Whataburger, the iconic Texas-based burger chain, is expanding its presence in Georgia. Currently, the Peach State has only one Whataburger location in Thomasville, near the Florida border. The company plans to open multiple new restaurants across Georgia, including several in the metro Atlanta area.
The first of these new Georgia locations is set to open in Kennesaw. Whataburger is known for its larger-than-average burgers, served on a five-inch toasted bun with 100% pure American beef. This expansion brings the chain’s distinctive menu closer to more Georgia residents.
As Whataburger grows its footprint in Georgia, burger enthusiasts can look forward to enjoying the chain’s signature items without having to travel out of state. The planned locations will offer Georgians easier access to Whataburger’s fast food offerings, including burgers, shakes, and other menu favorites.
History of Whataburger in Georgia
Whataburger, the beloved Texas-based fast-food chain, has a relatively short history in Georgia. The company was founded in 1950 in Corpus Christi, Texas, by Harmon Dobson.
For decades, Whataburger focused its expansion primarily in Texas and neighboring states. Georgia residents had to travel out of state to experience the chain’s famous burgers and orange-and-white striped restaurants.
In recent years, Whataburger set its sights on expanding into the Southeast, including Georgia. The company announced plans to enter the Georgia market, with a particular focus on the Atlanta metropolitan area.
Whataburger’s first Georgia location opened in 2023, marking a significant milestone for the chain’s expansion in the state. The restaurant was met with enthusiasm from local burger enthusiasts.
Following the success of its initial location, Whataburger revealed ambitious plans for further growth in Georgia. The company aims to open over 50 additional restaurants across the state in the coming years.
As of 2024, Whataburger continues to establish its presence in Georgia, bringing its signature menu items and Texas-style hospitality to new communities throughout the state.
Current Locations in Georgia
Whataburger has established a growing presence in Georgia, with several locations already open and more in development. The fast-food chain is primarily focused on expanding in the Atlanta metropolitan area while also planning to enter other cities across the state.
Whataburger in Atlanta Area
Whataburger’s first Georgia location opened in Kennesaw at 705 Town Park Lane NW. This marked the chain’s entry into the state in 2022. Shortly after, a second restaurant began serving customers in Woodstock at 9766 GA-92.
The Cumberland/Cobb Parkway area welcomed another Whataburger at 2955 Cobb Parkway, Suite 910, in Atlanta. This location offers the brand’s signature burgers and shakes to locals and visitors alike.
Expansion to Other Georgia Cities
Whataburger has announced plans to open additional locations throughout Georgia. The company aims to establish over 50 restaurants across the state in the coming years.
Cities slated for new Whataburger locations include:
- Athens
- Buford
- Covington
- Cumming
- Dawsonville
- Monroe
- Snellville
- Thomasville
These expansions will bring Whataburger’s menu of 100% pure American beef burgers and other fast-food favorites to more Georgia communities. The company’s growth strategy focuses on both urban and suburban areas to reach a wide customer base.
Menu Offerings and Local Favorites
Whataburger’s Georgia locations feature the chain’s classic Texas-style menu, with some regional twists. The signature Whataburger remains a top choice, crafted with 100% pure beef on a toasted five-inch bun.
Popular items include the Honey Butter Chicken Biscuit and the Patty Melt. For breakfast, customers can enjoy taquitos, pancakes, and biscuit sandwiches.
The menu also offers chicken sandwiches, salads, and sides like onion rings and French fries. Whataburger’s famous spicy ketchup and creamy pepper sauce are available as condiments.
Local favorites in Georgia often include:
- Peach Milkshake (seasonal)
- Sweet Tea
- Georgia Peach Pie (limited time offer)
Whataburger’s customization options allow guests to create their ideal burger with various toppings and sauces. The All-Time Favorites menu features popular combinations like the Mushroom Swiss Burger.
The chain also introduces Limited Time Offers throughout the year, giving Georgia customers new flavors to experience. These special items often incorporate regional tastes and ingredients.
Employment and Careers
Whataburger offers diverse job opportunities and career paths for individuals in Georgia. The company provides competitive benefits and focuses on employee development.
Working at Whataburger
Whataburger employees receive health benefits and access to leadership development programs. The company emphasizes creating a positive work environment and fostering team spirit.
Employees can make a difference in their local communities through various initiatives. Whataburger encourages career growth, offering training and advancement opportunities for motivated team members.
Career Opportunities in Georgia
Whataburger has multiple job openings across Georgia. Positions range from entry-level team members to restaurant managers and regional roles.
The company is actively hiring for its locations in the state. Job seekers can find opportunities in cities like Covington and Commerce. Available positions include Restaurant Team Members, Restaurant Managers, and Regional Human Resources Managers.
Whataburger’s Restaurant Career Development Path (RCDP) supports employee advancement. The company conducts regular performance discussions and succession planning to nurture talent.
Whataburger’s Community Engagement
Whataburger places a strong emphasis on community involvement in Georgia. The company actively participates in local initiatives and supports various causes throughout the state.
One of Whataburger’s key community programs is Feeding Student Success. This initiative focuses on addressing food insecurity and supporting education through college resource rooms and scholarships.
The fast-food chain also engages in partnerships with local sports teams and events. Whataburger has sponsored high school football games in Georgia, fostering connections with young athletes and fans.
Whataburger Serves organizes volunteer opportunities for employees. This program allows staff members to contribute their time and skills to meaningful community service projects.
As Whataburger expands in Georgia, the company aims to make a positive economic impact. Plans to open 50 new locations over five years will create jobs and boost local economies.
The restaurant chain’s orange-and-white striped buildings have become recognizable landmarks in Georgia communities. This distinctive branding helps Whataburger establish a strong local presence.
Through these various initiatives, Whataburger demonstrates its commitment to being an active and supportive member of Georgia’s communities.
Customer Engagement and Loyalty Programs
Whataburger has implemented several strategies to foster customer engagement and loyalty in Georgia. The fast-food chain offers a rewards program through its mobile app, allowing customers to earn points on purchases.
These points can be redeemed for free menu items, creating an incentive for repeat visits. The app also provides real-time order updates, enhancing convenience for customers.
Exclusive deals and promotions are available through the app, giving users access to special offers not available elsewhere. This personalized approach helps Whataburger build stronger connections with its Georgia patrons.
The loyalty program has recently transitioned to a points-based system, offering more flexibility and value to customers. This update demonstrates Whataburger’s commitment to adapting its offerings based on customer feedback.
Digital platforms play a key role in Whataburger’s engagement strategy. The company leverages these tools to maintain ongoing communication with customers and gather valuable insights.
In-store experiences are also part of Whataburger’s loyalty-building efforts. The company focuses on creating a welcoming atmosphere that encourages customers to return.
By combining digital innovation with traditional hospitality, Whataburger aims to create a loyal customer base as it expands its presence in Georgia.
Technological Integration
Whataburger has embraced digital solutions to enhance customer experience and streamline operations in Georgia. These innovations focus on convenient ordering options and leveraging mobile technology.
Online Ordering Systems
Whataburger introduced online ordering through its website and mobile app in 2019. This system allows customers to place orders for pickup or delivery, reducing wait times and improving efficiency. The platform integrates seamlessly with in-store operations, ensuring accurate and timely order fulfillment.
Customers can customize their meals, save favorite orders, and schedule pickup times. The system also supports group ordering, making it easier for families or offices to place large orders.
Whataburger Mobile App and Geolocation
The Whataburger mobile app offers a range of features beyond ordering. It utilizes geolocation technology to help users find nearby restaurants, check operating hours, and view menu availability.
The app’s rewards program allows customers to earn points on purchases, which can be redeemed for free menu items. Geolocation enables personalized offers based on a user’s location and preferences.
Push notifications keep customers informed about new menu items, promotions, and store openings in their area. The app also provides nutritional information and allergen details for menu items.
The Future of Whataburger in Georgia
Whataburger’s expansion plans in Georgia are ambitious. The Texas-based chain aims to establish a strong presence in the Peach State over the next few years.
According to recent reports, Whataburger intends to open approximately 50 new locations across Georgia. This significant growth will bring the beloved burger chain to more communities throughout the state.
The company has already made progress on this goal. Several Whataburger restaurants have opened in the Atlanta metro area, with more in development. Cities like Covington have also welcomed new locations.
Whataburger’s expansion strategy includes:
- Partnering with local franchisees
- Targeting high-traffic areas
- Introducing their full menu of made-to-order meals
The chain’s growth in Georgia is part of a larger regional expansion. Whataburger plans to open around 80 new stores across Georgia and Alabama combined within a five-year timeframe.
This expansion will create new job opportunities for Georgians. Each restaurant typically employs a mix of full-time and part-time staff members.
As Whataburger continues to grow in Georgia, residents can expect to see the distinctive orange-and-white striped buildings popping up in more locations. The chain’s arrival in new communities will likely be met with enthusiasm from fans of their burgers, chicken sandwiches, and signature Fancy Ketchup.