Whataburger, the beloved Texas-based burger chain, has been steadily expanding its presence in Tennessee. As of late 2024, Whataburger operates 23 locations across the Volunteer State, primarily concentrated in the Memphis and Nashville areas.
The company’s growth in Tennessee shows no signs of slowing down. Plans are underway to bring Whataburger to East Tennessee for the first time, with two new locations set to open in 2025. This expansion will mark the chain’s debut in cities like Knoxville, offering more Tennesseans the chance to enjoy Whataburger’s signature menu items.
Whataburger’s Tennessee locations serve up the same high-quality fare that has made the chain famous. Customers can expect 100% pure American beef burgers served on large, toasted five-inch buns, alongside other popular menu items like crispy chicken sandwiches and hand-spun milkshakes.
Whataburger’s Expansion into Tennessee
Whataburger, the Texas-based burger chain, is making significant strides in expanding its presence across Tennessee. The company’s growth strategy includes opening new locations in key cities and regions throughout the state.
Historical Growth
Whataburger’s journey in Tennessee began with a focus on the western part of the state. The company initially established a strong foothold in the Memphis area, gradually expanding eastward. As of late 2024, Whataburger operates 23 restaurants in Tennessee, with most locations concentrated in and around Memphis and Nashville.
The chain’s popularity in these urban centers has paved the way for further expansion. Whataburger’s success in Tennessee can be attributed to its 24/7 service model and commitment to fresh, made-to-order burgers.
New Locations in Tennessee
Whataburger is set to make its debut in East Tennessee in 2025. The company plans to open two new locations in the region, marking a significant milestone in its statewide expansion.
Knoxville is slated to welcome its first Whataburger restaurant, with local franchise group MWB Restaurants leading the charge. While exact locations have not been announced, the arrival of Whataburger in Knoxville is eagerly anticipated by burger enthusiasts.
The expansion into East Tennessee is expected to bring Whataburger’s total number of locations in the state to 25. This growth aligns with the company’s broader strategy to strengthen its presence in the Southern United States.
Location Overview
Whataburger has established a growing presence across Tennessee, focusing on major urban areas and expanding into new regions. The chain’s locations are concentrated in certain parts of the state, with plans for further expansion.
Presence in Major Cities
Whataburger operates 23 locations in Tennessee, primarily clustered around Memphis and Nashville. These two metropolitan areas host the majority of the chain’s restaurants in the state. Plans are underway to extend Whataburger’s reach to East Tennessee, with new locations slated to open in Chattanooga and Knoxville by 2025. This expansion marks the brand’s first entry into these cities, signaling a strategic move to cover more of Tennessee’s major population centers.
Coverage in Middle Tennessee
The Middle Tennessee region is a key focus for Whataburger’s growth strategy. The company has announced plans for nine corporate-owned locations in this area by the end of 2022. These new restaurants will be spread across several cities:
- Hermitage
- Lebanon
- Gallatin
- Goodlettsville
- Murfreesboro
- Nashville
The first Middle Tennessee Whataburger opened at 5055 Old Hickory Blvd. in Hermitage. This location serves as the chain’s initial foothold in the region. Additional sites are planned for Mt. Juliet, Smyrna, and Antioch, further expanding Whataburger’s presence in the Nashville metropolitan area.
Menu Highlights
Whataburger’s Tennessee locations offer a diverse selection of mouthwatering options. The menu features iconic burgers, hearty breakfast items, and regional favorites that cater to local tastes.
Signature Offerings
Whataburger’s menu boasts several standout items. The Whataburger is a classic choice, featuring a 100% pure beef patty on a toasted five-inch bun. For those seeking more, the Double Meat Whataburger doubles the beef.
The Patty Melt is another popular option, combining two beef patties with grilled onions and melted cheese on Texas Toast. Chicken lovers can enjoy the Whatachick’n sandwich, available in grilled or crispy varieties.
Whataburger also offers regional specialties tailored to Tennessee tastes. These items may include unique sauces or toppings that reflect local preferences.
Breakfast Selection
Whataburger serves breakfast from 11 p.m. to 11 a.m., catering to early risers and night owls alike. The Breakfast on a Bun is a fan favorite, featuring a fresh egg, choice of bacon or sausage, and cheese on a toasted bun.
For heartier appetites, the Breakfast Platter includes scrambled eggs, hash browns, and a choice of bacon or sausage. The Honey Butter Chicken Biscuit is a sweet and savory option, perfect for those with a morning sweet tooth.
Whataburger also offers pancakes, taquitos, and biscuit sandwiches to round out their breakfast menu. Coffee and orange juice are available to complement the morning meal selections.
Ordering Experience
Whataburger in Tennessee offers multiple convenient ways for customers to place orders. The restaurant chain prioritizes efficiency and customer satisfaction across its ordering channels.
In-Restaurant Service
Whataburger’s in-restaurant service provides a traditional fast-food experience. Customers can place orders at the counter, where friendly staff are ready to assist. The menu is clearly displayed, making it easy to choose from a variety of burgers, sides, and drinks.
Digital kiosks are available in some locations, offering a self-service option. These touchscreen devices allow customers to browse the menu, customize orders, and pay without waiting in line.
Table service is offered for dine-in customers. After placing an order, guests receive a number and can find a seat. Staff members bring food directly to the table when it’s ready.
Drive-Thru and Mobile Orders
Whataburger’s drive-thru service caters to customers on the go. The drive-thru lanes are designed for quick and efficient ordering. Clear menu boards and speaker systems ensure accurate communication.
Mobile ordering is available through the Whataburger app. Customers can browse the menu, customize items, and place orders from their smartphones. The app offers features like saved favorites and reordering previous meals.
Curbside pickup is an option for mobile orders. Customers can park in designated spots and have their food brought to their vehicle. This service combines the convenience of mobile ordering with minimal contact.
Online ordering is also available through the Whataburger website. Customers can schedule pickup times in advance, making it easy to plan meals around busy schedules.
Franchise Information
Whataburger’s expansion into Tennessee involves franchise partnerships and strategic growth plans. The company aims to bring its popular burgers to more locations across the state.
Franchise Ownership
Whataburger offers franchise opportunities to qualified individuals and groups. Franchisees must meet specific financial requirements and demonstrate experience in restaurant operations. The company provides comprehensive training and support to ensure brand consistency.
Potential franchisees undergo a rigorous selection process. This includes background checks, financial assessments, and interviews with Whataburger executives.
Franchise agreements typically cover multiple locations within a designated territory. This allows franchisees to develop a strong local presence and maximize operational efficiency.
Partnership with MWB Restaurants
MWB Restaurants plays a crucial role in Whataburger’s Tennessee expansion. As a franchisee, MWB Restaurants brings local market knowledge and operational expertise to the partnership.
The company plans to open Whataburger locations in Chattanooga and Knoxville by 2025. This marks Whataburger’s first entry into eastern Tennessee.
MWB Restaurants’ involvement highlights Whataburger’s strategy of partnering with established regional operators. This approach helps the fast food chain adapt to local preferences while maintaining its core brand identity.
Community and Customer Engagement
Whataburger’s expansion into Tennessee brings a strong focus on local connections and customer loyalty. The company aims to integrate into communities while rewarding repeat customers.
Local Market Strategy
Whataburger tailors its approach to each Tennessee market. In Nashville, the company sponsors high school sports teams and partners with local charities. The restaurant at 5055 Old Hickory Blvd hosts community events and fundraisers.
Whataburger collaborates with Tennessee businesses to source ingredients and services. This strategy supports the local economy and builds goodwill. The chain also adapts menu items to regional tastes, offering Nashville hot chicken-inspired specials.
Customer Loyalty Programs
Whataburger’s digital app is central to its Tennessee customer engagement. Users earn points on purchases, redeemable for free menu items. The app offers exclusive deals and allows easy customization of orders.
Franchise locations, like the one on Nashville Pike, run targeted promotions. These include “Whatastudent” discounts for college students and “Whatasenior” deals for older customers. Birthday rewards and referral bonuses encourage repeat visits and word-of-mouth marketing.
Whataburger also hosts social media contests specific to Tennessee locations. Winners receive branded merchandise or gift cards, fostering online engagement and in-store visits.
Comparative Analysis
Whataburger’s expansion into Tennessee brings new competition to the state’s burger scene. This analysis examines how the Texas-based chain stacks up against local favorites and other national burger brands.
Versus Local Tennessee Eateries
Whataburger faces stiff competition from beloved Tennessee burger joints. Local favorites often boast loyal followings and unique regional flavors. Whataburger counters with its 24/7 service model and customizable menu options.
The chain’s large-scale operations allow for competitive pricing, potentially undercutting some local establishments. However, Tennessee eateries may have an edge in using locally-sourced ingredients and catering to specific regional tastes.
Whataburger’s planned locations in areas like Knoxville could challenge nearby independent burger spots. The chain’s reputation for consistency may appeal to customers seeking familiar options.
Comparison with Other Burger Chains
Whataburger enters a Tennessee market already populated by major burger chains. Its 24-hour availability sets it apart from many competitors. The chain’s made-to-order approach aligns with current trends favoring freshness and customization.
Whataburger’s menu diversity, including breakfast items, may give it an advantage over more limited burger-focused chains. Its Texas roots and regional expansion strategy contrast with the nationwide presence of giants like McDonald’s or Burger King.
In northern Alabama, Whataburger’s expansion into cities like Jasper, Gadsden, and Owens Cross Roads indicates a strong push into the Southeast. This regional focus may help it compete against national chains by tailoring offerings to local preferences.
Founding and Corporate Background
Whataburger was founded in 1950 by Harmon Dobson in Corpus Christi, Texas. Dobson’s vision was to create a burger so big that customers would exclaim “What a burger!” when they saw it.
The company quickly expanded beyond its Texas roots. By 1963, Whataburger had 26 restaurants across multiple states, including Tennessee.
Tragically, Harmon Dobson died in a plane crash in 1967. His wife Grace took over the business, refusing to sell and continuing its growth.
Whataburger’s corporate headquarters were originally in Corpus Christi. In 2009, the company moved its main office to San Antonio, Texas, relocating 250 corporate positions.
The chain has maintained a strong presence in its home state of Texas while expanding to other regions. Whataburger’s iconic orange and white striped buildings have become a familiar sight in many Southern states.
Today, Whataburger operates over 800 locations across 10 states. The company remains privately held and continues to be guided by the Dobson family’s values and commitment to quality.