Whataburger has made its mark in Columbia, South Carolina, bringing its famous burgers to eager residents. The fast-food chain opened its first Columbia location at 202 Bridgeberry Lane, expanding its reach in the Palmetto State. This new restaurant serves up Whataburger’s signature menu items, including their 100% pure American beef burgers on toasted five-inch buns, 24 hours a day, 7 days a week.
The Columbia Whataburger launched with much anticipation, employing 75 local staff members under the leadership of operating partner Ashley Adams. This opening is part of Whataburger’s broader expansion into South Carolina, with additional locations planned in the state.
Whataburger’s arrival in Columbia offers residents a new option for satisfying their burger cravings. The chain’s commitment to quality ingredients and customizable menu has already begun to attract local fast-food enthusiasts, potentially shaking up the city’s quick-service restaurant scene.
Whataburger’s Expansion into Columbia
Whataburger’s arrival in Columbia marks a significant milestone for the Texas-based burger chain. The company’s foray into the Midlands brings new dining options and economic opportunities to the area.
History of Whataburger
Whataburger, founded in 1950 in Corpus Christi, Texas, has grown into a beloved regional fast-food chain. Known for its signature large burgers and orange-and-white striped buildings, the company has steadily expanded beyond its Texas roots.
In recent years, Whataburger set its sights on South Carolina as part of a broader Southeastern U.S. expansion strategy. The chain announced plans to open multiple locations across the state, with Columbia being a key target market.
Impact on the Midlands
Whataburger’s entry into Columbia is set to create a buzz in the local food scene. The first Columbia location at 202 Bridgeberry Lane opened its doors on November 11, 2024, employing 75 people.
This expansion brings new job opportunities to the Midlands, contributing to the local economy. The chain’s arrival has generated excitement among residents eager to try its famous menu items.
Whataburger plans to open additional restaurants in the area, with construction bids sought for new locations. The company’s commitment to the region suggests a long-term investment in Columbia’s community and culinary landscape.
The New 202 Bridgeberry Lane Location
Whataburger’s expansion into Columbia, SC brings a brand new restaurant to 202 Bridgeberry Lane. This fast food chain’s latest addition promises to serve up their signature burgers and more to eager customers in a convenient location.
Store Opening Experience
The Columbia Whataburger at 202 Bridgeberry Lane opened its doors in the fall of 2024. Customers can expect the familiar orange-and-white striped exterior that has become iconic for the Texas-based chain. Inside, the restaurant features modern decor and ample seating for diners.
The menu offers Whataburger’s full range of burgers, chicken sandwiches, and breakfast items. Patrons can customize their orders with various toppings and sauces. The location also provides drive-thru service for those on the go.
Accessibility and Hours
Whataburger’s new Columbia location is designed for easy access. The restaurant sits in a prime spot at 202 Bridgeberry Lane, with ample parking for customers. It’s conveniently situated for both local residents and those passing through the area.
The store operates extended hours to accommodate various schedules. While not confirmed as a 24-hour location, it likely follows Whataburger’s typical pattern of early morning to late night service. This allows early risers to grab breakfast and night owls to satisfy late cravings.
Customers can expect short wait times and efficient service, hallmarks of Whataburger’s operations. The Columbia location aims to maintain the chain’s reputation for quick, quality fast food.
Menu Offerings and Specialties
Whataburger in Columbia offers a diverse menu featuring signature burgers, breakfast items, and chicken sandwiches. The restaurant prides itself on using 100% pure American beef and fresh ingredients.
Signature Burgers
Whataburger’s menu revolves around its iconic burgers. The Double Whataburger stands out as a fan favorite, featuring two 100% beef patties on a large, toasted five-inch bun. Customers can customize their burgers with various toppings and condiments.
The Whataburger Jr. provides a smaller option for those with lighter appetites. For cheese lovers, the Monterey Melt combines two beef patties with melted Monterey Jack and American cheese, grilled peppers, and onions.
Whataburger also offers unique limited-time burgers that rotate seasonally, giving patrons new flavors to explore throughout the year.
Breakfast Options
Whataburger serves breakfast from 11 p.m. to 11 a.m., catering to early risers and night owls alike. The Breakfast on a Bun features a fresh egg, choice of bacon or sausage, and cheese on a toasted bun.
For heartier appetites, the Breakfast Platter includes scrambled eggs, a sausage patty, hash browns, and a biscuit. The Taquito with Cheese wraps scrambled eggs, cheese, and a choice of bacon, sausage, or potato in a soft tortilla.
Pancakes, biscuits and gravy, and cinnamon rolls round out the breakfast menu, providing sweet and savory options for morning meals.
Chicken Sandwiches and Other Items
Whataburger’s chicken offerings include the Whatachick’n Sandwich, featuring a breaded chicken fillet with lettuce, tomatoes, and mayo on a toasted bun. The Grilled Chicken Sandwich provides a lighter alternative.
Side items complement the main dishes. Crispy onion rings and French fries are popular choices. For a healthier option, Whataburger offers a garden salad with mixed greens and fresh vegetables.
The menu also includes fish sandwiches, chicken strips, and a variety of shakes and desserts. Drink options range from soft drinks to coffee and tea, with some locations offering sweet and unsweetened iced tea.
Ordering and Convenience
Whataburger Columbia offers multiple convenient ordering options to suit customer preferences. These include drive-thru service, curbside delivery, mobile app ordering, in-store kiosks, and delivery choices.
Drive Thru Service
Whataburger’s drive-thru service provides a quick and efficient way to grab a meal on the go. Customers can place their orders at the speaker and pick up their food without leaving their vehicles.
The drive-thru menu displays popular items and current promotions. Staff members are trained to process orders swiftly while maintaining accuracy.
Wait times are typically short, especially during off-peak hours. For larger orders, customers may be asked to pull forward to a designated parking spot to keep the line moving.
Curbside Delivery
Curbside pickup allows customers to order ahead and have their food brought directly to their car. This service combines the convenience of takeout with minimal contact.
To use curbside delivery:
- Place an order through the Whataburger app or website
- Select the curbside pickup option
- Park in a designated curbside spot
- Check in via the app or call the store
- A team member will bring the order to the car
This option is ideal for those with mobility issues or families with young children.
Using the Whataburger App
The Whataburger app streamlines the ordering process and offers exclusive benefits. Key features include:
- Customizable orders
- Saved favorites for quick reordering
- Real-time order tracking
- Special offers and promotions
- Rewards program enrollment
App users can accumulate points on purchases to earn free menu items. The app also allows for easy payment options, including mobile wallet integration.
Regular app updates introduce new features and improve user experience. Customer feedback is often incorporated into these updates.
Kiosk Ordering Options
Self-service kiosks in Whataburger Columbia locations offer a touch-screen interface for placing orders. These kiosks reduce wait times and provide a visual menu for easy customization.
Benefits of kiosk ordering:
- Shorter lines at the counter
- Detailed view of menu items and add-ons
- Ability to review order before payment
- Multiple language options
Kiosks accept various payment methods, including credit cards and mobile payments. Staff members are available to assist with any kiosk-related questions or issues.
Delivery Choices
Whataburger partners with third-party delivery services to bring meals directly to customers’ homes or offices. Popular delivery platforms include:
- Uber Eats
- DoorDash
- Grubhub
Delivery options typically cover a wide area around Columbia. Fees and minimum order requirements may vary by platform and distance.
Customers can track their deliveries in real-time through the respective delivery app. Special instructions for drivers can be added during the ordering process.
Whataburger ensures that delivery orders are packaged securely to maintain food quality during transport. Hot and cold items are separated to preserve temperature.
Customer Experience and Atmosphere
Whataburger Columbia offers a mixed dining experience, with varying reports on ambience and service quality. Customer feedback highlights both positive and negative aspects of the restaurant’s atmosphere and staff interactions.
Dining Room Ambience
The dining room at Whataburger Columbia presents a casual fast-food setting. Some customers describe the atmosphere as cozy and welcoming, reminiscent of classic burger joints. The space is designed for quick meals, with simple seating arrangements suitable for individuals and families.
However, cleanliness can be an issue. Several patrons have reported instances of unorganized tables and a general untidiness in the dining area. This has led some to describe the environment as a “total mess” at times.
Temperature control is another point of contention. Multiple reviews mention the dining room being uncomfortably cold, with some describing it as “freezing.” This can detract from the overall dining experience, especially for those planning to eat in.
Customer Service Reviews
Customer service at Whataburger Columbia receives mixed reviews. Some patrons praise the staff for their friendliness and attentiveness, describing their experiences as pleasant and efficient. These positive interactions contribute to a welcoming atmosphere for families and regular customers.
On the flip side, other reviews point to inconsistent service quality. Some customers report long wait times, incorrect orders, and less-than-enthusiastic staff attitudes. These experiences have led to descriptions of the service as mediocre or underwhelming.
The drive-thru service also garners mixed feedback. While some find it quick and convenient, others have encountered delays and communication issues. This variability in service quality impacts the overall customer experience, leading to diverse opinions among patrons.
Community and Family Focus
Whataburger’s expansion into Columbia brings a strong commitment to community engagement and family-oriented values. The fast food chain aims to build meaningful connections in local areas while fostering a sense of belonging among employees and customers alike.
Engagement with Irmo and Lexington
Whataburger actively participates in Irmo and Lexington community events. The company sponsors local sports teams and school programs, providing support for youth activities. Employees volunteer at food banks and community centers, strengthening ties with residents.
Whataburger hosts family-friendly events at its locations, offering a welcoming space for gatherings. The restaurant chain partners with local businesses for cross-promotions, boosting the local economy.
Upstate Integration
As Whataburger expands into South Carolina’s Upstate region, it focuses on integrating into the local culture. The company adapts its menu to include regional flavors and ingredients sourced from local suppliers.
Whataburger collaborates with Upstate colleges and universities for recruitment and internship programs. This partnership creates job opportunities for students and recent graduates.
The fast food chain supports Upstate community initiatives, participating in regional festivals and charity events. This involvement helps Whataburger establish itself as a committed community member.
Boiling Springs Connection
In Boiling Springs, Whataburger emphasizes building strong relationships with local residents. The restaurant hosts “Meet Your Neighbors” events, fostering connections among community members.
Whataburger partners with Boiling Springs schools for fundraising activities and educational programs. These initiatives support local education while increasing brand visibility.
The company actively recruits from the Boiling Springs area, providing employment opportunities for locals. This strategy helps create a sense of ownership and pride among staff and customers.
Greenville Relationship
Whataburger’s presence in Greenville focuses on contributing to the city’s vibrant food scene. The fast food chain participates in local food festivals, showcasing its unique offerings alongside other area restaurants.
The company engages with Greenville’s business community, joining the local chamber of commerce and participating in networking events. This involvement helps Whataburger establish itself as a committed corporate citizen.
Whataburger supports Greenville’s parks and recreation programs, sponsoring community events and outdoor activities. These efforts align with the city’s emphasis on quality of life and family-friendly amenities.