Whataburger, the beloved Texas-based fast food chain, has made its way to Colorado. The company has been expanding its presence in the Centennial State, bringing its signature burgers and shakes to new locations.
Whataburger currently has plans for eight locations across Colorado, with restaurants already open in Colorado Springs and more on the way. The chain is set to break ground on its newest Southern Colorado location in Pueblo, marking its furthest expansion from the Fort Collins area within the state.
Colorado residents can now enjoy Whataburger’s famous made-to-order burgers, served on large, toasted five-inch buns. The menu features 100% pure American beef patties, along with a variety of breakfast options and other fast food favorites. As Whataburger continues to grow in Colorado, burger enthusiasts have more opportunities to experience the Texas chain’s unique flavors and hospitality.
History of Whataburger in Colorado
Whataburger first entered the Colorado market in the 1970s. The Texas-based chain operated multiple locations throughout the state during this decade.
These Colorado restaurants were managed by a subsidiary called “Whataburger of Colorado Inc.” This arrangement was similar to how Whataburger operated in California at the time.
The Colorado locations featured a distinctive building design that was characteristic of Whataburger’s expansion efforts in Western states. This architectural style set them apart from the chain’s Texas restaurants.
Whataburger’s presence in Colorado was relatively short-lived. By the end of the 1970s, the company had withdrawn from the state.
In 2022, Whataburger made a return to Colorado after decades of absence. The chain opened its first new location in Colorado Springs that year.
This reentry into Colorado was part of Whataburger’s broader expansion plans. The company has been steadily increasing its footprint beyond its core Texas market in recent years.
Whataburger Location Expansion
Whataburger is rapidly expanding its presence in Colorado, focusing on multiple new locations in the Colorado Springs area. The Texas-based burger chain is partnering with franchise group BurgerWorks Colorado, LLC to bring its popular menu to more hungry Coloradans.
Opening in Colorado Springs
Whataburger made its return to Colorado in 2022, with plans to open several restaurants in Colorado Springs. The company has selected sites for four new locations in the area. These include restaurants on Constitution Ave and Dublin Blvd.
A new Whataburger opened in Monument, Colorado at 17889 Fat Tire Dr. This location marks another step in the chain’s Colorado expansion strategy.
Newest Locations
In addition to the Monument restaurant, Whataburger is planning more openings in Colorado Springs. The company is targeting sites on Fillmore Street and in the Montebello Square area.
Whataburger has also established a training center in Colorado to support its growth in the state. This facility will help ensure consistent quality and service across new locations.
While specific opening dates for some locations are yet to be announced, Whataburger’s expansion in Colorado is moving forward steadily. The chain aims to satisfy increasing demand from Colorado residents eager to try its signature burgers and hospitality.
Menu Highlights
Whataburger’s Colorado locations offer a diverse menu featuring custom-made burgers, flavorful chicken options, and hearty breakfast items. The restaurant prides itself on using fresh ingredients and made-to-order preparation.
Made-To-Order Burgers
Whataburger’s signature burgers are the stars of the menu. Each patty is made from 100% pure American beef, cooked to order, and served on a toasted five-inch bun. The #2 Double Meat burger is a popular choice, featuring two beef patties, fresh lettuce, juicy tomatoes, pickles, diced onions, and tangy mustard.
Customers can customize their burgers with various toppings and condiments. Cheese lovers might opt for the Monterey Melt, while those seeking a spicy kick can try the Jalapeno & Cheese Whataburger.
The menu also includes specialty burgers that rotate seasonally, giving patrons new flavors to explore throughout the year.
Chicken Sandwiches Selection
Whataburger’s chicken sandwich offerings provide tasty alternatives to their beef counterparts. The Whatachick’n Sandwich features a breaded chicken fillet topped with fresh lettuce, tomatoes, and mayo on a toasted bun.
For those seeking a zestier option, the Spicy Chicken Sandwich adds a kick of heat to the classic recipe. Grilled chicken sandwiches are available for health-conscious diners.
The Honey BBQ Chicken Strip Sandwich combines crispy chicken strips with sweet and tangy honey BBQ sauce, creating a unique flavor profile that sets it apart from traditional chicken sandwiches.
Breakfast Offerings
Whataburger serves breakfast from 11 p.m. to 11 a.m., catering to early risers and night owls alike. The Breakfast on a Bun sandwich, featuring a fresh egg, choice of meat, and cheese on a toasted bun, is a popular morning staple.
For heartier appetites, the Breakfast Platter includes scrambled eggs, a choice of meat, hash brown sticks, and a biscuit. Pancakes are also available, served with butter and syrup.
The Honey Butter Chicken Biscuit, a fan favorite, combines a crispy chicken strip with sweet honey butter on a fresh-baked biscuit. This unique offering has become a breakfast sensation among Whataburger patrons.
Unique Dining Experiences
Whataburger offers distinctive dining options in Colorado. The restaurant chain provides convenient services and flexible hours to cater to various customer needs.
Open 24 Hours
Many Whataburger locations in Colorado operate around the clock. This 24-hour service allows customers to satisfy their cravings at any time. Late-night workers, early risers, and those with unconventional schedules can enjoy fresh meals whenever they desire.
The all-night availability ensures hot, made-to-order food is always accessible. Customers can rely on Whataburger for breakfast, lunch, dinner, or late-night snacks.
Curbside Delivery
Whataburger embraces modern convenience with curbside delivery. Customers can place orders through the mobile app or website. Upon arrival, they park in designated spots and notify staff.
Employees bring the food directly to the vehicle, eliminating the need to enter the restaurant. This service is ideal for those with mobility issues, families with sleeping children, or anyone seeking a quick, contactless experience.
Curbside delivery maintains food quality and temperature while providing a seamless ordering process.
Holiday Hours
Whataburger adjusts its operating hours during holidays to accommodate customers and staff. Most locations remain open on major holidays, though hours may be reduced.
On Christmas Eve and New Year’s Eve, many restaurants close early. Christmas Day typically sees limited hours or closure at some locations. Independence Day and Thanksgiving often have modified schedules.
It’s advisable to check with specific Colorado Whataburger locations for their holiday hours. This ensures customers can plan their visits accordingly and avoid disappointment.
Employment Opportunities
Whataburger offers diverse career paths and competitive benefits for employees in Colorado. The company values developing talent and providing rewarding work experiences.
Career Pathways
Whataburger provides various career opportunities in Colorado. Entry-level positions include Team Members who handle food preparation and customer service. Team Leaders supervise daily operations and staff.
Manager roles oversee restaurant performance and team development. The company emphasizes internal promotion, allowing employees to advance their careers over time.
Whataburger also offers corporate positions in areas like marketing, finance, and human resources for those seeking non-restaurant roles. Leadership development programs help employees grow their skills and take on greater responsibilities.
Employee Benefits
Whataburger provides a comprehensive benefits package to eligible employees. Health insurance options cover medical, dental, and vision care. The company offers paid time off and holiday pay to promote work-life balance.
Retirement savings plans help employees prepare for the future. Tuition reimbursement programs support continuing education. Employees enjoy meal discounts and free uniforms.
Performance bonuses reward top contributors. Flexible scheduling accommodates personal needs when possible. Career advancement opportunities allow motivated staff to grow within the company.
Customer Loyalty Programs
Whataburger launched a revamped rewards program to enhance customer engagement and boost loyalty. The new system allows patrons to earn points on their purchases, which can be redeemed for menu items.
Members of the program receive exclusive perks and special offers. These may include early access to limited-time products or birthday rewards. The loyalty program aims to create a sense of community among Whataburger enthusiasts.
Through the MyWhataburger app, customers can easily track their points and available rewards. This digital integration streamlines the process for both the company and its patrons.
Key features of the Whataburger rewards program include:
- Point accumulation on purchases
- Redemption options for free menu items
- Exclusive member-only promotions
- Birthday rewards
- Digital tracking via mobile app
The program’s structure encourages repeat visits and increased spending. It also provides Whataburger with valuable customer data to tailor marketing efforts and menu offerings.
As Whataburger expands into new markets like Colorado, the loyalty program serves as a tool to build a dedicated customer base. It helps establish brand familiarity and encourages locals to become regular patrons.
Community Engagement
Whataburger has made community involvement a key part of its expansion into Colorado. The restaurant chain focuses on creating meaningful connections in the areas it serves.
Whataburger’s signature community program is called Feeding Student Success. This initiative addresses food insecurity and education through various efforts:
- College resource rooms
- Scholarships
- Other charitable giving
In Colorado Springs, Whataburger has pledged to continue its tradition of community engagement. The company aims to blend its bold flavors and hospitality with positive local impact.
As Whataburger expands to new locations in Colorado, it plans to maintain this commitment to community involvement. The restaurant seeks to become a valued part of each neighborhood it enters.
By focusing on education and food security, Whataburger strives to make a tangible difference in Colorado communities. This approach aligns with the company’s broader philosophy of being more than just a restaurant chain.