Whataburger, the beloved Texas-based fast-food chain, has finally made its way to Atlanta. The first Whataburger restaurant in the Atlanta area opened on November 28, 2022, at 705 Town Park Ln NW in Kennesaw. This marks the beginning of a significant expansion for the brand in Georgia’s capital region.
Burger enthusiasts in Atlanta can now experience Whataburger’s signature offerings, including their 100% pure American beef patties served on large, toasted five-inch buns. The chain is known for its customizable menu and commitment to quality ingredients, setting it apart from other fast-food options in the area.
Whataburger’s plans for growth in Atlanta are ambitious. Through a partnership with franchisee Made to Order Holdings, the company aims to open an additional 10 Atlanta-area restaurants in 2023, with a long-term goal of more than 50 locations. This expansion will bring Whataburger’s distinctive orange-and-white striped buildings and famous burgers to more neighborhoods across the metro area.
History of Whataburger in Georgia
Whataburger’s entry into Georgia marks a significant expansion for the Texas-based fast-food chain. The company’s move into the Atlanta metro area has been met with enthusiasm from local burger enthusiasts.
Expansion to Atlanta
Whataburger made its debut in Georgia with the opening of its first metro Atlanta location in Kennesaw in 2022. This marked the beginning of the chain’s ambitious expansion plans in the state. Shortly after, a second restaurant opened in Woodstock, Georgia.
The company announced plans to establish over 50 Whataburger locations across Georgia in the coming years. This aggressive growth strategy aims to solidify Whataburger’s presence in the Southeastern fast-food market.
Significant Milestones
In 2023, Whataburger continued its expansion with new locations in Cumming and McDonough. The McDonough restaurant, situated at 5895 E Lake Parkway, became a notable addition to the growing list of Georgia Whataburgers.
The chain’s arrival in Georgia has been characterized by strategic site selection and gradual market penetration. Whataburger has focused on suburban areas within the Atlanta metropolitan region for its initial locations.
As part of its growth, Whataburger introduced online ordering through its app and website in 2019. This technology was implemented in Georgia locations, enhancing customer convenience and adapting to modern dining preferences.
Menu Highlights
Whataburger Atlanta offers a diverse range of mouthwatering options. The menu features classic favorites and unique local specialties that cater to various tastes and preferences.
Popular Burgers
The Whataburger is the chain’s signature item, made with 100% pure beef on a large, toasted five-inch bun. It comes with mustard, lettuce, tomatoes, pickles, and diced onions. The Double Meat Whataburger doubles the beef for hearty appetites.
The Jalapeño & Cheese Whataburger adds a spicy kick with jalapeños and melted cheese. For bacon lovers, the Bacon & Cheese Whataburger combines crispy bacon with American cheese.
Whataburger’s Patty Melt features two beef patties with grilled onions and melted cheese on Texas Toast. The Monterey Melt offers a zesty blend of grilled peppers and onions with two types of cheese.
Exclusive Atlanta Offerings
Atlanta Whataburger locations serve some unique menu items. The Peach Cobbler Shake pays homage to Georgia’s famous fruit, blending vanilla ice cream with real peaches and a hint of cinnamon.
The Atlanta Burger is a local specialty topped with pimento cheese, a Southern favorite. It’s served on a brioche bun with crispy fried green tomatoes for an authentic Georgia twist.
Chicken lovers can enjoy the Georgia Peach Chicken Sandwich, featuring a crispy chicken fillet glazed with sweet peach sauce. It’s topped with fresh lettuce and tomato on a toasted bun.
For breakfast, the Atlanta location offers a Pecan Waffle platter, combining classic buttermilk waffles with locally sourced Georgia pecans.
Locations and Accessibility
Whataburger has expanded its presence in the Atlanta metro area, offering multiple locations for burger enthusiasts. The chain provides convenient options for customers to enjoy their meals through various service methods.
Key Areas
Whataburger’s first Atlanta-area restaurant opened in Kennesaw at 705 Town Park Lane NW. This location marked the beginning of the chain’s expansion in Georgia.
A second restaurant opened in Woodstock at 9766 GA-92. Additional locations are planned for Cumming at 503 Lakeland Plaza.
The company aims to open 10 Atlanta-area restaurants in 2023. Over the next seven years, Whataburger plans to establish more than 50 locations in the region.
Curbside Delivery Services
Whataburger offers curbside delivery at select locations, catering to customers who prefer a contactless experience. This service allows patrons to order online or through the Whataburger app.
Customers can park in designated spots and have their orders brought directly to their vehicles. The curbside option provides a convenient alternative for those who don’t wish to dine in or use the drive-thru.
Availability of curbside delivery may vary by location. Customers are advised to check with their nearest Whataburger restaurant for specific service offerings.
Operating Hours
Whataburger in Atlanta offers convenient round-the-clock service for burger enthusiasts. The restaurant’s flexible schedule caters to early birds, night owls, and everyone in between.
Regular and Holiday Hours
Whataburger locations in Atlanta operate 24 hours a day, 7 days a week. This includes weekends and most holidays. The restaurant’s commitment to constant availability means customers can satisfy their cravings at any time.
During major holidays like Christmas and Thanksgiving, hours may vary. It’s advisable to check with the specific location for any holiday schedule changes.
The 24-hour service applies to both dine-in and drive-thru options. Late-night menu offerings may differ slightly from daytime selections.
For those planning a visit, it’s worth noting that peak hours typically occur during lunch and dinner times. Shorter wait times can often be found during off-peak hours.
Career Opportunities at Whataburger
Whataburger offers diverse job roles and growth paths for employees in Atlanta and across Georgia. The company provides competitive benefits and development programs to support career advancement.
Job Types and Growth
Whataburger’s career opportunities span various positions within their restaurants. Entry-level roles include restaurant team members who handle food preparation, customer service, and cashier duties. Management positions are available for those seeking leadership roles.
The company promotes from within, allowing team members to advance to shift leaders, assistant managers, and general managers. Corporate careers in areas like marketing, finance, and human resources are also options for growth within the Whataburger organization.
Employee Experiences
Whataburger emphasizes creating a positive work environment for its staff. Employees receive health benefits and access to leadership development programs. These initiatives aim to foster personal and professional growth.
The company encourages community involvement, giving employees opportunities to make a difference locally. Team members often report a sense of camaraderie and pride in their work.
Flexible scheduling options are available to accommodate various lifestyles and commitments. Many employees appreciate the fast-paced, team-oriented atmosphere in Whataburger restaurants.
Rewards and Customer Loyalty
Whataburger’s rewards program offers customers points for purchases that can be redeemed for menu items. The recently updated system aims to provide more value and flexibility to loyal patrons.
Reward Program Details
Whataburger has transitioned to a points-based rewards system. Customers now earn points for every dollar spent, replacing the previous visit-based model. This change allows for more rewards per dollar spent on average. The new program unlocks the entire menu for redemption, giving customers greater choice in how they use their points.
Existing loyalty members benefited from an automatic conversion of their previous rewards and visits into points. Additionally, Whataburger added 500 points to all 3 million active rewards accounts as a welcome bonus. This amount is enough to redeem various breakfast sandwiches.
The revamped system aims to enhance customer loyalty and increase overall sales. By recognizing and rewarding patronage, Whataburger hopes to strengthen its community of devoted fans. The program is accessible through the Whataburger mobile app, which also offers online ordering with curbside pickup and delivery options.
Community Involvement and News
Whataburger actively engages with Atlanta communities through various initiatives and events. The company focuses on supporting education and addressing food insecurity in the area.
Local Stories and Events
Whataburger’s Feeding Student Success program has made its mark in Atlanta. In February, the company’s food truck visited the Atlanta University Center, serving free burgers to students from Morehouse College, Spelman College, and Clark Atlanta University. This event highlighted Whataburger’s commitment to fueling young minds.
The opening of Atlanta’s first Whataburger locations generated significant buzz. The company announced plans to open multiple restaurants in the area, responding to fan demand. Each new location brings job opportunities, with the Covington store expected to create over 150 positions.
Atlanta recently welcomed the 1000th Whataburger in the country, marking a milestone for the brand’s expansion. This achievement underscores the chain’s growing presence in the metro area and its impact on local communities.
Ordering Experience
Whataburger Atlanta offers convenient ordering options for customers. The restaurant provides multiple ways to place orders, catering to different preferences and needs.
Online and In-Store Options
Whataburger’s mobile app enables customers to order ahead for pick-up or drive-thru. Users can browse the menu, customize items, and pay directly through the app. This streamlines the process, reducing wait times during busy periods.
In-store ordering remains a popular choice. Customers can place orders at the counter, where staff are ready to assist with menu questions and special requests. The drive-thru offers a quick option for those on the go.
For larger groups or events, Whataburger provides catering services. Customers can order party platters or bulk menu items through the restaurant’s website or by calling directly.
The Whatastore, accessible online, allows fans to purchase branded merchandise and bottled sauces for home enjoyment. This extends the Whataburger experience beyond the restaurant walls.
Exploring Nearby Whataburger Locations
Whataburger has expanded its presence in the Atlanta metro area, offering burger enthusiasts more options to satisfy their cravings. The chain continues to open new locations across Georgia, bringing its signature menu to more communities.
Athens and Surrounding Areas
Athens, known for its vibrant college town atmosphere, does not currently have a Whataburger location. However, nearby cities are seeing new restaurants pop up. Snellville, located about 45 minutes from Athens, is a potential site for future expansion.
Monroe, situated between Athens and Atlanta, could be an ideal spot for a new Whataburger. The city’s growing population and proximity to major highways make it an attractive location for the chain.
Covington, east of Atlanta, is another area that might welcome a Whataburger in the future. Its mix of small-town charm and increasing development could appeal to the company’s expansion plans.
Cobb County and Its Environs
Cobb County has become a hotspot for Whataburger’s growth in Georgia. The location at 2955 Cobb Parkway in Atlanta offers the chain’s full menu, including their famous burgers, chicken sandwiches, and shakes.
Kennesaw, part of Cobb County, saw the opening of one of the first metro Atlanta Whataburgers in 2022. The restaurant at 705 Town Park Lane NW has been serving customers since its debut.
Nearby Woodstock also joined the Whataburger family with a location at 9766 GA-92. This expansion demonstrates the chain’s commitment to serving the northwestern suburbs of Atlanta.
Lakeland Plaza in Cumming, while not in Cobb County, is another area where Whataburger has set its sights. The planned location here will bring the brand’s Texas flavor to the northeastern part of the metro area.
Comparison with Other Fast Food Chains
Whataburger faces stiff competition in Atlanta’s fast food landscape. The Texas-based chain must contend with established burger joints and regional favorites as it seeks to carve out its niche in the market.
Market Position in Atlanta
Whataburger’s entry into Atlanta pits it against national giants like McDonald’s and Burger King, as well as regional powerhouses like Chick-fil-A. The chain’s large, customizable burgers set it apart from many competitors.
Five Guys, another popular burger chain, offers similar made-to-order options but at a higher price point. Whataburger’s more affordable menu may give it an edge with budget-conscious consumers.
In-N-Out Burger, though not present in Atlanta, is often compared to Whataburger in other markets. Both chains have cult followings and emphasize fresh ingredients.
Local favorites like The Varsity also compete for Atlanta’s burger lovers. Whataburger’s challenge lies in convincing customers to try something new over familiar options.
The chain’s 24-hour service at many locations could help it capture late-night diners, a market segment not fully served by some competitors in Atlanta.