Whataburger, a beloved fast food chain originating in Texas, has been serving up delicious burgers and more since 1950. The iconic orange-and-white striped restaurants have become a staple across the southern United States, known for their made-to-order burgers and friendly service.
As of 2023, Whataburger’s menu continues to offer a wide variety of options to satisfy any craving. The classic Whataburger starts at $3.09, while a complete meal with fries and a drink costs $5.59. For those with bigger appetites, the Double Meat Whataburger is priced at $4.59, and the Triple Meat Whataburger at $6.09.
Beyond burgers, Whataburger’s menu includes chicken sandwiches, breakfast items, salads, and desserts. The chain also offers limited-time specials and regional favorites, keeping the menu fresh and exciting for loyal customers. With its competitive pricing and quality ingredients, Whataburger remains a popular choice for fast food enthusiasts across the USA.
History of Whataburger
Whataburger’s journey from a single burger stand to a beloved regional chain spans over seven decades. The company’s growth reflects its commitment to quality and its strong Texas roots.
Founding by Harmon Dobson
Harmon Dobson opened the first Whataburger in Corpus Christi, Texas, on August 8, 1950. His vision was to create a burger so big that customers would exclaim “What a burger!” when they saw it. The original Whataburger sold for 25 cents.
Dobson insisted on using fresh ingredients and larger-than-average buns. This dedication to quality quickly gained a loyal following. By 1951, Dobson had opened a second location in Corpus Christi.
Paul Burton joined as a partner in 1955, helping to expand the business. The iconic A-frame restaurants with orange and white stripes became a recognizable symbol across Texas.
Expansion Across the South
Throughout the 1960s and 1970s, Whataburger expanded beyond Texas. The chain opened locations in Florida, Tennessee, and Arizona. By 1967, Whataburger had grown to 40 restaurants.
The company introduced drive-thru service in 1971, boosting its popularity and convenience. Whataburger’s menu expanded to include breakfast items in 1979, further solidifying its place in Southern food culture.
The 1980s saw continued growth, with the 300th location opening in 1980. Whataburger reached its 500th restaurant milestone in 1995.
BDT Capital Partners Ownership
The Dobson family maintained ownership of Whataburger for nearly 70 years. In June 2019, they sold their majority stake to BDT Capital Partners, a merchant bank based in Chicago.
This change in ownership aimed to fuel further expansion while maintaining the chain’s core values. The Dobson family retained a minority stake in the company.
Under BDT Capital Partners, Whataburger has continued to grow. The company has focused on modernizing restaurants and expanding into new markets while preserving its Texas heritage and commitment to quality.
Core Menu Offerings
Whataburger’s menu features a range of classic American fast food options centered around burgers, chicken, and salads. These core offerings provide variety while staying true to the chain’s Texas roots and commitment to quality ingredients.
Signature Burgers
The Double Meat Whataburger stands out as a hearty option, featuring two beef patties. For smaller appetites, the Whataburger Jr. offers a scaled-down version of the classic. The Monterey Melt adds a spicy kick with jalapeños and pepper jack cheese.
Whataburger’s Patty Melt combines Texas toast, beef patties, and grilled onions for a comforting favorite. The Avocado Bacon Burger brings a fresh twist with creamy avocado slices. Prices for signature burgers range from $3.99 to $7.99.
• Double Meat Whataburger: $6.99
• Whataburger Jr.: $3.99
• Monterey Melt: $6.49
• Patty Melt: $6.29
• Avocado Bacon Burger: $7.99
Chicken Selections
Whataburger offers several chicken options to satisfy non-beef eaters. The Grilled Chicken Sandwich provides a healthier choice, featuring a marinated chicken breast. The Whatachick’n Sandwich delivers a crispy, breaded alternative.
Chicken strip meals come in 3-piece and 5-piece varieties, served with gravy for dipping. Spicy chicken options are available for those seeking extra heat. Prices for chicken items typically fall between $4.99 and $8.99.
• Grilled Chicken Sandwich: $5.99
• Whatachick’n Sandwich: $4.99
• 3-Piece Chicken Strip Meal: $7.49
• 5-Piece Chicken Strip Meal: $8.99
Fresh Salads
For lighter fare, Whataburger’s salad menu includes options like the Garden Salad and Apple & Cranberry Salad. These feature crisp lettuce, fresh vegetables, and protein choices such as grilled or crispy chicken.
Salads come with dressing options like ranch, honey mustard, or balsamic vinaigrette. Prices for salads range from $5.99 to $7.99, depending on size and toppings.
• Garden Salad: $5.99
• Apple & Cranberry Salad: $7.49
• Grilled Chicken Salad: $7.99
These salads provide a refreshing contrast to Whataburger’s heartier menu items, catering to health-conscious customers.
Breakfast Favorites
Whataburger’s breakfast menu offers a variety of hearty options to start your day. From classic egg sandwiches to filling platters, there’s something to satisfy every morning craving.
Taquitos and Biscuits
Whataburger’s taquitos are a popular breakfast choice, available with potato, egg, and cheese or sausage, egg, and cheese fillings. These handheld items are perfect for on-the-go dining. Prices for taquitos typically start around $2.50.
Biscuits are another breakfast staple at Whataburger. The Egg and Cheese Biscuit is a simple yet satisfying option. For those seeking more, try the Biscuit and Gravy, featuring a warm buttermilk biscuit topped with savory country gravy.
Hash Brown Sticks are a crispy side that pairs well with any breakfast item. They’re often available as part of a combo meal or can be ordered separately.
Breakfast Platters and Pancakes
Whataburger’s Breakfast Platters cater to hearty appetites. These generous portions typically include eggs, hash browns, and a choice of meat such as bacon or sausage. Prices for platters usually range from $5 to $7.
Pancakes are a sweet alternative for those with a morning sweet tooth. They’re often served as a stack and can be customized with various toppings.
For early risers or night owls, select Whataburger locations offer breakfast items 24/7, ensuring you can satisfy your breakfast cravings at any time.
Cinnamon Rolls are a indulgent treat, perfect for those who enjoy a sweet start to their day. These warm, gooey pastries are a delicious addition to any breakfast order.
Sides and Snacks
Whataburger offers a variety of tasty sides and snacks to complement their burgers. These options range from classic favorites to healthier choices, catering to different customer preferences.
French Fries and Onion Rings
Whataburger’s French fries are a popular side choice, available in small, medium, and large sizes. Prices for fries start at $1.54 for a small, $1.84 for a medium, and $2.09 for a large. These crispy, golden fries pair well with any burger or sandwich on the menu.
Onion rings provide a flavorful alternative to fries. Customers can order medium onion rings for $2.09 or large for $2.39. The crispy batter and sweet onion flavor make these a hit among Whataburger fans.
Both fries and onion rings can be ordered as part of a meal combo or as standalone sides.
Apple Slices and Cookies
For those seeking healthier options, Whataburger offers apple slices as a side. Priced at $1.49, these fresh apple slices provide a crisp and refreshing alternative to fried sides.
The Chocolate Chunk Cookie is a sweet treat for dessert lovers. This indulgent snack features rich chocolate chunks in a soft, chewy cookie. Prices and availability may vary by location.
These lighter options allow customers to customize their meals according to their dietary preferences or simply satisfy a craving for something sweet.
Beverages and Shakes
Whataburger offers a variety of refreshing drinks and indulgent shakes to complement their menu. Customers can choose from classic soft drinks, malts, and flavorful milkshakes.
Soft Drinks and Malts
Whataburger serves a range of popular soft drinks, including Coca-Cola Classic and Diet Coke. Drink sizes typically come in 16 oz, 20 oz, 32 oz, and 44 oz options. Prices start at $1.29 for a 16 oz drink and go up to $2.09 for a 44 oz size.
Tea is also available for those seeking a non-carbonated beverage. Malts provide a thicker, creamier alternative to regular soft drinks.
Variety of Milkshakes
Milkshakes are a standout item on Whataburger’s beverage menu. The classic flavors include vanilla, chocolate, and strawberry shakes. These thick, creamy treats are made with real ice cream for a rich taste.
Whataburger’s shakes come in various sizes to suit different appetites. Prices for shakes may vary by location and size, but they typically range from $2.50 to $3.50.
Seasonal or limited-time shake flavors are occasionally introduced, giving customers new options to try alongside the standard offerings.
Kids and Value Meals
Whataburger offers affordable options for children and budget-conscious customers. The kids’ menu features scaled-down versions of popular items, while value meals provide filling options at lower price points.
Kids Meal Options
Whataburger’s Kids Meals come with a main item, side, drink, and dessert. Main options include a Justaburger, Whatachick’n Strips, or Grilled Cheese. Sides are French fries or apple slices. Drink choices are milk or a small fountain drink. For dessert, kids get a cookie or fruit chews.
Prices for Kids Meals range from $4 to $6, depending on the main item selected. The meals provide a balanced option with protein, carbohydrates, and a fruit or vegetable choice.
Nutritional information is available for parents concerned about their children’s dietary intake. Most Kids Meals contain between 400-600 calories.
Justaburger and Value Items
The Justaburger is Whataburger’s entry-level burger, ideal for lighter appetites or those on a budget. It features a beef patty, mustard, pickles, and diced onions on a toasted bun. Priced around $1-$2, it’s one of the most affordable menu items.
Other value options include:
- Taquitos (breakfast)
- Grilled Cheese
- Chicken Sandwich
Value meals typically include fries and a drink, ranging from $5-$7. These meals offer a satisfying portion at a lower price point compared to premium menu items.
Whataburger occasionally runs promotions on value items, providing even more savings for cost-conscious customers.
Nutritional Information
Whataburger provides detailed nutritional information for their menu items. This data helps customers make informed choices about their meals and manage their dietary needs.
Caloric Content of Menu Items
Whataburger’s burgers vary widely in calorie content. The classic Whataburger contains 590 calories, while the Double Meat Whataburger has 850 calories. For those seeking lighter options, the Grilled Chicken Sandwich has 430 calories.
Side items also range in caloric content. A small order of fries contains 270 calories, while a large has 470 calories. Drinks contribute significantly to calorie intake, with a 32 oz sweet tea containing 230 calories.
Breakfast items tend to be calorie-dense. The Breakfast on a Bun with Bacon has 450 calories, while the Honey Butter Chicken Biscuit contains 570 calories.
Allergen and Dietary Options
Whataburger offers alternatives for customers with dietary restrictions. Gluten-sensitive individuals can order burgers without buns. The chain provides a detailed allergen menu listing common allergens in each item.
For vegetarian options, Whataburger offers garden salads and apple slices. Vegan choices are limited but include some sides like fries and hash browns.
Low-calorie options include the Grilled Chicken Sandwich and junior-sized burgers. Whataburger also allows customization, enabling customers to remove high-calorie toppings or sauces to reduce overall calorie content.
Restaurant Experience
Whataburger offers a distinct dining experience with its 24/7 service and multiple ordering options. The restaurant chain caters to customers’ preferences and schedules across the Southern United States and beyond.
24/7 Service
Whataburger stands out by providing round-the-clock service at many locations. This 24/7 availability ensures customers can satisfy their cravings at any time, day or night. Late-night diners and early risers alike can enjoy fresh, made-to-order meals.
The constant operation allows Whataburger to serve a diverse customer base, including shift workers, travelers, and those seeking late-night food options. This commitment to always being open has become a key part of Whataburger’s identity and appeal.
Dining and Drive-Thru Options
Whataburger offers both dine-in and drive-thru services to accommodate various customer needs. The restaurant’s dining rooms provide a casual, family-friendly atmosphere where patrons can enjoy their meals.
Drive-thru lanes cater to customers on the go, offering quick service without compromising food quality. Many locations feature dual drive-thru lanes to reduce wait times during peak hours.
Some Whataburger restaurants have adopted digital ordering kiosks inside, streamlining the ordering process for dine-in customers. This technology helps reduce lines and improve order accuracy.
Promotions and Specials
Whataburger offers enticing promotions and limited-time menu items to keep customers excited. These special offerings often align with seasons, holidays, and popular trends in fast food.
Seasonal Promotions
Whataburger introduces seasonal menu items throughout the year. In summer, refreshing options like fruit-flavored shakes appear. Fall brings pumpkin spice flavored treats. Winter sees the return of comfort foods like chili cheese fries. Spring promotions often feature lighter fare such as grilled chicken sandwiches.
During major holidays, Whataburger runs special deals. Customers can enjoy discounted meals on Independence Day, Labor Day, and Memorial Day. The chain also celebrates Texas holidays with unique promotions.
Whataburger Rewards members receive exclusive offers via the mobile app. These may include free upgrades, buy-one-get-one deals, or discounted combo meals.
Limited-Time Offerings
Whataburger regularly introduces limited-time menu items to spark interest. These special burgers, sandwiches, and sides are available for a few weeks or months. Recent offerings have included the Hatch Green Chile Bacon Burger and the Spicy Chicken Sandwich.
The chain sometimes brings back popular items from its “All-Time Favorites” menu. These revivals generate excitement among loyal customers. Examples include the Chop House Cheddar Burger and the Sweet & Spicy Bacon Burger.
Whataburger occasionally collaborates with local flavors or brands. These partnerships result in unique, region-specific menu items. Secret menu hacks also circulate among fans, allowing creative customizations of standard menu items.
Locations and Accessibility
Whataburger has expanded its presence across multiple states, offering regional specialties alongside its classic menu. The chain’s locations cater to local tastes while maintaining consistent quality and service.
Nationwide Presence
Whataburger operates over 800 locations primarily in the Southern United States. Texas remains the chain’s stronghold, with numerous restaurants spread across the state. Florida and Arizona also host significant numbers of Whataburger outlets.
The company has steadily expanded into other states, including:
- Oklahoma
- New Mexico
- Louisiana
- Mississippi
- Alabama
- Georgia
Many Whataburger locations are open 24/7, providing round-the-clock access to their menu. Others maintain extended hours for breakfast, lunch, and dinner service.
Regional Specialties
While Whataburger maintains a core menu across all locations, the chain introduces regional specialties to cater to local tastes. These items often reflect the culinary preferences of specific areas.
For example:
- Texas locations might feature jalapeno-infused burgers
- Coastal outlets may offer fish sandwiches
- Southwestern restaurants could include green chile options
This regional approach allows Whataburger to adapt its menu while preserving its signature items. Customers can expect to find familiar favorites alongside unique local offerings at different locations.
Competitor Analysis
Whataburger faces stiff competition in the fast food industry, particularly from other burger chains. Its main rivals include industry giants and regional favorites that offer similar menu items and pricing.
Comparing Major Fast Food Chains
Whataburger’s primary competitors are McDonald’s and Burger King. McDonald’s leads in global presence and brand recognition, with over 39,000 locations worldwide. Burger King follows with around 18,000 restaurants globally. In contrast, Whataburger operates primarily in the southern United States, with fewer than 1,000 locations.
Menu-wise, all three chains offer burgers, fries, and chicken items. However, Whataburger’s portions are generally larger. Price points are similar, with Whataburger slightly higher due to its focus on quality ingredients.
Unique Selling Propositions
Whataburger differentiates itself through its made-to-order approach and regional appeal. Unlike McDonald’s and Burger King’s pre-made items, Whataburger prepares each burger fresh upon ordering. This emphasis on customization and freshness is a key selling point.
The chain’s Texas roots and limited geographical spread create a sense of exclusivity. Whataburger’s distinctive orange-and-white striped buildings and iconic “Flying W” logo contribute to its strong brand identity. Its 24-hour service in many locations also sets it apart from competitors with more limited operating hours.