Whataburger has made its mark in Fayetteville, Georgia, bringing its iconic Texas-style burgers to eager locals. The fast-food chain opened its doors at 1307 Highway 85 North, near Fayette Pavilion, on April 16, 2024. This new location offers Fayetteville residents the chance to enjoy Whataburger’s famous made-to-order burgers and other menu items without leaving town.
The restaurant’s arrival was highly anticipated, with construction beginning in late 2023. Whataburger’s expansion into Fayetteville is part of a broader growth strategy in the metro Atlanta area. The company chose this location carefully, situating the restaurant along a busy corridor to maximize visibility and accessibility for local customers.
Visitors to the Fayetteville Whataburger can expect the chain’s signature offerings, including 100% pure American beef burgers served on large, toasted five-inch buns. The menu also features a variety of other items to cater to different tastes and preferences. For those interested in earning rewards, Whataburger offers a loyalty program where customers can accumulate points for free food.
History of Whataburger
Whataburger’s journey from a single restaurant to a beloved regional chain spans over seven decades. The company’s expansion into Georgia marks a significant milestone in its growth beyond its Texas roots.
Establishment in 1950
Harmon Dobson and Paul Burton founded Whataburger on August 8, 1950, in Corpus Christi, Texas. Their first restaurant, Whataburger #1, aimed to serve a burger so big that customers would exclaim “What a burger!” upon seeing it.
The concept quickly gained popularity. By 1953, Whataburger had its first franchisee, Joe Andrews Sr., who opened Whataburger #5 in Alice, Texas.
Dobson’s vision for quality and customer satisfaction drove the company’s early success. The distinctive orange-and-white striped buildings became a recognizable symbol of the brand.
Expansion to Georgia
Whataburger’s expansion into Georgia represents a new chapter in the company’s history. While traditionally associated with Texas and other Southern states, Whataburger has steadily moved eastward.
The chain’s entry into the Georgia market brings its unique flavors to cities like Athens and areas around Atlanta. This expansion reflects Whataburger’s strategy to grow beyond its core markets.
In Fayetteville, GA, Whataburger has established a presence at 1307 Hwy 85 North. This location serves as a gateway for the brand to connect with the local community and introduce Georgia residents to its menu offerings.
Whataburger’s expansion efforts focus on maintaining its core values and quality standards while adapting to new markets. The company aims to become an integral part of the communities it serves in Georgia, just as it has in its home state of Texas.
Whataburger’s Menu Offerings
Whataburger in Fayetteville, GA offers a diverse menu featuring signature burgers, hearty breakfast items, chicken and salad options, and a variety of sides and sandwiches. The restaurant caters to different tastes and meal preferences throughout the day.
Signature Burgers
Whataburger’s claim to fame is its lineup of flavorful burgers. The Whataburger, their flagship item, features a 100% pure beef patty on a large, toasted five-inch bun. Customers can customize their burgers with various toppings and condiments.
Other popular options include:
- Jalapeno & Cheese Whataburger
- Patty Melt
- Mushroom Swiss Burger
- Bacon & Cheese Whataburger
Each burger is made to order, ensuring freshness and quality. The restaurant also offers limited-time specialty burgers that rotate seasonally.
Breakfast Options
Whataburger serves breakfast from 11 p.m. to 11 a.m., catering to early risers and night owls alike. The breakfast menu includes:
- Breakfast on a Bun: Egg, cheese, and choice of bacon or sausage
- Pancake Platter
- Biscuit Sandwich
- Taquitos with Cheese
- Breakfast Platter with scrambled eggs, bacon or sausage, and a biscuit
For those seeking a heartier start to their day, the Breakfast Burger combines a beef patty with egg, cheese, and hash browns.
Chicken and Salads
Whataburger’s menu extends beyond beef, offering several chicken options and salads for lighter fare. Chicken selections include:
- Whatachick’n Sandwich
- Grilled Chicken Sandwich
- Chicken Fajita Taco
Salad options provide fresh, crisp alternatives:
- Apple & Cranberry Salad
- Garden Salad
- Chicken Fajita Salad
These salads can be customized with grilled or crispy chicken. Low-fat dressing options are available for health-conscious diners.
Sides and Sandwiches
Complementing the main dishes, Whataburger offers a range of sides and additional sandwiches:
Sides:
- French Fries
- Onion Rings
- Apple Slices
- Side Salad
Sandwiches:
- Grilled Cheese
- Whatacatch (Fish Sandwich)
The restaurant also serves shakes in flavors like vanilla, chocolate, and strawberry. For a unique treat, customers can try the Whatachick’n Strips, available as a meal or a la carte.
Dining Experience
Whataburger in Fayetteville, GA offers a fast food experience with some unique features. The restaurant caters to various customer needs with its welcoming atmosphere and round-the-clock service.
Family-Friendly Environment
Whataburger provides a comfortable setting for families to enjoy their meals together. The restaurant’s spacious dining area accommodates groups of different sizes.
Tables and booths are arranged to allow easy movement and conversation. The decor features warm colors and well-lit spaces, creating a pleasant ambiance for diners.
Children are welcome, with high chairs and booster seats available upon request. The menu includes options suitable for young palates, such as kid-sized portions of popular items.
Staff members are trained to be patient and attentive to families’ needs, ensuring a positive experience for guests of all ages.
24-Hour Service
Whataburger in Fayetteville stands out by offering 24-hour service, seven days a week. This round-the-clock availability caters to diverse customer schedules and late-night cravings.
Early risers can start their day with breakfast items, while night owls can satisfy their hunger at any hour. The consistent menu ensures customers can enjoy their favorite meals regardless of the time.
The restaurant maintains full service during off-peak hours, with staff ready to take orders and prepare food to the same standards as during busier periods.
This 24/7 operation makes Whataburger a reliable option for shift workers, travelers, and anyone seeking a quick meal outside of traditional dining hours.
Nutrition and Dietary Information
Whataburger offers a range of menu items with varying nutritional profiles. Customers can make informed choices based on calorie content and dietary preferences.
Calorie Conscious Choices
Whataburger’s menu includes options for calorie-conscious diners. The original Whataburger contains 590 calories, about 30% of a 2000-calorie daily diet. For lower calorie options, customers can choose salads or grilled chicken sandwiches.
Whataburger provides detailed nutritional information for all menu items. This allows customers to track their calorie intake easily. Burgers can be customized by removing high-calorie toppings or opting for a junior size to reduce calorie content.
The restaurant chain also offers sides like apple slices as alternatives to fries for those watching their calorie intake.
Vegetarian Options
Whataburger’s menu primarily features meat-based items, but vegetarian choices are available. The Garden Salad can be ordered without chicken for a meat-free option. Vegetarians can also customize sandwiches by removing meat patties and adding extra vegetables.
Side items like fries, onion rings, and apple slices are suitable for vegetarians. However, it’s important to note that these items may be prepared in shared cooking areas with meat products.
Whataburger’s website provides detailed ingredient information, allowing vegetarians to make informed choices about their meals.
Convenience Services
Whataburger in Fayetteville, GA offers convenient options for customers to get their favorite meals quickly and easily. These services cater to those looking for efficient ways to enjoy Whataburger’s offerings.
Curbside Delivery
Whataburger’s curbside delivery service allows customers to receive their orders without leaving their vehicles. Patrons can place an order through the Whataburger app or website and select the curbside pickup option. Upon arrival, customers park in designated spots and notify the restaurant. A staff member then brings the food directly to the car.
This service is particularly useful for those with mobility issues or families with young children. It also provides a convenient option during inclement weather.
Online Ordering
Whataburger’s online ordering system streamlines the food acquisition process. Customers can access the full menu through the Whataburger website or mobile app. The interface allows for easy customization of orders, including special requests or modifications to menu items.
Users can schedule pickup times in advance, reducing wait times at the restaurant. The system also stores previous orders, making it simple to reorder favorite meals. Payment can be completed securely online, further expediting the process when collecting the order.
This service is ideal for busy individuals or those who prefer to plan their meals ahead of time.
Whataburger Locations in Georgia
Whataburger has established a presence in Georgia, with its first location in Fayetteville. The company’s expansion plans include additional restaurants across the state.
Fayetteville Location
Whataburger’s Fayetteville restaurant is located at 1307 Hwy 85 North, Georgia 30214. This location marks the brand’s entry into the Georgia market.
The restaurant offers the full Whataburger menu, featuring their signature 100% pure American beef burgers served on a toasted five-inch bun. Customers can enjoy the classic Whataburger experience at this location.
Contact information for the Fayetteville Whataburger includes the phone number (678) 884-1578. The restaurant provides both dine-in and drive-thru options for customers.
Expansion Beyond Fayetteville
While Fayetteville currently hosts the only Whataburger in Georgia, the company has plans for growth in the state. Whataburger’s expansion strategy typically involves careful market analysis and strategic location selection.
Cities like Stockbridge and Atlanta may be potential targets for future Whataburger restaurants. The company’s growth in Georgia aligns with its broader expansion efforts beyond its Texas roots.
As of 2024, specific details about new Georgia locations have not been publicly announced. Whataburger fans in other parts of the state eagerly await news of additional restaurant openings.
Comparison to Other Local Restaurants
Whataburger’s entry into the Georgia market puts it in competition with established fast-food chains and local favorites. In Fayetteville, it competes directly with other burger joints and regional chains like Zaxby’s.
Whataburger differentiates itself through its made-to-order burgers and customizable menu options. The chain’s Texas heritage and unique flavor profiles set it apart from other fast-food offerings in the area.
Local consumers now have the opportunity to compare Whataburger’s taste and service to familiar Georgia-based chains. This competition may lead to improved offerings across the fast-food landscape in Fayetteville and potentially other Georgia cities as Whataburger expands.
Engagement with the Community
Whataburger’s Fayetteville location actively participates in local initiatives and supports community causes. The restaurant focuses on building strong connections with residents and organizations in the area.
Local Charitable Activities
Whataburger Fayetteville contributes to food insecurity relief efforts in the community. The restaurant partners with local food banks to provide meals for those in need. They also support education initiatives through their Feeding Student Success program.
This program establishes college resource rooms and offers scholarships to students. Whataburger employees regularly volunteer at local schools, assisting with tutoring and mentoring programs.
The restaurant also organizes food drives during holidays, encouraging customers to donate non-perishable items. These donations directly benefit local families facing food insecurity.
Sponsorships and Events
Whataburger Fayetteville sponsors various community events throughout the year. They support local sports teams by providing meals and equipment. The restaurant participates in Fayetteville’s annual festivals, often setting up booths to serve food and engage with attendees.
They host “Spirit Nights” where a portion of sales goes to local schools or non-profit organizations. Whataburger also sponsors charity runs and walkathons in Fayetteville, providing refreshments for participants.
The restaurant’s management team actively participates in Chamber of Commerce events. This involvement helps strengthen ties with other local businesses and community leaders.
Customer Loyalty Programs
Whataburger offers a rewards program to enhance customer loyalty and provide added value. The program allows customers to earn points on purchases and unlock exclusive benefits.
Rewards and Benefits
The MyWhataburger rewards program lets customers earn points on every purchase. Members can redeem these points for free menu items or merchandise. The program provides special offers and early access to new products for loyal customers.
Whataburger’s mobile app makes it easy to track rewards and place orders. Members can earn bonus points through the app on certain days or promotions. The tiered system rewards frequent customers with increasing perks at higher levels.
Some key benefits include:
- Free food items after reaching point thresholds
- Birthday rewards
- Exclusive coupons and discounts
- Early access to limited-time offerings
The rewards program helps Whataburger build customer relationships and drive repeat visits. It provides data to personalize marketing and improve the customer experience.
Employment Opportunities
Whataburger in Fayetteville, GA offers diverse job opportunities for those seeking careers in the fast food industry. The company provides flexible scheduling, competitive benefits, and chances for professional growth.
Career Paths at Whataburger
Whataburger presents various career paths for individuals at different experience levels. Entry-level positions include restaurant team members who handle food preparation, customer service, and maintaining cleanliness. Shift leaders oversee daily operations and guide team members.
Management roles encompass restaurant managers and unit leaders. These positions involve supervising staff, ensuring food quality, and managing finances. For those interested in corporate careers, opportunities exist in areas like marketing, human resources, and supply chain management.
Career advancement is encouraged, with many managers starting as team members and progressing through the ranks.
Employee Training Programs
Whataburger invests in comprehensive training programs to equip employees with necessary skills. New hires undergo orientation covering food safety, customer service, and company policies. Ongoing training ensures staff stay updated on menu changes and operational procedures.
Leadership development programs prepare promising employees for management roles. These include workshops on team leadership, conflict resolution, and business management. E-learning modules allow employees to enhance their skills at their own pace.
The company also offers mentorship opportunities, pairing experienced staff with newer employees to foster growth and knowledge transfer.
Consumer Reviews and Feedback
Whataburger in Fayetteville, GA has received mixed reviews from customers. Many patrons appreciate the restaurant’s quick service and friendly staff.
The burgers are often praised for their size and taste. Customers frequently mention enjoying the customizable menu options.
Some reviewers note inconsistencies in food quality and preparation. A few customers have reported longer wait times during peak hours.
The restaurant’s cleanliness receives positive remarks from several visitors. The drive-thru service is generally viewed as efficient.
Specific menu items like the Honey Butter Chicken Biscuit and Patty Melt are frequently mentioned as favorites. Some customers express disappointment with the pricing of certain items.
The location’s convenience is a plus for many local residents. Several reviewers commend the late-night hours, appreciating the 24/7 service.
Staff knowledge can vary, according to some customer feedback. Positive interactions with managers have been highlighted in a few reviews.
Overall, the Fayetteville Whataburger maintains a moderate rating across various review platforms. Customer experiences tend to be largely positive, with some room for improvement noted.