Whataburger, the beloved Texas-based fast-food chain, has expanded its reach to Colorado. The arrival of this iconic burger joint has sparked excitement among Colorado residents eager to taste its famous made-to-order burgers and signature menu items.
Whataburger has opened its first Colorado location in Colorado Springs, with plans for four additional restaurants in the area. This expansion marks a significant milestone for the company, as it brings its unique flavors and dining experience to a new market. Colorado fans of the chain no longer need to travel out of state to satisfy their Whataburger cravings.
The menu at Colorado Whataburger locations features the same high-quality offerings found at other outlets across the country. Customers can enjoy 100% pure American beef burgers served on toasted five-inch buns, along with a variety of breakfast, lunch, and dinner options. The arrival of Whataburger adds to the growing fast-food landscape in Colorado, providing more choices for burger enthusiasts in the state.
History of Whataburger in Colorado
Whataburger’s presence in Colorado dates back to the 1970s. During this period, the company operated several locations throughout the state.
These Colorado restaurants were managed by a subsidiary called “Whataburger of Colorado Inc.” This structure was similar to how Whataburger operated in California at the time.
The Colorado locations featured a distinct building design that set them apart from Whataburger restaurants in other regions.
Whataburger’s initial foray into Colorado was relatively short-lived. The company withdrew from the state by the end of the 1970s.
For decades, Colorado residents were without access to Whataburger’s menu. This changed in 2022 when the company made its return to the Centennial State.
The first new Whataburger in Colorado opened in Colorado Springs in 2022. This marked the end of a nearly 50-year absence from the state.
Fans eagerly anticipated the restaurant’s return. Some even camped out prior to the grand opening to be among the first customers.
The Colorado Springs location became the only Whataburger in Colorado upon its opening. It represented part of the chain’s broader expansion efforts in recent years.
Locations and Expansion
Whataburger’s expansion into Colorado has focused on strategic locations across the state. The Texas-based burger chain is establishing a strong presence in key urban areas and growing communities.
Colorado Springs and Surrounding Areas
Whataburger’s Colorado debut centered on Colorado Springs. The first two restaurants opened in 2023 at 1310 Interquest Parkway and 6140 Dublin Boulevard. These locations marked the brand’s return to the state after a long absence.
The chain plans to open four additional restaurants in the Colorado Springs area. These new sites include:
- Powers Boulevard and Dublin Boulevard
- Garden of the Gods Road and Mark Dabling Boulevard
- South Academy Boulevard and Hancock Expressway
- Constitution Avenue and Marksheffel Road
Whataburger also expanded to nearby Monument, opening a location at 17889 Fat Tire Drive in 2024.
Denver Metropolitan Presence
While Whataburger initially focused on Colorado Springs, the company has set its sights on the Denver metropolitan area. Plans for expansion into Denver are underway, though specific locations have not been announced.
The move into Denver will allow Whataburger to tap into a larger market and compete with other popular burger chains in the area. This expansion is expected to bring more job opportunities and dining options to Denver residents.
New Locations in Pueblo and Montebello
Whataburger’s Colorado growth extends beyond Colorado Springs and Denver. The chain has identified Pueblo as a target for future expansion, recognizing the city’s potential for new restaurant locations.
In addition, Whataburger plans to open a restaurant in Montebello Square Drive. This location will serve the Montebello community and surrounding areas, further expanding the brand’s reach in Colorado.
These new locations in Pueblo and Montebello demonstrate Whataburger’s commitment to serving diverse communities across the state.
Restaurant Features and Services
Whataburger’s Colorado locations offer a range of dining options and services to cater to customers’ preferences and schedules. The restaurants provide both indoor seating and convenient drive-thru service for those on the go.
Dine-In and Drive-Thru Options
Whataburger restaurants in Colorado feature spacious dining rooms for customers who prefer to eat in. These areas are designed to accommodate individuals, families, and groups.
The drive-thru service is available for those seeking a quick meal without leaving their vehicle. This option is particularly convenient during inclement weather or for customers with limited mobility.
Some locations may offer outdoor seating areas, allowing patrons to enjoy their meals in the fresh air when weather permits.
24-Hour Service and Holiday Hours
Select Whataburger locations in Colorado operate 24 hours a day, 7 days a week. This round-the-clock service caters to late-night cravings and early risers alike.
Drive-thru service is often available 24/7, even when the dining room may have limited hours. This ensures customers can always grab their favorite Whataburger meals, regardless of the time.
Holiday hours may vary by location. It’s advisable to check with specific restaurants for their operating hours during major holidays.
Curbside Delivery and Accessibility
Whataburger offers curbside delivery at many Colorado locations. This service allows customers to place orders online or through the mobile app and have their food brought directly to their vehicle.
Restaurants are designed with accessibility in mind. Features may include:
- Wheelchair ramps
- Accessible parking spaces
- Wide doorways and aisles
Whataburger strives to accommodate customers with various needs, ensuring a comfortable dining experience for all patrons.
Menu Highlights
Whataburger’s Colorado locations offer a diverse menu featuring made-to-order burgers, breakfast items, and chicken sandwiches. The restaurant prides itself on using fresh, high-quality ingredients and customizable options.
Signature Made-to-Order Burgers
Whataburger’s cornerstone is its 100% pure American beef patties served on a toasted five-inch bun. The #2 Double Meat burger stands out with two beef patties, fresh lettuce, tomatoes, pickles, diced onions, and tangy mustard.
Customers can customize their burgers with various toppings and condiments. The menu includes options like jalapenos, bacon, and cheese to suit individual tastes. Whataburger’s commitment to freshness is evident in their made-to-order approach, ensuring each burger is prepared when ordered.
Breakfast Offerings
Breakfast at Whataburger is served throughout the day, catering to early risers and late-night diners alike. The menu features hearty options like biscuit sandwiches filled with egg, cheese, and choice of meat.
Pancakes are another popular breakfast item, often served as a platter with additional sides. For those seeking a lighter start, the restaurant offers breakfast taquitos and hash brown sticks.
Chicken Sandwiches and Other Options
Beyond burgers, Whataburger’s menu includes a variety of chicken sandwiches. These range from classic grilled options to spicy breaded varieties, all served on the signature bun.
For sides, customers can choose from fries, onion rings, or a side salad. The restaurant also offers lighter fare such as grilled chicken salads and wraps. Whataburger rounds out its menu with dessert options, including shakes and fruit pies, providing a complete meal experience for lunch or dinner.
Rewards and Customer Loyalty Programs
Whataburger has implemented a revamped rewards program to enhance customer loyalty. The new system operates on a points-based model, offering 10 points for every dollar spent.
This updated program expands the range of menu items available for redemption. Customers can now use their points to obtain a wider variety of Whataburger’s offerings.
The rewards system provides an effective discount rate between 5.8% and 8.3% on purchases. This incentivizes repeat visits and increases customer engagement with the brand.
To participate, customers can join the MyWhataburger program. They have the option to create a new account or link an existing one through platforms like SoLoyal.
The loyalty program allows members to earn and redeem points across Whataburger’s 16-state footprint. This feature benefits customers who travel or live in different regions served by the chain.
Whataburger’s focus on customer rewards aligns with industry trends. Many popular restaurant chains now offer similar programs to foster brand loyalty and encourage frequent visits.
By modernizing its rewards structure, Whataburger aims to maintain its competitive edge. The company continues to adapt while staying true to its roots since its founding in 1950.
Career Opportunities
Whataburger offers exciting career paths for those seeking employment in Colorado. The company provides various positions within its restaurants, from entry-level team members to leadership roles.
Team Member positions are available for individuals looking to start their career in the food service industry. These roles involve customer service, food preparation, and maintaining a clean work environment.
For those with leadership aspirations, Whataburger offers Restaurant Leader positions. These roles come with competitive salaries and benefits packages. The company also provides leadership development programs to help employees climb the career ladder.
Whataburger emphasizes the opportunity to make a difference in local communities through their work. This aspect may appeal to job seekers who value community involvement.
Benefits offered by Whataburger include:
- Health insurance
- Leadership training programs
- Potential for career advancement
The company’s expansion into Colorado presents new job opportunities for residents. As Whataburger continues to grow, more positions may become available across various locations in the state.