Whataburger, the beloved Texas-based burger chain, has made a significant impact in South Carolina during 2024. The company opened nine new locations across the state, bringing its signature big, juicy burgers to eager customers in the Midlands and Upstate regions. Whataburger’s rapid expansion in South Carolina marks a major milestone for fast food enthusiasts in the Palmetto State.
The arrival of Whataburger in South Carolina has been highly anticipated. Known for its 100% pure American beef patties served on large, toasted five-inch buns, the chain offers a unique fast food experience. Whataburger’s menu features a variety of customizable burgers, as well as other options like chicken sandwiches, salads, and breakfast items.
As Whataburger continues to grow its presence in South Carolina, residents can look forward to more locations opening in the near future. The company’s expansion plans include a total of 10 restaurants in the state by the end of 2024, with additional locations planned for the coming years. This growth not only brings new dining options to South Carolinians but also creates job opportunities and contributes to local economies.
History of Whataburger
Whataburger’s journey from a single burger stand to a beloved regional chain spans over seven decades. The company’s growth has been marked by innovation, family leadership, and recent ownership changes.
Founding by Harmon Dobson
Harmon Dobson founded Whataburger in 1950 in Corpus Christi, Texas. His vision was to create a burger so big that customers would exclaim “What a burger!” when they saw it. The first Whataburger stand sold burgers for 25 cents each.
Dobson’s commitment to quality and customer satisfaction helped the brand grow quickly. By 1960, Whataburger had expanded to multiple locations across Texas. The company introduced its iconic A-frame restaurant design in 1961, which became a recognizable symbol of the brand.
Expansion and BDT Capital Ownership
After Harmon Dobson’s passing in 1967, his wife Grace took over leadership. Under her guidance, Whataburger continued to expand across the southern United States. The company moved its headquarters to San Antonio in 2009, marking a new era of growth.
In 2019, the Dobson family sold their majority stake to BDT Capital Partners. This change in ownership aimed to fuel further expansion. The strategy proved successful, with Whataburger entering new markets like South Carolina in 2024. The chain opened nine locations in the state that year, bringing its unique Texas flavor to the Southeast.
Whataburger’s South Carolina Expansion
Whataburger embarked on an ambitious expansion into South Carolina in 2024, bringing its iconic burgers to new markets across the state. The Texas-based chain targeted key regions for growth, with a focus on rapid store openings throughout the year.
Launch in the Upstate Region
Whataburger’s South Carolina debut centered on the Upstate region. The company selected Greenville and surrounding areas as prime locations for its initial restaurants. This strategic move allowed Whataburger to tap into a growing market with a mix of urban and suburban communities.
Two notable locations slated for summer 2024 openings included:
- 1466 Woodruff Rd, Greenville, SC 29607
- 308 W Butler Dr, Mauldin, SC 29662
These sites marked Whataburger’s first foray into the state, introducing South Carolinians to the chain’s menu of made-to-order burgers, sandwiches, and breakfast items.
Timeline for 2024 Openings
Whataburger planned a staggered rollout of its South Carolina locations throughout 2024. The company aimed to open multiple restaurants across different timeframes:
- Summer 2024: Initial locations in Greenville and Mauldin
- Fall 2024: Additional stores in the Upstate region
- Late Fall 2024: Expansion into other parts of South Carolina
This phased approach allowed Whataburger to establish its presence gradually, ensuring smooth operations and building local brand recognition. The company focused on training staff and perfecting its service model with each new opening.
Number of South Carolina Locations
By the end of 2024, Whataburger aimed to have a significant footprint in South Carolina. The expansion plans included:
- 9 restaurants opened across the state
- Locations in both the Midlands and Upstate regions
- 2 additional restaurants planned for 2025
This rapid growth positioned Whataburger as a major player in South Carolina’s fast-food landscape. The company’s goal of operating 600 stores nationwide factored into its aggressive expansion strategy in the state.
Whataburger’s entry into South Carolina marked a pivotal moment in the chain’s history, bringing its Texan flavors to a new market eager for diverse dining options.
Location Highlights
Whataburger’s expansion into South Carolina brings several new locations to key areas across the state. These restaurants offer convenient access for residents and travelers alike, with strategic placements in growing communities.
Main St, Spartanburg County
The Spartanburg County Whataburger on Main St serves as a central hub for burger enthusiasts in the area. Located in a bustling part of town, this restaurant provides easy access for both locals and visitors. The site features ample parking and a drive-thru for quick service.
Spartanburg’s growing food scene welcomes this Texas-based chain, adding diversity to the local dining options. The Main St location’s proximity to shopping centers and businesses makes it a popular spot for lunch breaks and family dinners.
Woodruff Rd, Greenville
Greenville’s Whataburger on Woodruff Rd sits in a prime retail corridor. This location caters to shoppers and residents in one of the Upstate’s fastest-growing areas. The restaurant’s design incorporates elements that blend with Greenville’s modern aesthetic.
With its position on Woodruff Rd, this Whataburger benefits from high visibility and traffic flow. The spacious dining area accommodates groups, while efficient drive-thru lanes serve customers on the go.
Butler Dr, Mauldin
Mauldin’s Whataburger on Butler Dr brings the chain’s signature flavors to this expanding suburb. The location’s proximity to residential areas makes it a convenient option for families and young professionals in the community.
The Mauldin restaurant features outdoor seating, perfect for enjoying meals in pleasant weather. Its position near local schools and parks adds to its appeal as a gathering spot for students and families.
Dutch Fork Rd, Irmo
The Irmo Whataburger on Dutch Fork Rd serves the growing population in this Columbia suburb. Situated in a developing commercial area, this location offers accessibility to residents and commuters alike.
The restaurant’s layout includes a spacious dining room and efficient kitchen designed to handle high-volume periods. Its presence in Irmo fills a niche for quality fast-food options in the area, attracting customers from neighboring communities as well.
Key Features of Whataburger Stores
Whataburger stores offer a distinctive dining experience rooted in Texas tradition. The chain’s signature elements combine efficient service with a welcoming atmosphere.
Iconic Drive-Thru Experience
Whataburger’s drive-thru stands out as a core feature of its stores. The system is designed for speed and accuracy, with multiple lanes to manage high customer volumes. Digital menu boards display options clearly, streamlining the ordering process.
Staff members often use handheld devices to take orders, reducing wait times. The drive-thru window is typically positioned for easy access and quick service. Many locations offer covered waiting areas to protect customers from weather while they wait.
Store Design and Layout
Whataburger’s store design reflects its Texas heritage. The exterior features the chain’s signature orange and white color scheme, making locations easily recognizable. Large “Flying W” logos adorn the buildings, serving as a beacon for burger enthusiasts.
Inside, the layout prioritizes efficiency and comfort. Seating areas include booths and tables to accommodate various group sizes. Open kitchens allow customers to view food preparation, emphasizing freshness and transparency.
Many new stores incorporate modernized elements while maintaining the brand’s classic feel. Digital kiosks for self-ordering are becoming common, complementing traditional counter service. Some locations feature community tables to encourage a social dining atmosphere.
Menu and Specialties
Whataburger’s South Carolina locations offer a diverse menu featuring signature burgers, regional favorites, and customizable options. The chain prides itself on using 100% pure American beef and toasted five-inch buns.
Burgers and Regional Favorites
Whataburger’s menu revolves around its iconic burgers. The classic Whataburger, a hefty patty topped with fresh vegetables, serves as the cornerstone. Regional specialties cater to local tastes, including the Spicy Jalapeño Cheeseburger and the Patty Melt on Texas Toast.
Beyond burgers, the menu features chicken sandwiches, fish options, and breakfast items served 24/7. Popular sides include crispy fries, onion rings, and creamy shakes in various flavors.
Seasonal and limited-time offerings keep the menu fresh and exciting for regular customers.
Nutritional Options and Customization
Whataburger accommodates diverse dietary needs with customizable options. Customers can modify burgers by choosing grilled chicken or a junior-sized patty for lighter fare. Lettuce wraps offer a low-carb alternative to buns.
The chain provides detailed nutritional information for all menu items. Calorie-conscious diners can opt for salads or apple slices as sides.
Whataburger’s “What-A-Meal” combos allow patrons to create balanced meals by pairing entrees with healthier side options and drinks.
Customer Experience and Services
Whataburger’s South Carolina location emphasizes exceptional customer service and modern conveniences. The restaurant chain aims to provide a welcoming atmosphere and efficient ordering options for patrons.
Accessibility and Convenience
Whataburger’s South Carolina restaurant, set to open in late fall 2024, promises easy access and ample parking. The location will feature a spacious dining area and drive-thru lanes to accommodate various customer preferences.
Operating hours are expected to extend late into the night, catering to early birds and night owls alike. The menu will offer customizable options to suit different dietary needs and taste preferences.
Whataburger plans to hire local staff, training them to uphold the company’s high standards of customer service. This approach aims to create a familiar and friendly environment for South Carolina customers.
Digital Ordering and Customer Engagement
Whataburger’s South Carolina location will embrace digital technology to enhance the ordering experience. The restaurant will likely offer a user-friendly mobile app for convenient ordering and pickup.
Online ordering systems will allow customers to customize their meals and skip the line. The app may also feature a rewards program, encouraging customer loyalty through points and special offers.
Social media engagement is expected to play a key role in connecting with local customers. Whataburger may use platforms like Facebook and Instagram to share promotions, gather feedback, and build community relationships in South Carolina.
Community Involvement and Impact
Whataburger’s expansion into South Carolina has brought more than just burgers to the state. The company has made significant strides in local engagement and economic development.
Local Employment and Economic Boost
Whataburger’s arrival in South Carolina has created numerous job opportunities. The chain’s nine new locations have led to the hiring of hundreds of local residents, from entry-level positions to management roles.
This influx of jobs has provided a boost to local economies, especially in the Midlands and Upstate regions. The company’s investment in new restaurant buildings and infrastructure has also stimulated construction and related industries.
Whataburger’s presence has increased tax revenue for South Carolina communities, contributing to local budgets and public services.
Community Events and Sponsorships
Whataburger has quickly embraced its role as a community partner in South Carolina. The company has initiated partnerships with local sports teams, mirroring its long-standing tradition in Texas.
High school football games in South Carolina have seen Whataburger’s orange-and-white stripes as sponsorship banners. The chain has also begun collaborating with local charities, focusing on food insecurity and education.
Whataburger’s “Feeding Student Success” program has started to take root in South Carolina, providing resources to college students through campus food pantries and scholarship opportunities.