Whataburger fans can now show their love for the iconic Texas fast-food chain beyond the restaurant. The beloved burger joint has expanded into the fashion world, offering a range of apparel and accessories for its devoted customers. Whataburger’s official online store, WHATASTORE, features a diverse selection of clothing items including t-shirts, hats, socks, and sweatshirts.
The brand’s merchandise goes beyond basic logo tees, incorporating unique designs that capture Whataburger’s Texan roots and playful spirit. From pajamas to outerwear, the collection caters to various style preferences and weather conditions. Whataburger has also collaborated with established clothing brands to create special edition items, further expanding its fashion offerings.
These clothing options allow Whataburger enthusiasts to wear their favorite brand with pride while adding a touch of fast-food flair to their everyday wardrobe. The apparel line serves as a creative way for the company to strengthen its connection with customers and extend the Whataburger experience beyond the dining table.
Exploring Whataburger Apparel
Whataburger’s iconic orange and white brand extends beyond burgers into a diverse clothing line. The Whatastore offers an array of apparel options for fans to show their love for the Texas-born chain.
T-shirts form the core of Whataburger’s clothing collection. These come in various styles, colors, and designs, featuring the brand’s logo and catchy slogans.
Hats are another popular item, with baseball caps and beanies available for headwear enthusiasts. Many feature embroidered Whataburger logos or Texas-themed designs.
For those seeking comfort, Whataburger offers socks and pajamas. These items often showcase playful burger patterns or the brand’s signature colors.
Outerwear options include hoodies and sweatshirts, perfect for cooler weather. These items typically feature bold Whataburger branding.
The WhataKids® line caters to younger fans, offering smaller sizes of popular designs.
Whataburger’s apparel frequently incorporates Texas themes, reflecting the brand’s Lone Star State origins.
The Whatastore occasionally runs sales, providing opportunities for budget-conscious fans to stock up on their favorite items.
Whataburger’s clothing line allows customers to carry their burger enthusiasm beyond the restaurant, turning fans into walking brand ambassadors.
Signature Collections and Collaborations
Whataburger has partnered with several notable brands to create unique clothing collections that celebrate the iconic fast-food chain’s Texas roots. These collaborations blend Whataburger’s distinctive orange and white color scheme with various clothing styles and accessories.
James Avery Partnership
James Avery Artisan Jewelry teamed up with Whataburger to create a line of sterling silver charms. The collection features miniature Whataburger table tents and french fry boxes, allowing fans to wear their favorite fast-food memories.
These charms quickly became popular among Whataburger enthusiasts, often selling out soon after release. The partnership showcases the brand’s ability to extend beyond food into fashion accessories.
Whataburger and Wrangler Collaboration
In December 2024, Whataburger announced a collaboration with denim company Wrangler. The 24-piece collection, set to launch in spring 2025, combines Whataburger’s iconic branding with Wrangler’s classic denim styles.
The line includes trucker hats, graphic tees, denim shirts, jeans, and women’s cut-off shorts. Standout items feature orange-and-white stripes and Whataburger logos on rear pockets. This partnership brings together two beloved Texas brands, creating a unique fusion of fast-food culture and Western wear.
Exclusive Whataburger by Chubbies®
Whataburger collaborated with Chubbies, a clothing brand known for its shorts and swimwear, to create a limited-edition collection. The line included swim trunks, shirts, and accessories featuring Whataburger’s signature colors and logos.
This partnership appealed to a younger demographic, combining Chubbies’ casual, fun aesthetic with Whataburger’s brand recognition. The collection quickly gained popularity among fans of both brands.
Sportiqe and Whataburger Comfort Wear
Sportiqe, a lifestyle apparel brand, joined forces with Whataburger to produce a line of comfortable, casual wear. The collection included hoodies, sweatpants, and t-shirts designed for lounging and everyday wear.
These pieces incorporated subtle Whataburger branding, allowing fans to show their loyalty in a more understated way. The collaboration emphasized comfort and quality, aligning with both brands’ values.
The Comfy® and Whataburger Collection
Whataburger partnered with The Comfy®, creators of the popular wearable blanket, to produce a limited-edition Whataburger-themed Comfy. This oversized, fleece-lined hoodie featured Whataburger’s colors and logos.
The collaboration combined comfort with brand loyalty, appealing to fans who wanted to stay cozy while showing their love for Whataburger. This unique item quickly became a sought-after collector’s piece.
Other Notable Collaborations
Whataburger has also worked with several other brands to create exclusive merchandise. Collaborations with True Brvnd resulted in custom sneakers featuring Whataburger’s colors and logos.
Vineyard Vines produced a line of preppy, Whataburger-themed ties and accessories. Jon Hart designed custom Whataburger-branded travel bags and accessories. Texas Standard created a collection of Whataburger-inspired polo shirts and button-downs.
These diverse partnerships demonstrate Whataburger’s versatility in the fashion world, appealing to various styles and demographics while maintaining its strong Texas identity.
Specialty Items and Accessories
Whataburger offers a diverse range of specialty merchandise beyond basic apparel. Fans can find unique items to showcase their love for the brand in various aspects of daily life.
Footwear and Headwear
Whataburger’s footwear collection includes comfortable socks adorned with the iconic logo and color scheme. These socks come in various styles, from ankle to crew lengths, perfect for casual wear or as a hidden statement piece.
Hats are a popular item, featuring snapbacks, beanies, and visors. The classic orange and white color combination is prominently displayed, often accompanied by embroidered logos or slogans.
For a bolder statement, Whataburger has collaborated with shoe brands to create limited-edition sneakers. These shoes typically incorporate the restaurant’s colors and branding elements into their design.
Drinkware and Home Essentials
Whataburger’s drinkware collection caters to various preferences. Insulated tumblers, similar to Yeti products, keep beverages at ideal temperatures. Coffee mugs, pint glasses, and water bottles are also available.
For the kitchen, Whataburger offers cutting boards, oven mitts, and aprons. These items feature playful designs and slogans related to the brand’s menu offerings.
Outdoor enthusiasts can find Whataburger-branded coolers, reminiscent of Igloo products, perfect for picnics or tailgating events. These coolers come in different sizes to suit various needs.
Whataburger-Themed Accessories
Whataburger’s accessory line includes practical items with a fun twist. Keychains shaped like menu items or featuring the brand’s logo are popular choices.
Phone cases protect devices while showcasing Whataburger pride. These cases often feature menu-inspired designs or the classic orange and white color scheme.
For beach or pool outings, Whataburger offers branded towels and inflatables. These items combine functionality with brand recognition, making them ideal for summer activities.
Gift Cards and Promotional Items
Whataburger gift cards make excellent presents for fans of the restaurant. These cards come in various denominations and feature unique designs, often tied to seasonal promotions or special events.
During sales events, Whataburger offers promotional bundles that combine multiple items at discounted prices. These bundles might include a mix of apparel, accessories, and home goods.
For collectors, Whataburger occasionally releases limited-edition items. These can include commemorative coins, pins, or special packaging designs that celebrate milestones or collaborations.
Outdoor and Lifestyle Gear
Whataburger’s outdoor and lifestyle offerings blend Texas pride with practical gear for outdoor enthusiasts. From casual apparel to youth-oriented items, the brand extends its reach beyond fast food into everyday life.
Outdoor Table Tents
Whataburger’s outdoor table tents serve as portable brand ambassadors for outdoor events and gatherings. These durable items feature the iconic Whataburger logo and colors, designed to withstand Texas weather. Perfect for picnics, tailgating, or backyard barbecues, the table tents add a touch of fast-food flair to any outdoor setting.
Crafted from weather-resistant materials, these tents provide both functionality and brand visibility. They come in various sizes, accommodating different group sizes and event types. Some models include built-in cup holders or small storage compartments, enhancing their practicality for outdoor use.
Casual Outdoor Apparel
Whataburger’s casual outdoor apparel line caters to fans who want to showcase their love for the brand while enjoying outdoor activities. The collection includes t-shirts, hats, and outerwear designed for comfort and style in various outdoor settings.
Moisture-wicking fabrics and UV protection feature in many items, making them suitable for Texas heat. The apparel often incorporates Whataburger’s signature orange and white colors, along with playful burger-themed graphics. Popular items include:
- Breathable fishing shirts
- Sun-protective hats
- Lightweight, packable jackets
- Performance socks for hiking or everyday wear
Youth-Oriented Gear
Whataburger’s youth-oriented gear aims to appeal to younger fans and families. This line includes smaller sizes of adult favorites and unique items designed specifically for children and teens. The focus is on fun, comfort, and practicality for outdoor play and activities.
Key items in this category include:
- Whataburger-themed backpacks and lunch boxes
- Youth-sized t-shirts with playful burger graphics
- Adjustable caps for growing kids
- Water bottles featuring Whataburger mascots
The youth gear often incorporates bright colors and durable materials to withstand active use. Some items feature educational elements about Texas wildlife or outdoor safety, blending fun with learning.
WhataKids® Collection
Whataburger expands its merchandise offerings with the WhataKids® Collection, catering to its youngest fans. This line features apparel, accessories, and toys designed specifically for children, from infants to toddlers.
Apparel for Toddlers and Babies
The WhataKids® apparel line includes a variety of clothing options for little ones. T-shirts come in multiple designs, such as the Whataburger Junior WhataKids® Tee, featuring playful graphics. For infants, the collection offers bodysuits like the Whataburger Stack Baby Bodysuit.
Bibs and onesies are also part of the lineup, providing practical and cute options for messy mealtimes. The clothing items come in various sizes to fit babies and toddlers of different ages. Whataburger’s iconic orange and white color scheme is prominent throughout the collection.
Toys and Accessories for Kids
Beyond clothing, the WhataKids® Collection includes toys and accessories to entertain young Whataburger enthusiasts. Plush toys resembling Whataburger menu items or mascots are available for children to play with and cuddle.
The collection also features coloring books, allowing kids to engage with the Whataburger brand creatively. Accessories such as hats or small backpacks might be included to complete the Whataburger-themed look for children.
These items were showcased at the 2022 Whataburger Family Convention, highlighting the brand’s commitment to engaging fans of all ages.
Online Shopping Experience
Whataburger’s online store provides a user-friendly platform for fans to purchase branded merchandise. The website offers a range of features to enhance the shopping experience and protect customer privacy.
Navigating the Web Store
The Whataburger web store is designed for easy navigation. Products are organized into clear categories, including apparel, accessories, and home goods. A search function allows customers to quickly find specific items. The store showcases new arrivals and popular products on the homepage.
Sale items are prominently displayed, making it simple for shoppers to find discounts. The site is mobile-responsive, ensuring a smooth experience on smartphones and tablets. Product pages feature detailed descriptions, sizing information, and high-quality images to help customers make informed decisions.
Privacy Policy and Cookie Preferences
Whataburger’s online store prioritizes customer privacy. The privacy policy outlines how personal information is collected, used, and protected. Customers can adjust their cookie preferences to control data collection.
Necessary cookies are used for essential website functions. Analytics partners help improve the site experience. Advertising pixels may be used for targeted promotions. Third-party cookies can be disabled through cookie preferences settings.
The Global Privacy Control option allows users to opt out of data sales. Whataburger respects consent preferences and provides clear options for managing privacy settings.
Order Status, Tracking, and Customer Support
Whataburger offers comprehensive order management features. Customers can create accounts to track orders and view purchase history. Order status updates are provided via email.
Tracking information is available once orders ship. The customer service team assists with inquiries about orders, returns, and exchanges. A FAQ section addresses common questions about shipping, promotions, and new items.
Returns and exchanges are handled through a straightforward process outlined on the website. Customer support is available via email and phone for personalized assistance with any issues or concerns.
Sustainable Practices and Privacy
Whataburger’s clothing line incorporates sustainable practices and prioritizes user privacy. The company balances environmental responsibility with data protection measures to meet customer expectations.
Ethical Sourcing and Production
Whataburger has implemented ethical sourcing practices for its clothing line. The company works with suppliers who adhere to fair labor standards and provide safe working conditions. Materials are selected with sustainability in mind, including recycled fabrics and eco-friendly dyes.
Production processes aim to minimize environmental impact. Water conservation techniques and energy-efficient manufacturing methods are employed. Whataburger regularly reviews its supply chain to ensure compliance with ethical standards.
Packaging for clothing items uses recyclable materials. The company encourages customers to recycle or repurpose packaging when possible.
Data Protection and User Privacy
Whataburger takes user privacy seriously in its online merchandise store. The company’s privacy policy outlines how personal information is collected, used, and protected. Customer data is encrypted during transmission and storage.
Browsing habits and purchase history are used to improve the shopping experience. Users can adjust their privacy preferences and opt out of targeted advertising. The website employs cookies, but customers can modify cookie settings through their browsers.
Analytics tools help Whataburger understand user behavior, but data is anonymized. Social media integration is optional, giving users control over information sharing. The company complies with relevant data protection regulations and regularly updates its privacy practices.
Policies and Customer Care
Whataburger prioritizes customer satisfaction through clear policies and responsive care. The company offers flexible return options and convenient gift card services to enhance the shopping experience.
Returns and Exchanges Policy
Whataburger allows returns and exchanges within 45 days of purchase. This policy applies to most items, though some exclusions may apply. To initiate a return or exchange, customers should contact customer service or visit the website for instructions.
Returned items must be in original condition with tags attached. Refunds are typically issued to the original payment method. For exchanges, Whataburger aims to process requests promptly, subject to item availability.
Some products may be marked as final sale, making them ineligible for returns. The company reserves the right to modify its return policy as needed.
Gift Card Information and Usage
Whataburger gift cards offer a convenient gifting option for fans of the brand. These cards can be purchased online or in select stores. They are redeemable for merchandise on the Whatastore website and at participating Whataburger locations.
Gift cards do not expire and carry no fees. Customers can check their gift card balance online or by contacting customer service. Lost or stolen cards should be reported immediately.
For online purchases, multiple gift cards can be used in a single transaction. Physical gift cards can be reloaded in stores, adding to their convenience and reusability.