whatachick’n Strips.
Whataburger’s menu extends far beyond its famous burgers. Breakfast items like the Honey Butter Chicken Biscuit have garnered a devoted following. The restaurant chain also offers a variety of combo meals and sides to satisfy diverse tastes and appetites. With over 735 locations across the Southern United States, Whataburger continues to serve up Texas-sized portions and flavors to hungry customers.
History and Background
Whataburger‘s journey from a single burger stand to a beloved fast-food chain is marked by innovation and family values. The company’s growth reflects its commitment to quality and customer satisfaction.
Founding by Harmon Dobson and Paul Burton
Harmon Dobson and Paul Burton established Whataburger in 1950 in Corpus Christi, Texas. Their vision was to create a burger so big that it required two hands to hold and would make customers exclaim, “What a burger!”
The first Whataburger restaurant opened on August 8, 1950. It featured an open-grill format and a distinctive orange-and-white striped design that would become iconic.
Dobson bought out Burton’s share of the business in 1951, becoming the sole owner and driving force behind Whataburger’s expansion.
Growth of the Chain
Whataburger’s popularity led to rapid expansion across Texas in the 1950s and 1960s. By 1960, there were 17 restaurants in operation.
The company introduced its first A-Frame restaurant design in Odessa, Texas, in 1961. This unique architecture became a hallmark of Whataburger locations.
Whataburger expanded beyond Texas in 1959, opening restaurants in Florida, Tennessee, and Arizona. By 1967, the chain had grown to 40 locations.
Tragedy struck in 1967 when Harmon Dobson died in a plane crash. His wife Grace took over leadership, ensuring the company remained family-owned and true to its original vision.
Whataburger Menu Overview
Whataburger’s menu offers a diverse range of options to satisfy various cravings throughout the day. From classic burgers to breakfast favorites, the menu features both longtime staples and innovative new items.
Burgers and Sandwiches
Whataburger’s signature burgers form the core of their menu. The classic Whataburger features a 100% pure beef patty on a toasted 5-inch bun. For heartier appetites, the Double Meat Whataburger doubles the beef.
The menu also includes specialty burgers like the Jalapeño & Cheese Whataburger and the Avocado Bacon Burger. Fish sandwiches and grilled chicken sandwiches provide alternatives to beef.
Customization options allow customers to add toppings like bacon, avocado, or jalapeños to any burger.
All-Time Favorites
This category showcases Whataburger’s most popular items. The Patty Melt combines two beef patties with grilled onions and melted cheese on Texas Toast.
The Honey BBQ Chicken Strip Sandwich features crispy chicken strips topped with honey BBQ sauce. Another fan favorite is the Monterey Melt, which includes two beef patties with jalapeños and monterey jack cheese.
These items have stood the test of time and remain consistently popular among Whataburger patrons.
Breakfast Options
Whataburger serves breakfast from 11 p.m. to 11 a.m. The Honey Butter Chicken Biscuit is a beloved morning staple, featuring a crispy chicken strip on a buttermilk biscuit with honey butter sauce.
Other options include the Breakfast on a Bun, with egg, cheese, and choice of bacon or sausage. Taquitos, pancakes, and biscuits round out the breakfast menu.
For those seeking a heartier start, the Breakfast Platter offers eggs, hash browns, and choice of meat.
Chicken Selections
Whataburger’s chicken menu has expanded beyond traditional fried offerings. The Whatachick’n Sandwich comes grilled or breaded, topped with lettuce and tomato.
Chicken Fajita Tacos provide a Tex-Mex twist, while Whatachick’n Bites offer a snackable option. For salad lovers, grilled chicken can be added to any salad for a protein boost.
The menu also features Chicken Strips, available as a meal or in smaller portions as a side.
Salads and Sides
For lighter fare, Whataburger offers several salad options. The Garden Salad provides a mix of fresh greens and vegetables. The Apple & Cranberry Salad adds fruit for a sweet touch.
Popular sides include French Fries, Onion Rings, and Texas Toast. Hash Brown Sticks are available during breakfast hours.
For a unique side, try the Whatachick’n Bites or a small portion of Chicken Strips.
Snacks and Desserts
Whataburger’s snack menu includes options for smaller appetites or between-meal cravings. Cinnamon Rolls and Cookies make for sweet treats any time of day.
The Fruit Chews provide a lighter option. For dessert, Whataburger offers several shake flavors, including chocolate, vanilla, and strawberry.
Seasonal offerings sometimes include limited-time desserts or shakes with unique flavors.
Beverages and Drinks
Whataburger offers a standard selection of soft drinks, including Coca-Cola products. Iced tea, both sweetened and unsweetened, is available.
Coffee is served all day, with options for regular or decaf. During breakfast hours, orange juice and milk are also on the menu.
For a special treat, customers can order a shake or malt in various flavors.
Signature Offerings
Whataburger’s menu features several iconic items that have become fan favorites over the years. These signature offerings showcase the chain’s commitment to bold flavors and hearty portions.
Honey BBQ Chicken Strip Sandwich
The Honey BBQ Chicken Strip Sandwich combines crispy chicken strips with a sweet and tangy honey BBQ sauce. It’s served on a toasted bun with two slices of Monterey Jack cheese.
This sandwich offers a satisfying blend of textures and flavors. The crispy exterior of the chicken strips contrasts nicely with the soft bun. The honey BBQ sauce adds a touch of sweetness and smokiness.
Customers can customize this sandwich by adding extras like bacon or jalapeños. It’s often paired with Whataburger’s crispy fries and a cold drink.
Patty Melt
Whataburger’s Patty Melt features two beef patties, grilled onions, and melted American and Monterey Jack cheeses. It’s served on Texas toast.
The beef patties are seasoned and cooked to order. The grilled onions add a savory sweetness. The combination of cheeses creates a rich, gooey texture.
Texas toast sets this patty melt apart from others. Its thick slices provide a sturdy base for the hearty fillings. Many customers enjoy adding jalapeños or bacon for extra flavor.
Honey Butter Chicken Biscuit
The Honey Butter Chicken Biscuit is a popular breakfast item. It consists of a crispy chicken strip nestled in a warm, flaky biscuit. The sandwich is topped with Whataburger’s signature honey butter sauce.
This offering balances sweet and savory flavors. The honey butter sauce complements the crispy chicken perfectly. The biscuit adds a buttery, crumbly texture.
Available during breakfast hours, this item has gained a loyal following. Some locations offer it all day due to customer demand. It’s often enjoyed with a side of hash browns and coffee.
Nutritional Information
Whataburger’s menu offers a range of options with varying nutritional profiles. The chain provides detailed information to help customers make informed choices based on their dietary needs and preferences.
Caloric Content
Whataburger’s signature items vary in calorie content. The classic Whataburger contains 590 calories, with 39% from fat and 42% from carbohydrates. For those seeking lower-calorie options, the Whataburger Jr. is available.
The Chop House Cheddar Burger Jr. contains 630 calories, while its full-sized counterpart reaches 1170 calories. The Jalapeno & Cheese Burger falls in the middle at 730 calories.
Burgers without buns significantly reduce calorie intake. A bunless Whataburger contains 270 calories, with 62% from fat and 32% from protein.
Dietary Options
Whataburger caters to various dietary needs. The menu includes options for those watching their carbohydrate intake, such as bunless burgers.
Protein-rich choices are available, with a standard Whataburger providing 52% of the daily recommended protein intake. Some menu items also contribute to daily fiber and calcium requirements.
For customers with specific dietary restrictions, Whataburger provides detailed ingredient lists. This information includes components like the beef patty (100% USDA inspected ground beef) and special seasoning (containing salt, spices, and natural flavors).
Service and Accessibility
Whataburger offers multiple convenient ways for customers to enjoy their meals. The restaurant chain prioritizes accessibility through various service options tailored to different preferences and needs.
Dine-in and Curbside Pickup
Whataburger’s traditional dine-in service remains popular among customers who prefer the classic restaurant experience. Most locations feature spacious dining areas with ample seating.
For those on the go, curbside pickup provides a quick and easy alternative. Customers can place orders through the Whataburger app or website, then park in designated spots. Staff members bring the food directly to their vehicles.
Many Whataburger locations operate 24/7, ensuring round-the-clock access to their menu. This includes an extended 12-hour breakfast window from 11 PM to 11 AM daily, catering to night owls and early risers alike.
Delivery Options
Whataburger has expanded its reach by partnering with popular food delivery services. Customers can now have their favorite meals delivered directly to their homes or offices.
The “Whataburger Near Me” feature on the company’s website and app helps users locate the closest restaurant for delivery or pickup. Delivery areas vary by location, but typically cover a wide radius around each store.
Special promotions occasionally offer discounted or free delivery, especially during holidays or seasonal events. These deals allow customers to enjoy Whataburger’s signature flavors at home while saving on costs.
Customer Engagement and Loyalty Programs
Whataburger leverages digital tools and reward systems to foster customer loyalty and enhance the dining experience. The brand’s mobile app and revamped rewards program offer personalized benefits and convenient ordering options for patrons.
Whataburger App
The Whataburger App serves as a central hub for customer interaction. It allows users to place orders for pickup or delivery, customizing their meals with ease. The app’s interface provides quick access to the full menu, including limited-time offers and seasonal items.
Users can save their favorite orders for faster reordering. The app also features a store locator and provides real-time updates on order status. Push notifications keep customers informed about new promotions and exclusive app-only deals.
Rewards and Savings
Whataburger’s loyalty program has undergone significant improvements. Customers now earn 10 points for every dollar spent, a more generous system compared to the previous visit-based model. These points can be redeemed for free menu items, including burgers and shakes.
The program offers tiered benefits, with higher levels unlocking additional perks. Members receive birthday rewards and early access to new menu items. Special promotions, such as double points days, incentivize frequent visits.
Coupons and limited-time offers provide additional savings opportunities. These deals are often accessible through the app, encouraging digital engagement. Seasonal promotions tied to holidays or local events further enhance the value proposition for loyal customers.
Merchandise and Branding
Whataburger’s iconic status extends beyond its food offerings. The brand’s merchandise and promotional items have become highly sought-after products, allowing fans to showcase their love for the Texas-based fast food chain.
Whatastore Merchandise
The Whatastore serves as the official online hub for Whataburger merchandise. Fans can find a wide range of products, including apparel, hats, and drinkware. T-shirts featuring the distinctive orange and white logo are popular choices. The store also offers unique items like Whataburger-themed socks and phone cases.
Hats come in various styles, from classic baseball caps to trendy snapbacks. Many feature embroidered logos or catchy slogans. Drinkware options include insulated tumblers and coffee mugs, perfect for enjoying Whataburger’s beverages at home.
The merchandise design philosophy focuses on simplicity and nostalgia. Products often incorporate the brand’s signature colors and retro-inspired graphics.
Promotional Items
Whataburger frequently releases limited-edition promotional items to engage customers and create buzz. These special products often coincide with holidays or significant events. Examples include Christmas ornaments, beach towels for summer, and commemorative items for store openings.
Some promotional items become collector’s pieces, with fans eagerly anticipating new releases. The brand has also collaborated with local artists and designers to create unique, region-specific merchandise.
Whataburger’s sauce packets, particularly the popular Fancy and Spicy Ketchup, have inspired a range of promotional products. Fans can purchase bottled versions of these sauces, along with themed clothing and accessories.
Unique Offerings and Secret Menu
Whataburger offers a range of customizable options and secret menu items that cater to diverse tastes. Customers can modify existing menu items or explore off-menu creations for a unique dining experience.
Customizable Meals
Whataburger prides itself on made-to-order burgers that can be tailored to individual preferences. The Double Meat Whataburger and Triple Meat Whataburger allow customers to increase their protein intake. For those seeking a lighter option, the Whataburger Junior provides a smaller portion size.
Patrons can add or remove toppings, choose different bun types, or opt for a bunless version served on a platter. The Justaburger, a simpler version of the classic Whataburger, offers a no-frills option for those who prefer a basic burger.
Whataburger Secret Menu
The Whataburger secret menu features innovative combinations not listed on the regular menu. One popular item is the “Hulk,” a creative burger variation that combines existing ingredients in a unique way.
The Ranchero Bob, a spicy twist on a classic, showcases Whataburger’s connection to its Texan roots. For those with a taste for comfort food, the off-menu Grilled Cheese provides a simple yet satisfying option.
To order secret menu items, customers should be prepared to explain the specific ingredients and modifications they want, as not all staff may be familiar with these unofficial creations.
Operational Insights
Whataburger’s operational model emphasizes quality ingredients and sustainable practices. These factors contribute to the chain’s reputation for delivering consistent, high-quality fast food experiences.
Sources of Ingredients
Whataburger prioritizes fresh, high-quality ingredients for its menu items. The company sources beef from select suppliers in the United States, ensuring it meets strict quality standards. Produce, including lettuce and tomatoes, is delivered regularly to maintain freshness.
Whataburger partners with regional bakeries to provide fresh buns daily. This localized approach supports timely deliveries and reduces transportation costs. The chain also works with established condiment manufacturers to create custom sauces and dressings that align with its flavor profiles.
Quality control measures are implemented at each stage of the supply chain. Ingredients undergo rigorous testing before reaching restaurants. This process helps maintain consistency across all Whataburger locations.
Sustainable Practices
Whataburger has implemented several sustainable practices in its operations. The company has introduced energy-efficient equipment in many of its restaurants, reducing overall energy consumption. LED lighting and low-flow water fixtures are now standard in newer locations.
Packaging improvements have been a focus area. Whataburger has transitioned to more environmentally friendly materials for some of its containers and wrappers. The chain is actively exploring alternatives to reduce its environmental footprint further.
Waste reduction initiatives are in place across the restaurant network. Many locations participate in recycling programs for cardboard and cooking oil. Whataburger also encourages responsible portion sizing to minimize food waste.