Whataburger remains a beloved fast food chain known for its made-to-order burgers and signature orange-and-white striped restaurants. Founded in 1950 in Corpus Christi, Texas, the company has grown to over 700 locations across the southern United States. Whataburger now offers delivery services through its mobile app, allowing customers to enjoy their favorite menu items from the comfort of home.
The fast food industry continues to adapt to changing consumer preferences and economic conditions. Whataburger has expanded its menu beyond burgers to include chicken sandwiches, breakfast items, and salads. The company maintains its focus on quality ingredients and customizable options, setting it apart from many competitors in the crowded fast food market.
History of Whataburger
Whataburger’s journey from a single burger stand to a beloved regional chain spans over seven decades. The company’s growth reflects its commitment to quality food and customer service.
Founding by Harmon Dobson and Paul Burton
Harmon Dobson and Paul Burton founded Whataburger on August 8, 1950, in Corpus Christi, Texas. Dobson’s vision was to create a burger so big that customers would exclaim “What a burger!” when they saw it.
The first Whataburger featured a quarter-pound beef patty on a 5-inch bun, twice the size of standard burgers at the time. This unique offering quickly gained popularity among locals.
Dobson bought out Burton’s share of the business shortly after its founding. He then focused on expanding the brand while maintaining its commitment to quality ingredients and made-to-order meals.
Expansion and Franchise Development
Whataburger’s success in Corpus Christi led to rapid expansion across Texas. The company opened its first franchise location in 1953, marking the beginning of its growth strategy.
By 1960, Whataburger had grown to 17 restaurants across Texas. The chain continued to expand, reaching 40 locations by 1967. Whataburger’s iconic A-frame restaurants became a familiar sight across the state.
The company’s growth extended beyond Texas in the following decades. Whataburger restaurants opened in Florida, Arizona, and other southern states. By 2019, the chain operated over 800 locations across 10 states.
Acquisition by BDT Capital Partners
In 2019, after nearly 70 years of family ownership, the Dobson family sold their majority stake in Whataburger to BDT Capital Partners. This move aimed to facilitate further expansion and modernization of the brand.
Under BDT’s management, Whataburger has continued to grow. The company has focused on updating restaurant designs, expanding its menu offerings, and entering new markets.
Despite the change in ownership, Whataburger maintains its commitment to quality and customer service. The Dobson family retains a minority stake in the business, ensuring continuity with the brand’s founding principles.
Menu Offerings
Whataburger’s menu features a diverse array of items, from classic burgers to breakfast favorites. The restaurant prides itself on customizable options and fresh, made-to-order meals.
Signature Hamburgers and Whataburger Jr.
Whataburger’s core offering is its namesake burger, available in single, double, and triple meat varieties. The Whataburger Jr. caters to those with smaller appetites. Customers can customize their burgers with various toppings, including lettuce, tomatoes, pickles, and onions.
Specialty burgers like the Chili Cheese Burger add variety to the menu. The patties are made from 100% pure beef, never frozen, and grilled to perfection. Whataburger’s signature sauce complements many of these offerings.
Chicken, French Fries, and Taquitos
Whataburger’s chicken options include grilled and crispy sandwiches, as well as tender strips. The Honey BBQ Chicken Strip Sandwich is a popular choice. French fries are a staple side, crispy and golden.
Taquitos, a Tex-Mex inspired item, are available during breakfast hours. These rolled tortillas filled with eggs, cheese, and choice of meat offer a unique breakfast option. Sides like onion rings and apple slices round out the menu.
Breakfast Options
Breakfast at Whataburger is served from 11 PM to 11 AM daily. The Honey Butter Chicken Biscuit is a fan favorite, featuring a crispy chicken strip on a fluffy biscuit with honey butter sauce.
Other morning offerings include breakfast sandwiches on biscuits or Texas Toast, pancakes, and breakfast platters. Egg sandwiches and breakfast taquitos provide protein-packed options for early risers or night owls.
Drinks and Shakes Varieties
Whataburger offers a range of beverages to complement its food items. Soft drinks, iced tea, and coffee are available. The chain is known for its hand-spun shakes, available in classic flavors like chocolate, vanilla, and strawberry.
Limited-time shake flavors are introduced seasonally. Fresh-squeezed lemonade and flavored lemonades provide refreshing alternatives. For those seeking a caffeine boost, cold brew coffee is a recent addition to the drink menu.
Expansion and Locations
Whataburger’s journey from a single location to a multi-state chain highlights its impressive growth and popularity. The company has steadily expanded its footprint, bringing its iconic orange-and-white striped restaurants to new markets.
Original Location in Corpus Christi, Texas
Whataburger’s story began in 1950 with a small burger stand in Corpus Christi, Texas. Harmon Dobson opened the first Whataburger on Ayers Street, serving burgers so big customers exclaimed, “What a burger!”
The original location quickly gained popularity among locals. Its success laid the foundation for Whataburger’s expansion across Texas and beyond.
Growth Across Texas and Beyond
Whataburger rapidly spread throughout Texas in its early years. By the 1960s, the chain had locations in several major Texas cities.
The company’s expansion continued:
- 1979: First out-of-state location opens in Florida
- 1980s: Enters New Mexico and Oklahoma markets
- 1990s: Expands into Arizona and Louisiana
By 2000, Whataburger operated over 500 restaurants across 10 states.
Recent State Expansions
Whataburger’s growth has accelerated in recent years. The chain has entered new markets and deepened its presence in existing ones.
Recent expansions include:
- 2022: First locations open in Kansas and Missouri
- 2023: Enters Tennessee and Colorado markets
- 2024: Plans for Nevada locations, including the Las Vegas Strip
The company reached a significant milestone in January 2024, opening its 1,000th location. This achievement was marked by new stores in Atlanta, Georgia and Yukon, Oklahoma.
Whataburger now operates in 14 states: Texas, Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Kansas, Louisiana, Mississippi, Missouri, New Mexico, Oklahoma, and Tennessee.
Community Engagement and Impact
Whataburger demonstrates a strong commitment to community involvement and economic growth. The company actively supports local initiatives and contributes to the prosperity of the areas it serves.
Local Community Support
Whataburger’s Feeding Student Success program focuses on addressing food insecurity and education. The company establishes college resource rooms and provides scholarships to support students in need. Whataburger also organizes volunteer opportunities for employees through its Whataburger Serves initiative.
Family Members participate in community service projects, ranging from local clean-ups to mentoring programs. During Orange Spirit Week, held annually around August 8, Whataburger celebrates its birthday by giving back to the community.
In 2019, the company donated over one million dollars and contributed more than 1,000 volunteer hours during this event. Whataburger encourages employee participation in charity runs, school fundraisers, and other local events.
Economic Contributions
Whataburger’s presence in communities extends beyond charitable efforts, making significant economic impacts. The company creates job opportunities, providing employment to local residents across its numerous locations.
By partnering with local suppliers and businesses, Whataburger stimulates regional economies. The company’s expansion efforts bring new investments to communities, often revitalizing commercial areas.
Whataburger’s commitment to fair wages and employee benefits contributes to increased spending power within local economies. The company’s success attracts additional businesses to nearby areas, further boosting economic development.
Customer Experience
Whataburger prioritizes customer satisfaction through efficient ordering systems and a loyalty program. The brand maintains its iconic status by focusing on quality service and fostering strong connections with patrons.
Ordering and Rewards Program
Whataburger has embraced technology to enhance its ordering process. The company’s mobile app allows customers to place orders up to 20 minutes in advance, reducing wait times and improving convenience. This feature is particularly useful for travelers on road trips.
The brand’s rewards program offers incentives for repeat customers. Members can earn points on purchases, which can be redeemed for free menu items. This system encourages brand loyalty and provides valuable data on customer preferences.
Whataburger has also implemented geofencing technology to boost service efficiency. This system provides restaurants with real-time information on pickup customer arrival times, helping staff prepare orders more accurately.
Brand Loyalty and Customer Satisfaction
Whataburger’s reputation for exceptional customer service remains a cornerstone of its brand identity. The company cultivates a culture of friendliness and hospitality in its restaurants, ensuring customers feel valued and appreciated.
Unique touches like numbered table tents contribute to a dining experience that sets Whataburger apart from typical fast food chains. These small but meaningful details create a sense of personalized service.
Despite changes in ownership, many longtime fans remain loyal to the brand. However, some customers have expressed concerns about potential shifts in food quality and service standards. Whataburger continues to work on maintaining its legacy of customer satisfaction in the face of these challenges.
Careers at Whataburger
Whataburger offers diverse career paths and development opportunities for those seeking employment in the fast food industry. The company provides competitive salaries, benefits, and room for advancement.
Job Opportunities
Whataburger has openings for various positions across its 890+ restaurants in 14 states. Entry-level roles include restaurant team members who prepare food and serve customers.
Management positions are available for those seeking leadership roles. These include shift leaders, managers, and general managers. Corporate jobs exist in areas like marketing, finance, and operations.
The company hires for both part-time and full-time positions. This flexibility appeals to students, parents, and others seeking work-life balance.
Employee Training and Development
Whataburger invests in employee growth through comprehensive training programs. New hires receive hands-on instruction in food preparation, customer service, and safety procedures.
Leadership development is a key focus. The company offers courses to help employees climb the career ladder. These programs teach management skills and prepare workers for higher-level roles.
Ongoing training keeps staff updated on new menu items and company policies. E-learning modules allow employees to expand their knowledge at their own pace.
Mentorship opportunities pair experienced staff with newer employees. This system helps foster a supportive work environment and accelerates professional growth.