Whataburger, a beloved fast food chain in the United States, has grown significantly since its inception in 1950. Founded in Corpus Christi, Texas, this regional favorite now boasts over 700 locations across the country. Whataburger employs approximately 43,000 people as of 2021, showcasing its substantial presence in the fast food industry.
The company’s commitment to quality is evident in its use of 100% pure American beef, served on a distinctive five-inch toasted bun. This dedication to providing a superior burger experience has helped Whataburger maintain a loyal customer base and expand its reach beyond its Texas roots.
For those seeking to contact Whataburger directly, the corporate headquarters is located in San Antonio, Texas. Customers can reach out to the company’s customer care line at 1-800-628-7437 for inquiries or feedback about their dining experiences at any of the numerous Whataburger locations.
History and Founding
Whataburger’s journey from a single burger stand to a beloved fast-food chain spans over seven decades. The company’s growth and evolution reflect its deep Texas roots and commitment to quality.
The Beginnings in Corpus Christi, Texas
Whataburger’s story began in 1950 when Harmon Dobson and Paul Burton opened the first restaurant in Corpus Christi, Texas. Dobson’s vision was to create a burger so big that customers would exclaim “What a burger!” when they saw it. The original Whataburger sold for 25 cents and was served on a 5-inch bun.
The founders focused on quality ingredients and made-to-order burgers. This commitment to freshness and customization quickly gained a loyal following. By 1953, Dobson had bought out Burton and expanded to four locations in Corpus Christi.
Expansion Beyond Texas
In the 1960s, Whataburger began expanding beyond Texas. The chain opened its first out-of-state location in Pensacola, Florida in 1959. Throughout the 1970s, Whataburger experienced significant growth under the leadership of Grace Dobson, Harmon’s wife.
The company introduced drive-thru service in 1971 and added new menu items like the Whataburger Jr. and onion rings. By the end of the decade, Whataburger had doubled its number of locations to over 200 restaurants across the Southern United States.
Ownership and BDT Capital Partners
For nearly 70 years, Whataburger remained family-owned and operated by the Dobsons. The company continued to expand its menu and reach, becoming an iconic brand in Texas and beyond.
In 2019, the Dobson family sold their majority stake to BDT Capital Partners, a Chicago-based investment firm. This move aimed to fuel further growth and expansion while maintaining Whataburger’s core values and Texas heritage.
BDT Capital Partners has committed to preserving Whataburger’s culture and brand identity. The company’s headquarters remain in San Antonio, Texas, and it continues to focus on quality food and customer service.
Whataburger Menu Overview
Whataburger’s menu offers a diverse selection of fast-food options, featuring iconic burgers, chicken dishes, all-day breakfast items, sides, and beverages. The menu caters to various tastes and preferences, with customizable options and signature flavors.
Burgers and Specialties
Whataburger’s signature item is the Whataburger, a classic beef patty on a large bun. The menu includes variations like the Double Meat Whataburger and Triple Meat Whataburger for heartier appetites.
The All-Time Favorites category features specialty burgers such as the Honey BBQ Chicken Strip Sandwich. These unique combinations set Whataburger apart from other fast-food chains.
Customers can customize their burgers with various toppings and sauces, allowing for thousands of possible combinations. This level of personalization ensures that every customer can create their ideal burger.
Chicken Selections
Whataburger offers a range of chicken options to cater to non-beef eaters. The Whatachick’n sandwich is a popular choice, featuring a breaded chicken filet.
The Grilled Chicken Sandwich provides a healthier alternative, while the Honey BBQ Chicken Strip Sandwich combines sweet and savory flavors. Chicken strips are also available as a standalone item or in combo meals.
For breakfast, the Honey Butter Chicken Biscuit is a fan favorite, blending the sweetness of honey butter with crispy chicken on a soft biscuit.
All-Day Breakfast Offerings
Whataburger stands out by serving breakfast items 24/7. The Breakfast on a Bun sandwich includes egg, cheese, and a choice of bacon or sausage.
Taquitos with cheese are another popular option, available with various fillings. For those seeking a heartier meal, the Pancake Platter offers a traditional breakfast experience.
The Biscuit Sandwich provides a customizable morning option, while the Honey Butter Chicken Biscuit bridges the gap between breakfast and lunch flavors.
Sides and Snacks
French fries are a staple side at Whataburger, crispy and golden. Onion rings offer a tasty alternative for those seeking a different flavor profile.
The menu also includes healthier options like side salads for those watching their calorie intake. Apple slices are available as a fresh fruit option.
For snack-sized portions, customers can order smaller versions of popular items like the Whataburger Jr. These options are perfect for lighter appetites or as add-ons to meals.
Beverages and Shakes
Whataburger offers a standard selection of soft drinks to complement meals. Iced tea, both sweetened and unsweetened, is a popular choice in Southern states.
The chain is known for its hand-spun shakes, available in classic flavors like chocolate, vanilla, and strawberry. These thick, creamy shakes are a favorite dessert option.
Coffee and hot chocolate are available for those seeking hot beverages. During summer months, lemonade provides a refreshing alternative to carbonated drinks.
Restaurant Locations and Expansion
Whataburger has grown from a single roadside burger stand to a regional fast-food powerhouse with over 1,000 locations across the United States. The company continues to expand its footprint through strategic growth initiatives and franchising opportunities.
Growth Within Texas
Whataburger’s roots run deep in Texas, where the chain originated in 1950. Today, Texas remains the company’s stronghold with approximately 740 restaurants, representing about 71% of all Whataburger locations. Major cities like San Antonio, Houston, and Dallas boast numerous outlets.
The chain’s ubiquity in Texas means most residents are within a short drive of a Whataburger. This saturation has led the company to focus on optimizing existing locations and targeting smaller towns for new restaurants.
National Presence
Beyond Texas, Whataburger has established a significant presence in several southern states. Florida ranks second with around 45 locations, followed by Oklahoma with 41. Other states with notable Whataburger counts include:
- Arizona: 37
- Alabama: 37
- Louisiana: 26
The company has recently expanded into new territories, including:
- Kansas
- Missouri
- Tennessee
- Colorado
Identifying New Sites
Whataburger employs a data-driven approach to selecting new restaurant locations. Key factors include:
- Population density
- Traffic patterns
- Local competition
- Income levels
- Community fit
The chain often targets areas near highways, shopping centers, and growing suburban neighborhoods. Whataburger also considers customer requests when planning expansions.
Recent developments include a planned location on the Las Vegas Strip, marking the brand’s entry into Nevada. The company is also exploring opportunities in states like New Mexico, Mississippi, and South Carolina.
Ordering and Rewards Program
Whataburger offers convenient ordering options and a revamped rewards program to enhance customer experience. The mobile app and online platforms provide easy access to menu items, while the new points-based system allows for greater flexibility in redeeming rewards.
Mobile and Online Ordering
Whataburger’s mobile app and website enable customers to place orders for pickup or delivery. The user-friendly interface allows for customization of menu items and saves favorite orders for quick reordering. Curbside pickup is available at participating locations, offering a contactless option for those on the go.
The app also integrates with the rewards program, making it easy to track points and redeem rewards. Customers can view the full menu, including limited-time offers and regional specialties. Order status updates are provided in real-time, ensuring customers know exactly when their food will be ready.
Whataburger Rewards Program
The new Whataburger Rewards Program operates on a points-based system, offering greater flexibility and choice. Customers earn 10 points for every dollar spent, regardless of the number of transactions within an hour. Points remain valid for up to one year, allowing ample time for accumulation.
Unlike the previous system, which limited rewards to select items, the new program allows redemption for virtually any menu item. This includes popular choices like the classic Whataburger and the Spicy Chicken Sandwich. The expanded options cater to diverse customer preferences, enhancing overall satisfaction.
Rewards members can easily track their points and available rewards through the mobile app. Special promotions and exclusive offers are frequently available to program participants, providing additional value for loyal customers.
Careers and Employment
Whataburger offers diverse career paths and employment opportunities in the fast food industry. The company provides competitive benefits and leadership development programs for its employees.
Opportunities at Whataburger
Whataburger has over 890 restaurants across 14 states, creating numerous job openings. They offer positions for restaurant leaders with competitive salaries and benefits. The company provides training programs to help employees advance their careers and climb the leadership ladder.
Whataburger’s talent community allows job seekers to explore available positions. Interested individuals can join online to receive updates on employment opportunities. The company values community involvement and offers chances for employees to make a difference in their local areas.
Working in Fast Food
Fast food careers at Whataburger involve serving fresh, made-to-order burgers in a fast-paced environment. Employees gain valuable skills in customer service, teamwork, and time management.
The company emphasizes leadership development, allowing workers to progress from entry-level positions to management roles. Fast food work offers flexible schedules, ideal for students or those seeking part-time employment.
Whataburger provides health benefits to eligible employees, enhancing job stability in the fast food sector. The company’s expansion across multiple states creates opportunities for relocation and career growth within the organization.
Competitive Landscape
Whataburger faces stiff competition in the fast food industry, particularly from other burger chains. The company’s regional focus and loyal customer base help differentiate it in a crowded market.
Comparison with Other Chains
Whataburger competes directly with major national chains like McDonald’s and Burger King. While these rivals have larger footprints, Whataburger holds its own through quality and customization. The chain offers made-to-order burgers with a wider variety of toppings than many competitors.
Whataburger’s 24-hour service at many locations gives it an edge over some rivals. Its menu extends beyond burgers to include breakfast items, chicken sandwiches, and regional specialties like fajitas.
In terms of restaurant count, Whataburger trails the industry giants. As of 2024, it operates over 900 locations, compared to McDonald’s 14,000+ U.S. restaurants.
Industry Position
Whataburger occupies a strong regional position in the southern United States. It ranks among the top 50 quick-service restaurant chains in the U.S. by sales volume.
The company’s focus on Texas and neighboring states allows it to tailor offerings to local tastes. This strategy has built a devoted customer base that helps Whataburger compete against larger national chains.
Whataburger’s privately-held status gives it flexibility in operations and expansion. Unlike public competitors, it can make decisions without shareholder pressure for short-term results.
The chain’s emphasis on quality ingredients and made-to-order food positions it as a step above typical fast food in consumers’ minds. This helps justify slightly higher prices compared to some competitors.
Franchising Information
Whataburger offers franchise opportunities for qualified investors looking to join the iconic burger chain. The company maintains strict requirements and provides comprehensive support to ensure franchisee success.
Becoming a Franchisee
Whataburger sets high standards for potential franchisees. Candidates must have a minimum net worth of $12.5 million and commit to opening at least five locations within five years. The initial investment for a single Whataburger restaurant ranges from $545,500 to $894,500, with an additional $40,000 franchise fee.
Liquid capital requirements are substantial, with franchisees needing $1.2 million available. This significant financial commitment reflects Whataburger’s focus on partnering with experienced, well-capitalized operators.
The company carefully selects franchisees who align with its values and commitment to quality. Interested parties must demonstrate strong business acumen and a passion for the brand.
Franchise Support and Training
Whataburger provides comprehensive support to its franchisees. New operators receive extensive training in all aspects of restaurant management, from food preparation to customer service.
The company offers ongoing operational guidance, marketing assistance, and access to its proprietary systems. This support helps maintain consistency across locations and ensures adherence to Whataburger’s high standards.
Franchisees benefit from the brand’s established reputation and loyal customer base. Whataburger’s marketing initiatives and product development efforts continue to drive growth for the entire system.
The franchise team works closely with operators to identify optimal site locations and assist with store design and construction. This collaborative approach aims to maximize each franchise’s potential for success.