Whataburger has become a beloved fast food institution across the southern United States. Founded in 1950 in Corpus Christi, Texas, this regional chain has expanded to over 1,000 locations in 14 states. Whataburger currently operates restaurants in Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Kansas, Louisiana, Mississippi, Missouri, New Mexico, Oklahoma, Tennessee, and Texas.
The iconic orange and white A-frame buildings are most prevalent in Texas, where Whataburger originated. Texas boasts over 700 locations, accounting for the majority of Whataburger restaurants. Florida follows with over 40 locations, while Oklahoma and Louisiana each have around 30 Whataburger outlets.
Whataburger’s expansion has been strategic and measured, focusing on states in the South and Southwest. This regional approach has allowed the chain to maintain its quality standards and cult-like following. Fans of Whataburger’s made-to-order burgers, crispy fries, and creamy shakes can easily locate their nearest restaurant using the company’s website or mobile app.
History of Whataburger
Whataburger began in 1950 when Harmon Dobson and Paul Burton opened their first restaurant in Corpus Christi, Texas. Dobson’s vision was to create a burger so big that customers would exclaim “What a burger!” upon seeing it.
The company quickly gained popularity for its larger-than-average burgers. Dobson’s innovative approach doubled the standard burger size of the 1950s, using a quarter pound of beef on a 5-inch bun.
In the 1970s, Whataburger experienced significant growth under Grace Dobson’s leadership. The number of locations expanded to over 200 restaurants. 1971 marked the introduction of the first drive-thru service.
Menu innovations played a key role in Whataburger’s success. The Whataburger Jr. was added to the menu, along with jalapeños and onion rings. These additions helped diversify the offerings and appeal to a wider customer base.
The 1980s saw further expansion of services. In 1982, three Whataburger locations in Corpus Christi began offering 24/7 service. This move allowed customers to enjoy their favorite burgers at any time of day or night.
Throughout its history, Whataburger has maintained its commitment to customization. The company’s slogan “Just like you like it” reflects its dedication to preparing burgers according to individual preferences.
Whataburger’s Expansion
Whataburger has embarked on an ambitious growth strategy, expanding beyond its Texas roots into new states and markets. The beloved burger chain aims to bring its iconic orange-and-white striped restaurants to more communities across the United States.
Growth in the United States
Whataburger’s expansion plans target several new regions. The company has announced locations opening in Kansas City, Missouri and Olathe, Kansas. These mark significant steps into the Midwest market.
In the Southeast, Whataburger continues to strengthen its presence. New restaurants are planned for Alabama, Tennessee, and Georgia. The chain is also pushing further into Florida, with Tampa Bay slated for its first Whataburger locations in 2026.
Whataburger’s growth extends to other Southern states as well. Louisiana, Arkansas, and Mississippi have seen new openings. The company is also exploring opportunities in North and South Carolina.
Beyond Texas Borders
While Texas remains Whataburger’s home base, the chain is rapidly expanding its footprint outside the Lone Star State. Arizona and New Mexico have become key markets for the brand’s westward push.
Whataburger has set its sights on major urban centers. A notable development is the planned opening on the Las Vegas Strip, bringing the chain’s flavors to the heart of the entertainment capital.
The company’s expansion strategy includes franchising for the first time in nearly two decades. This approach allows for faster growth and entry into new markets while creating local job opportunities.
Whataburger aims to maintain its quality and culture as it grows. The chain is introducing new restaurant designs to enhance the customer experience in these fresh locations.
Exploring Whataburger Locations
Whataburger has expanded its presence across multiple states, with over 700 locations serving its iconic burgers. The chain’s roots in Texas have led to a strong concentration in the Lone Star State and neighboring regions.
Identifying Restaurants on a Map
Whataburger’s website offers a user-friendly location finder to help customers locate nearby restaurants. Users can enter their city, state, or zip code to view a map of Whataburger locations in their area. The map displays each restaurant’s address, phone number, and operating hours.
For a broader view, third-party websites provide maps showing all 1,033 Whataburger locations across the United States. These maps reveal that Whataburger has a presence in 16 states, with the highest concentration in Texas.
Iconic Locations
Some Whataburger locations hold special significance due to their history or unique features. The original Whataburger, opened in 1950, was located in Corpus Christi, Texas. While the original building no longer stands, a replica was constructed nearby to commemorate the chain’s birthplace.
San Antonio, home to Whataburger’s headquarters, boasts several notable locations. The two-story Whataburger by the Bay in Corpus Christi offers scenic ocean views while diners enjoy their meals. In Columbia, South Carolina, Whataburger recently opened its first location, marking the chain’s expansion into new territories.
Menu and Ordering Options
Whataburger offers a diverse menu of burgers, sandwiches, and sides. Customers can place orders through various convenient methods, including in-store, drive-thru, and digital platforms.
Signature Offerings
Whataburger’s menu features iconic items like the Whataburger, a classic beef patty served on a 5-inch toasted bun. The Whatachick’n sandwich provides a tasty alternative for poultry lovers. Justaburger offers a smaller option for lighter appetites. Sides include crispy fries and onion rings.
Breakfast options are available at many locations, with items like taquitos and pancakes. The restaurant chain also offers shakes, soft drinks, and desserts to complement meals.
Ordering Process
Customers can order at the counter in Whataburger restaurants or use the drive-thru for quick service. The company’s website and mobile app allow for online ordering with options for pickup or delivery.
Digital platforms provide customization features, letting customers modify ingredients or add special requests. Whataburger’s rewards program offers points for purchases, which can be redeemed for free menu items.
Some locations may have kiosks for self-service ordering. This system reduces wait times and enhances order accuracy.
Community and Engagement
Whataburger prioritizes community connections and customer loyalty through targeted local initiatives and rewards programs. These efforts strengthen the brand’s presence and foster lasting relationships with patrons.
Local Community Involvement
Whataburger actively participates in community events and charitable causes. The company sponsors high school football games in Texas, showcasing its commitment to local sports. Whataburger also collaborates with regional charities, supporting various initiatives.
Through its “Feeding Student Success” program, Whataburger addresses food insecurity and education. This initiative provides resources to college students, including scholarships and support for campus food pantries.
Whataburger employees engage in community service projects through the “Whataburger Serves” program. This initiative organizes volunteer opportunities, allowing staff to contribute their time and skills to local causes.
Customer Loyalty Programs
Whataburger offers a digital rewards program to enhance customer engagement. Members earn points on purchases, which can be redeemed for free menu items.
The program provides exclusive offers and early access to new products, incentivizing repeat visits. Customers can easily track their rewards and place orders through the Whataburger mobile app.
Whataburger also runs limited-time promotions and seasonal specials to maintain customer interest. These offers often tie into local events or holidays, further strengthening community connections.
Whataburger Career Opportunities
Whataburger offers diverse employment options with competitive benefits and advancement potential. The company prioritizes employee growth and community engagement across its expanding restaurant network.
Employment Benefits
Whataburger provides comprehensive health benefits to its employees. This includes medical, dental, and vision coverage. The company also offers leadership development programs to foster career growth.
Employees receive competitive salaries and have opportunities for advancement within the organization. Whataburger invests in training programs to help staff climb the leadership ladder.
The company values work-life balance and offers flexible scheduling options. Employees can also participate in retirement savings plans and receive paid time off.
Job Diversity
Whataburger employs individuals in various roles across its restaurants and corporate offices. Entry-level positions include team members who prepare food and serve customers. These roles offer opportunities to learn customer service skills and food preparation techniques.
Management positions are available for those seeking leadership roles. Restaurant managers oversee daily operations, staff training, and customer satisfaction.
Corporate careers span departments such as marketing, finance, and human resources. These roles support the company’s overall strategy and growth.
Whataburger also offers opportunities in supply chain management and information technology. These positions ensure smooth operations across the restaurant network.
Competitive Landscape
Whataburger faces stiff competition in the fast food burger market from regional and national chains. Its main rivals include In-N-Out Burger and Burger King, each presenting unique challenges.
Comparison with In-N-Out
In-N-Out Burger serves as Whataburger’s primary regional competitor. Both chains focus on made-to-order burgers and cultivate loyal customer bases. In-N-Out operates primarily in the western U.S., while Whataburger dominates in Texas and the South.
In-N-Out emphasizes a simple menu and lower prices. Whataburger offers more variety, including breakfast items. In-N-Out’s expansion has been slower and more calculated compared to Whataburger’s.
Both chains rank high in customer satisfaction surveys. In-N-Out typically edges out Whataburger in overall ratings, but Whataburger often scores better for menu variety.
Burger King as a Competitor
Burger King poses a different challenge as a major national chain. With over 7,000 U.S. locations, Burger King dwarfs Whataburger’s footprint. Burger King benefits from stronger brand recognition and a larger marketing budget.
Whataburger differentiates itself with larger burgers and regional appeal. It focuses on quality over price, unlike Burger King’s value-oriented approach. Whataburger’s made-to-order model contrasts with Burger King’s faster service times.
Customer loyalty tends to be stronger for Whataburger in its core markets. However, Burger King’s wider availability gives it an advantage in overall market share and sales volume.
Whataburger in Retail and Grocery
Whataburger has expanded beyond restaurant locations to offer select products in retail stores. This move allows fans to enjoy Whataburger flavors at home.
In November 2022, Whataburger grocery items became available in Hy-Vee stores. The company continues to roll out products to more retailers across its service areas.
Select H-E-B and Walmart locations in Mexico now carry Whataburger items. This expansion demonstrates the brand’s growing international presence.
Whataburger’s retail offerings typically include condiments, sauces, and seasonings. These products let customers recreate signature Whataburger tastes in their own kitchens.
The availability of Whataburger items in grocery stores varies by region. Fans are encouraged to check local retailers for specific product availability.
As Whataburger grows its retail presence, more customers gain access to the brand’s flavors outside of restaurant visits. This strategy helps strengthen brand loyalty and reach new markets.