Whataburger, the beloved Texas-based burger chain, is making its way closer to Denver. After establishing a presence in Colorado Springs, the company is expanding northward with new locations planned for the Denver metro area.
The closest Whataburger to Denver will open on April 23, 2024, at 17889 Fat Tire Drive in Monument, Colorado. This expansion marks a significant step for Whataburger’s growth in the state, bringing its signature burgers and shakes closer to the Mile High City.
Whataburger’s return to Colorado has been highly anticipated by fans of the chain. The company previously operated locations in the state until the 1970s. Now, with multiple new restaurants planned, Colorado residents will once again have easier access to Whataburger’s menu of 100% pure American beef burgers served on toasted five-inch buns.
History of Whataburger
Whataburger’s story began in 1950 when Harmon Dobson and Paul Burton opened the first restaurant in Corpus Christi, Texas. Their vision was to create a burger so big it required two hands to hold.
The Texas-based chain quickly gained popularity for its made-to-order burgers and friendly service. By the 1960s, Whataburger had expanded beyond Texas, opening locations in neighboring states.
Throughout the 1970s, Whataburger operated restaurants in Colorado under a subsidiary called “Whataburger of Colorado Inc.” These locations featured a unique building design specific to the area.
In 2001, Whataburger celebrated its 500th restaurant opening. The company continued to grow, introducing new menu items and expanding its reach across the southern United States.
Whataburger’s commitment to quality and customer satisfaction helped build a loyal following. In 2013, their Facebook page reached 1 million fans, demonstrating the brand’s strong connection with customers.
The same year, Whataburger made its popular condiments available for purchase in H-E-B stores and online, allowing fans to enjoy their favorite flavors at home.
In 2019, the Dobson family sold their majority stake to BDT & MSD Partners, marking a new chapter in the company’s history. Today, Whataburger remains a beloved restaurant chain, known for its distinctive orange-and-white striped buildings and signature burgers.
Expansion to Denver
Whataburger’s Colorado presence continues to grow, with plans to expand closer to Denver. The Texas-based burger chain has already established several locations in Colorado Springs since entering the state.
In 2024, Whataburger is set to open a new restaurant in Monument at 17889 Fat Tire Dr. This location will be the closest to Denver yet, marking a significant step in the company’s northward expansion.
While Denver itself doesn’t have a Whataburger restaurant, the chain’s move to Monument brings it closer to the metropolitan area. This gradual approach allows Whataburger to build brand recognition and anticipation among Denver residents.
The expansion strategy reflects Whataburger’s commitment to careful market entry. By establishing a strong foothold in Colorado Springs first, the company can refine its operations before venturing into more competitive urban markets like Denver.
As Whataburger inches closer to Denver, community gatherings and events in the area may soon have a new dining option. The chain’s arrival could potentially impact the local fast-food landscape and provide more choices for burger enthusiasts in the region.
Store Locations in Denver
Whataburger has expanded its presence in Colorado, with multiple locations in Colorado Springs and a new store in Monument. These establishments bring the iconic Texas-based fast food chain closer to Denver residents craving their signature burgers and shakes.
Colorado Springs
Whataburger operates six locations in Colorado Springs. These restaurants offer the full Whataburger menu, featuring their famous 100% pure beef burgers on toasted five-inch buns. Colorado Springs residents can find Whataburger outlets scattered throughout the city, providing convenient access to their favorite fast food items.
The Colorado Springs locations have become popular spots for locals and visitors alike. Each restaurant maintains the brand’s commitment to quality and customer service.
Monument
Whataburger’s newest Colorado location opened on April 23, 2024, in Monument. This store, situated at 17889 Fat Tire Drive, marks a significant milestone as it’s the chain’s first venture outside of Colorado Springs in the state.
The Monument location is currently the closest Whataburger to Denver. It serves as a convenient stop for Denver residents traveling south or those willing to make the drive for a taste of Whataburger’s offerings.
This expansion demonstrates Whataburger’s growing presence in Colorado and its gradual move towards the Denver metropolitan area.
Menu and Dining Experience
Whataburger’s Denver location offers a diverse menu and multiple dining options to suit customer preferences. Guests can enjoy made-to-order burgers, breakfast items, and regional specialties in a clean, welcoming environment.
Dine-In and Outdoor Dining
The Whataburger restaurant in Denver features a clean dining area for customers who prefer to eat on-site. Tables and chairs provide comfortable seating for individuals, families, and groups.
The location also boasts an outdoor dining space with fun chairs, allowing guests to enjoy their meals in the fresh air. This area adds a pleasant ambiance, especially during nice weather.
Both indoor and outdoor spaces are regularly maintained to ensure a positive dining experience for all customers.
Drive-Thru Service
For those on the go, Whataburger Denver offers a convenient drive-thru service. Customers can order and receive their meals without leaving their vehicles.
The drive-thru menu displays popular items and current promotions. Staff members are trained to provide quick and accurate service, aiming to keep wait times short even during peak hours.
Payment options include cash and credit cards. The drive-thru lane is designed for efficient traffic flow to minimize congestion.
Breakfast Offerings
Whataburger serves breakfast daily from 11 PM to 11 AM, catering to early risers and night owls alike. The breakfast menu features a variety of options to start the day.
Popular items include:
- Honey Butter Chicken Biscuit
- Breakfast on a Bun
- Taquitos with cheese
- Pancakes
All breakfast sandwiches are customizable with additional toppings. Coffee, orange juice, and other beverages complement the morning meal selections.
Breakfast platters are also available for those seeking a heartier option. The extended breakfast hours make Whataburger a convenient choice for shift workers and late-night diners.
Operating Hours
Whataburger’s newest Colorado location in Monument will offer extended hours compared to its other stores in the state. This restaurant will be open for dine-in from 6 a.m. to 10 p.m. Sunday through Thursday.
On Fridays and Saturdays, the Monument Whataburger will provide 24-hour service for dine-in customers. The drive-thru will operate 24/7 every day of the week.
Most Whataburger locations across the country follow a 24-hour schedule. During standard business hours (11 a.m. to 11 p.m.), these restaurants serve their full menu.
From 11 p.m. to 11 a.m., Whataburger typically offers a breakfast menu alongside select regular items. This allows customers to satisfy late-night cravings or grab an early morning meal.
The extended hours at the Monument location bring increased convenience to Colorado customers. Residents and travelers alike can now enjoy Whataburger’s offerings around the clock via the drive-thru.
Community Engagement
Whataburger recognizes the importance of building strong connections in the communities it serves. The Texas-based chain has made community involvement a key part of its expansion into Colorado, including Denver.
At the heart of Whataburger’s community efforts is their signature program called Feeding Student Success. This initiative focuses on addressing food insecurity and education needs in local areas.
Whataburger supports college resource rooms and provides scholarships as part of this program. These efforts aim to make a meaningful impact on students’ lives and educational opportunities.
The company also participates in various community gatherings and events. This allows Whataburger to engage directly with residents and foster positive relationships in new markets like Denver.
Some ways Whataburger gets involved locally include:
- Sponsoring youth sports teams
- Participating in neighborhood clean-up days
- Supporting local food banks
- Hosting fundraisers for schools and non-profits
By actively engaging in community-building activities, Whataburger strives to become a valued part of the Denver area beyond just serving burgers and fries.
Customer Rewards and Ordering
Whataburger offers a rewards program and mobile ordering options to enhance the customer experience. These features provide convenience and benefits for loyal patrons.
Rewards Program
Whataburger’s rewards program allows customers to earn points on their purchases. The program replaced a visit-based system with a points-based model, offering more rewards per dollar spent. Existing customers saw their previous rewards and visits converted to points.
To sweeten the deal, Whataburger added 500 points to all active rewards accounts during the transition. This boost gave members a head start in the new system.
The rewards program is integrated with the Whataburger mobile app. Customers can track their points, redeem rewards, and access exclusive offers through the app.
Mobile Ordering
The Whataburger app revolutionizes the ordering process for customers. It allows users to browse the menu, customize orders, and pay directly from their smartphones.
Key features of mobile ordering include:
- Customization options for menu items
- Ability to save favorite orders
- Skip-the-line service for faster pickup
- Curbside and delivery options
The app streamlines the entire ordering experience. Customers can place orders for pickup or delivery, reducing wait times and increasing convenience.
Mobile ordering also integrates with the rewards program. Users earn points on their purchases made through the app, further incentivizing its use.
Employment Opportunities
Whataburger offers exciting career prospects for individuals seeking rewarding work in the fast food industry. The company provides competitive salaries and comprehensive benefits packages to attract top talent.
Team Member positions are available for those looking to start their careers. These roles involve food preparation, customer service, and maintaining a clean restaurant environment.
Leadership opportunities exist for ambitious employees. Whataburger invests in leadership development programs to help staff climb the corporate ladder.
Benefits may include:
- Health insurance
- Paid time off
- 401(k) retirement plans
- Meal discounts
Whataburger values community involvement and encourages employees to make a positive impact in their local areas. This commitment to social responsibility can be fulfilling for staff members.
The company’s expansion into new markets, including Colorado, creates additional job openings. Positions range from entry-level to management roles, catering to various skill sets and experience levels.
Interested candidates can apply online through Whataburger’s career portal. The application process is straightforward, allowing job seekers to browse open positions and submit their resumes easily.
Additional Services
Whataburger Denver offers more than just burgers and fries. The restaurant chain has expanded its offerings to cater to diverse customer needs and preferences.
Grocery Merchandise
Whataburger’s grocery merchandise line allows fans to enjoy their favorite flavors at home. The chain sells bottled versions of its popular condiments, including Fancy Ketchup, Spicy Ketchup, and Honey Butter. These products are available for purchase in-store at select Whataburger locations.
Customers can also find Whataburger-branded potato chips in flavors like Honey BBQ and Salt & Vinegar. The chain’s signature seasonings, used on their fries and onion rings, are sold in shaker bottles for home use.
For breakfast enthusiasts, Whataburger offers packaged versions of its pancake mix and breakfast sausage. These items enable customers to recreate the Whataburger breakfast experience in their own kitchens.
The grocery merchandise line extends Whataburger’s brand beyond restaurant walls, allowing customers to incorporate their favorite flavors into home-cooked meals.