Jacksonville, Alabama welcomed its first Whataburger restaurant in June 2024. Located at 612 Pelham Road South, this new addition to the city’s dining scene brought excitement to local burger enthusiasts. The Jacksonville Whataburger offers a menu featuring the chain’s signature 100% pure American beef burgers served on toasted five-inch buns.
Whataburger’s arrival in Jacksonville marks an expansion of the Texas-based fast food chain into northeast Alabama. The restaurant serves breakfast, lunch, and dinner, catering to a variety of tastes with options ranging from classic burgers to chicken sandwiches, biscuits, and pancakes. Open 24 hours a day, Whataburger aims to satisfy cravings at any time for Jacksonville residents and visitors alike.
History of Whataburger
Whataburger’s journey from a single burger stand to a beloved fast-food chain spans over seven decades. The company’s growth reflects its commitment to quality and customer satisfaction.
Origin and Founding by Harmon Dobson
Harmon Dobson founded Whataburger on August 8, 1950, in Corpus Christi, Texas. He opened the first Whataburger stand with business partner Paul Burton. Dobson’s vision was to create a burger so big that it required two hands to hold and would make customers exclaim “What a burger!”
The original Whataburger sold for 25 cents and was served on a 5-inch bun. Dobson’s focus on quality and size quickly gained popularity among locals.
In 1955, Harmon married Grace Dobson, who became an integral part of the business. Together, they expanded Whataburger beyond Texas, opening their first out-of-state location in Pensacola, Florida in 1959.
Expansion into Jacksonville, AL
Whataburger’s expansion into Jacksonville, Alabama, marks a significant milestone in the company’s growth. The chain has recently begun construction on Alabama 21, next to Jack’s.
This new location brings Whataburger’s legendary burgers and unique dining experience to Jacksonville residents. The recognizable orange and white Whataburger sign has already generated excitement in the community.
The Jacksonville restaurant continues Whataburger’s tradition of serving made-to-order burgers with fresh ingredients. It also introduces the brand’s signature menu items to a new market in Alabama.
Menu Offerings
Whataburger in Jacksonville, AL offers a diverse selection of burgers, chicken items, breakfast options, and lighter fare. The menu caters to various tastes and dietary preferences, featuring high-quality ingredients and customizable options.
Signature Burgers and 100% Pure Beef
Whataburger’s cornerstone is its 100% pure beef burgers. The Whataburger is the classic choice, featuring a large patty on a five-inch toasted bun. Customers can customize their burgers with various toppings and condiments.
The menu includes specialty burgers like:
- Jalapeño & Cheese Whataburger
- Bacon & Cheese Whataburger
- Avocado Bacon Burger
Double meat and triple meat options are available for those with heartier appetites. The restaurant also offers a junior version of its burgers for smaller portions.
Chicken Selections
Whataburger’s chicken menu provides alternatives to beef patties. Options include:
- Whatachick’n Sandwich: A breaded chicken fillet on a bun
- Grilled Chicken Sandwich: A healthier option with a marinated chicken breast
- Chicken Strips: Available in 3-piece or 5-piece servings
These chicken items can be customized with various sauces and toppings. The restaurant also offers a Whatachick’n Bites meal for those preferring smaller, bite-sized pieces.
Breakfast Options
Breakfast is served from 11 PM to 11 AM daily. The menu features:
- Breakfast on a Bun: Egg, cheese, and choice of bacon or sausage
- Taquitos: Flour tortillas filled with eggs and various ingredients
- Pancakes: Served with butter and syrup
Whataburger’s breakfast menu also includes biscuit sandwiches, cinnamon rolls, and hash brown sticks. Coffee and orange juice complement the morning offerings.
Salads and Lighter Fare
For health-conscious diners, Whataburger offers lighter options:
- Apple & Cranberry Salad: Mixed greens with apples, cranberries, and shredded cheese
- Garden Salad: A mix of lettuce, tomatoes, and carrots
Grilled chicken can be added to any salad for extra protein. The restaurant also provides a side salad option as an alternative to fries.
Low-calorie dressings are available for those watching their intake. Whataburger’s lighter fare includes options like:
- Grilled Chicken Melt: A leaner sandwich option
- Jr. Burger: A smaller portion for those with lighter appetites
Unique Features of Whataburger Jacksonville
Whataburger’s Jacksonville location stands out with its strategic placement, community focus, and round-the-clock service. These elements combine to create a distinctive dining experience for locals and visitors alike.
Pelham Road Location Advantages
The Whataburger at 612 Pelham Road South offers easy access for Jacksonville residents and travelers. Its position near Jacksonville State University makes it a popular spot for students and faculty.
The restaurant’s design incorporates ample parking and a spacious dining area. This allows for comfortable seating during peak hours and efficient drive-thru service.
Pelham Road’s high visibility ensures steady foot traffic. The location’s proximity to other businesses and shopping centers creates a convenient dining option for those running errands or taking a break from work.
Community Engagement and Local Stories
Whataburger Jacksonville actively participates in community events and supports local initiatives. The restaurant often sponsors school sports teams and contributes to fundraisers for local charities.
Employees are typically hired from the Jacksonville area, promoting local job growth. This practice helps foster a sense of community within the restaurant.
The walls of the dining area feature artwork and photographs showcasing Jacksonville’s history and landmarks. This unique decor creates a personalized atmosphere that resonates with local patrons.
Customer stories and experiences are shared on social media, building a sense of belonging among regular visitors. The restaurant occasionally hosts community gatherings, strengthening its ties with Jacksonville residents.
Open 24 Hours Service
Whataburger Jacksonville operates around the clock, catering to diverse customer schedules. This 24/7 availability is particularly appreciated by night shift workers and students studying late.
The restaurant maintains consistent quality and service standards throughout all hours. Late-night menu options include the full range of Whataburger favorites, ensuring customers can enjoy their preferred meals at any time.
Safety measures are enhanced during overnight hours. Well-lit parking areas and vigilant staff create a secure environment for late-night diners.
The 24-hour service also accommodates early risers, offering breakfast items from the crack of dawn. This flexibility in operating hours sets Whataburger apart from many other local dining establishments.
Services and Amenities
Whataburger in Jacksonville, AL offers a range of convenient services and customer-focused amenities. The restaurant caters to modern dining preferences through mobile ordering, delivery options, and a rewards program.
Mobile Ordering and Whataburger App Usage
The Whataburger App streamlines the ordering process for customers in Jacksonville. Users can browse the menu, customize their meals, and place orders directly through their smartphones. The app allows for easy reordering of favorite items and saves preferences for future visits.
Payment can be processed securely within the app, reducing wait times at the restaurant. Customers can choose between pickup and delivery options when placing their orders.
The app also provides real-time updates on order status, ensuring customers know exactly when their food will be ready.
Dine-In and Delivery Options
Whataburger’s Jacksonville location offers both dine-in and delivery services. The restaurant features a spacious dining area for those who prefer to eat on-site. Tables are regularly cleaned and sanitized to maintain a hygienic environment.
For customers who prefer to enjoy their meals at home or work, Whataburger partners with popular delivery platforms. This service extends the restaurant’s reach, allowing customers to enjoy their favorite burgers and sides without leaving their location.
Drive-thru service is available for those who want quick, contactless pickup. The drive-thru lane is designed for efficiency, minimizing wait times during peak hours.
Rewards and Customer Loyalty Programs
Whataburger’s rewards program incentivizes repeat visits to the Jacksonville location. Customers earn points on every purchase, which can be redeemed for free menu items or exclusive offers.
The program often features limited-time promotions, giving members access to special discounts or early access to new menu items. Birthday rewards are typically included, offering customers a free item during their birthday month.
Members can track their points and available rewards through the Whataburger App. The program also provides personalized offers based on ordering history, enhancing the overall customer experience.
Customer Experience
Whataburger in Jacksonville, AL prioritizes customer satisfaction through attentive service and customized meals. The restaurant focuses on creating a welcoming atmosphere and delivering fresh, made-to-order food.
Staff Professionalism and Friendliness
The Whataburger team in Jacksonville takes pride in providing excellent customer service. Staff members greet customers with warm smiles and maintain a positive attitude throughout interactions. They are trained to be patient and attentive, ensuring each customer’s needs are met.
Employees demonstrate professionalism by maintaining clean uniforms and a tidy appearance. They are knowledgeable about the menu and can offer recommendations or answer questions about ingredients and preparation methods.
The staff’s friendly demeanor helps create a comfortable dining environment for customers of all ages. Their efficiency in taking orders and serving food contributes to a smooth dining experience, even during busy periods.
Made-to-Order Commitment
Whataburger’s Jacksonville location adheres to the chain’s dedication to freshly prepared food. Each burger is cooked only after the order is placed, ensuring hot and flavorful meals.
This commitment extends to all menu items, including chicken sandwiches, breakfast dishes, and sides. Customers can customize their orders with various toppings and condiments, allowing for a personalized dining experience.
The made-to-order approach may result in slightly longer wait times compared to some fast-food chains. However, many customers appreciate the freshness and quality that comes with this preparation method.
Staff members are trained to handle special requests and dietary needs, further enhancing the made-to-order experience for customers with specific preferences or restrictions.
Career Opportunities
Whataburger in Jacksonville, Alabama offers diverse job openings and growth potential for those seeking employment in the fast food industry. The company provides competitive salaries, benefits, and training programs to support career advancement.
Employment at Whataburger Jacksonville
Whataburger Jacksonville has several positions available, including Team Member, Shift Supervisor, and Manager roles. Team Member positions typically pay $10-$13 per hour. The restaurant values employees who take pride in their work and enjoy serving customers.
Management opportunities include Market Leader and Managing Partner positions. These roles offer higher salaries and additional responsibilities. Whataburger provides leadership development programs to help employees climb the career ladder.
Benefits include health insurance for eligible employees. The company also emphasizes community involvement, giving staff chances to make a positive impact locally.
Interested applicants can find job listings on employment websites or apply directly through Whataburger’s careers page. The hiring process often moves quickly, with some locations responding to applications within a day.
Local Market Presence
Whataburger has established a growing footprint in northeastern Alabama. The chain’s expansion into Jacksonville marks a significant milestone for the beloved burger brand in the region.
Nearby Locations and Regional Offerings
Whataburger’s Jacksonville location at 618 Pelham Road S opened on June 7, 2024, to enthusiastic crowds. This restaurant represents the company’s first foray into the city. Nearby cities with Whataburger locations include Pell City, Attalla, and Albertville.
The menu in Jacksonville features Whataburger’s signature items, tailored to local tastes. Patrons can enjoy the classic Whataburger, as well as regional favorites. The chain’s expansion in northeastern Alabama caters to growing demand in smaller markets.
Whataburger’s presence in Jacksonville complements its existing locations in surrounding areas. This strategic placement allows the company to serve a wider customer base across the region.