Whataburger, the beloved fast-food chain known for its mouthwatering burgers, has captured the hearts of many across the United States. Founded in Texas in 1950, this iconic burger joint has expanded its reach beyond the Lone Star State. As of 2024, Whataburger operates 1,100 restaurants across 16 states, primarily in the Southern United States.
Texas remains the stronghold of Whataburger’s empire, boasting 759 locations – a staggering 69% of all Whataburger restaurants in the country. While Texas may be the brand’s home base, fans can now enjoy their favorite burgers in other states such as Alabama, Arizona, Florida, and Georgia. The chain’s expansion has brought its unique flavors and Texas-sized portions to new regions, delighting fast-food enthusiasts across the South and parts of the West.
History and Background of Whataburger
Whataburger began as a small burger stand in Corpus Christi, Texas and grew into a beloved regional fast-food chain. Its founder’s vision and commitment to quality helped establish Whataburger as an iconic Texas brand.
Founding by Harmon Dobson
Harmon Dobson founded Whataburger in 1950 in Corpus Christi, Texas. His goal was to create a burger so big it took two hands to hold and made customers exclaim “What a burger!” The first Whataburger stand sold burgers for 25 cents each.
Dobson insisted on using fresh ingredients and larger-than-average patties. This commitment to quality helped Whataburger stand out from competitors. The distinctive orange-and-white striped buildings became a recognizable part of the Texas landscape.
Expansion and Growth
Whataburger expanded beyond Corpus Christi in the 1950s, opening locations across Texas. The company grew steadily over the following decades. By 1960, there were 17 Whataburger restaurants in operation.
Whataburger introduced its iconic A-frame buildings in 1961. These became a hallmark of the brand. The menu expanded to include breakfast items and other offerings beyond burgers.
In 2001, Whataburger opened its 500th location. The company moved its headquarters to San Antonio in 2009. Today, Whataburger has over 800 locations across 10 states, primarily in the southern United States.
List of States With Whataburger Locations
Whataburger has expanded its presence across multiple states, with a strong concentration in the South and Southwest. The chain’s growth reflects its Texas roots while reaching into new markets.
Whataburger in Texas
Texas remains Whataburger’s heartland, boasting 759 locations as of December 2024. This represents approximately 69% of all Whataburger restaurants in the United States. Major cities like Houston, Dallas, San Antonio, and Austin feature numerous Whataburger outlets.
The chain’s prevalence in Texas reflects its deep cultural ties to the state. Texans often consider Whataburger a local institution, with many locations operating 24/7 to serve hungry customers at all hours.
Southern Expansion
Whataburger has established a significant presence in other Southern states:
- Alabama
- Arkansas
- Florida
- Georgia
- Louisiana
- Mississippi
These states share cultural similarities with Texas, making them natural expansion targets. Florida, in particular, has seen rapid growth in Whataburger locations, catering to both locals and tourists seeking familiar flavors.
Presence in the Midwest
Whataburger has ventured into the Midwest, opening locations in:
- Missouri
- Kansas
While not as numerous as in the South, these Midwestern outposts represent the chain’s efforts to expand its footprint. Kansas City, for example, has welcomed Whataburger with enthusiasm, indicating potential for further growth in the region.
Exploration Beyond the Traditional Footprint
Whataburger has begun exploring markets outside its core Southern and Southwestern base:
- Arizona
- New Mexico
- Oklahoma
- Tennessee
These states represent Whataburger’s push into new territories. Arizona and New Mexico offer a bridge between Texas and the West Coast. Oklahoma provides a link to the Midwest, while Tennessee marks the chain’s eastward expansion.
As of 2024, Whataburger operates in 16 states total. The company continues to evaluate new markets for potential growth, balancing its Texas heritage with opportunities in diverse regions across the country.
Understanding Whataburger’s Menu
Whataburger’s menu showcases a variety of classic and innovative fast food options. The chain is known for its customizable burgers, chicken sandwiches, and specialty items that cater to different tastes and preferences.
Signature Burgers and Sandwiches
Whataburger’s flagship item is the Whataburger, a 100% beef patty topped with mustard, lettuce, tomatoes, pickles, and diced onions on a toasted bun. Customers can customize their burgers with additional toppings or sauces.
The menu also features chicken sandwiches like the Whatachick’n, available grilled or breaded. For bacon lovers, the Bacon & Cheese Whataburger combines savory bacon strips with melted cheese.
Whataburger offers breakfast sandwiches served on their signature buns or Texas Toast. The Breakfast on a Bun and Taquito with Cheese are popular morning choices.
All-Time Favorites and Limited Offers
Whataburger’s All-Time Favorites menu includes the Patty Melt, Honey BBQ Chicken Strip Sandwich, and Mushroom Swiss Burger. These items have gained a loyal following among customers.
The chain introduces limited-time offers throughout the year. These special menu items often feature unique flavor combinations or seasonal ingredients.
Sides include crispy French fries, onion rings, and apple slices. For dessert, Whataburger offers milkshakes in flavors like vanilla, chocolate, and strawberry.
Nutritional Information and Options
Whataburger provides nutritional information for all menu items on their website and in-store. This allows customers to make informed choices based on their dietary needs.
For those seeking lighter options, Whataburger offers salads and grilled chicken sandwiches. The chain also accommodates special requests, such as lettuce wraps instead of buns.
Whataburger uses a dedicated fryer for certain items to avoid cross-contamination. However, they advise customers with severe allergies to exercise caution when ordering.
The Whataburger Customer Experience
Whataburger prioritizes customer satisfaction through efficient service, attentive staff, and community engagement. The chain aims to create a welcoming atmosphere for diners at every location.
Ordering and Drive-Thru Service
Whataburger offers multiple ordering options to suit customer preferences. In-store kiosks allow for customized orders without waiting in line. The drive-thru service emphasizes speed and accuracy.
Mobile app ordering lets customers skip the queue. Curbside pickup provides a convenient alternative for those who prefer not to enter the restaurant.
Drive-thru lanes are designed for efficiency, with clear menu displays and speaker systems. Many locations feature dual lanes to reduce wait times during peak hours.
Customer Service Focus
Whataburger trains staff to be friendly and attentive. Employees are encouraged to engage with customers and address concerns promptly.
The chain maintains cleanliness standards in dining areas and restrooms. Staff regularly check and tidy these spaces throughout operating hours.
Whataburger accommodates special requests and dietary needs when possible. Nutritional information is readily available for health-conscious customers.
Feedback channels include comment cards, online surveys, and social media. The company actively responds to customer input to improve service quality.
Rewards and Community Engagement
The Whataburger App offers a loyalty program for frequent customers. Users earn points on purchases, redeemable for free menu items.
Special promotions and limited-time offers keep the menu exciting for regulars. The app notifies users of new deals and exclusive discounts.
Whataburger participates in local events and sponsors youth sports teams. The chain often partners with schools for fundraising initiatives.
Community involvement extends to disaster relief efforts. During crises, Whataburger has provided meals to first responders and affected residents.
Expansion and Franchising
Whataburger has embarked on an ambitious growth strategy, expanding beyond its Texas roots into new markets across the southern United States. The company is leveraging both corporate-owned locations and franchising opportunities to fuel this expansion.
Recent Establishments and New Markets
Whataburger currently operates in 10 states, primarily in the South and Southwest. The chain has recently entered new territories, including Missouri, Kansas, and Tennessee. These moves capitalize on the brand’s popularity with Hispanic customers and its Southwestern appeal.
In Florida, Whataburger is making significant inroads. The company plans to open its first restaurants in the Tampa Bay area and establish 12 new franchises in Jacksonville. This push into the Sunshine State demonstrates Whataburger’s commitment to growth in the Southeast.
The burger chain aims to open dozens of new locations by 2027. This includes 15 new restaurants this year and 25 next year, showcasing a steady and strategic expansion plan.
Franchise Information
Whataburger has historically been cautious about franchising, but the company is now embracing this model to accelerate growth. The decision to begin franchising restaurants marks a significant shift in Whataburger’s business strategy.
Potential franchisees can expect opportunities in both existing and new markets. Whataburger’s expansion focuses on regions with cultural similarities to its Texas base, making states like Arizona and New Mexico prime targets for franchise development.
The company is likely to seek franchisees with experience in restaurant operations and a deep understanding of local markets. This approach helps maintain Whataburger’s quality standards while adapting to regional preferences.
Comparing Whataburger With Competitors
Whataburger faces competition from regional burger chains and national fast food giants. The Texas-based company distinguishes itself through its menu, regional appeal, and expansion plans.
Regional Rivals Like In-N-Out
Whataburger and In-N-Out Burger are both beloved regional chains with devoted followings. Whataburger operates in 10 states, primarily in the South, while In-N-Out is found in 6 western states.
Whataburger offers a larger menu with more customization options. Their burgers use 100% fresh beef and are cooked to order. In-N-Out is known for a simpler menu and “secret” customizations.
Both chains emphasize quality ingredients and made-to-order food. This focus on freshness sets them apart from many national fast food competitors.
National Chains like Burger King
Whataburger competes with ubiquitous national chains like Burger King and McDonald’s. These giants have significantly more locations and wider brand recognition.
Whataburger positions itself as a higher-quality alternative. They use fresh, never frozen beef and cook items to order. This contrasts with some national chains that have faced scrutiny over ingredient quality.
Whataburger’s regional roots and Texas-sized portions appeal to many burger lovers seeking a more local, authentic experience. However, they lack the convenience and familiarity of national chains for many consumers.
Whataburger’s Role in Local Communities
Whataburger has become an integral part of many local communities across the southern United States. The fast-food chain’s presence extends beyond serving burgers, contributing to community wellbeing and economic growth.
Community Service Initiatives
Whataburger actively engages in various community service programs. The company’s Feeding Student Success initiative provides resources and funding to schools and education-focused nonprofits. This program aims to combat food insecurity among students.
The Whataburger Family Foundation offers financial assistance to employees facing unexpected hardships. This support demonstrates the company’s commitment to its workforce beyond the workplace.
Whataburger also participates in local fundraising events. Many locations host “Oh Whata Night” events, where a portion of sales goes to support local schools or charities.
Local Economic Impact
Whataburger’s expansion creates job opportunities in the communities it serves. The company offers various positions, from entry-level to management roles, providing career paths for local residents.
The chain’s presence often stimulates local economies. New Whataburger locations can increase foot traffic to nearby businesses, benefiting the entire commercial area.
Whataburger frequently sources ingredients from local suppliers when possible. This practice supports regional agriculture and food production industries, creating a ripple effect in the local economy.
The company’s growth also contributes to local tax revenues. These funds can support community services and infrastructure improvements, indirectly benefiting residents.
Whataburger Culture and Stories
Whataburger’s unique culture and customer experiences have shaped its iconic status. The brand’s commitment to quality and community resonates through heartfelt stories from patrons and staff alike.
Customer Testimonials
Whataburger fans often share tales of late-night cravings satisfied by 24-hour drive-thrus. One customer recounts driving across state lines just to indulge in a Patty Melt. Another describes how Whataburger became a family tradition, celebrating milestones over Honey Butter Chicken Biscuits.
The A.M. Crunchwrap has inspired morning rituals for many. A Texas native fondly remembers pulling all-nighters in college, fueled by Whataburger’s endless customization options.
Loyal patrons praise the consistently fresh ingredients and made-to-order approach. Many cite the friendly service as a key factor in their continued patronage.
Employee Spotlights
Whataburger employees often share stories of camaraderie and growth within the company. A long-time team member recalls starting as a cook and working his way up to restaurant manager over 15 years.
Another employee highlights the supportive work environment, mentioning how her colleagues rallied around her during a family emergency. The company’s emphasis on employee development has led to numerous success stories.
Staff members take pride in upholding Whataburger’s standards. One drive-thru worker shares how he memorized over 36,864 possible burger combinations to ensure quick and accurate orders.
Analyzing Whataburger’s Business Model
Whataburger operates a successful fast food chain focused on burgers and other quick-service menu items. The company employs a mix of company-owned and franchised locations to drive growth and revenue.
Revenue Streams
Whataburger generates revenue primarily through food and beverage sales at its restaurant locations. As of 2020, the company operated 703 company-owned restaurants and 127 franchised locations. Company-owned stores provide direct revenue, while franchised locations contribute through franchise fees and royalties.
Menu pricing and product mix play key roles in Whataburger’s revenue strategy. The chain offers value-priced combos alongside premium items to appeal to different customer segments. Limited-time promotions and new menu additions help drive sales and repeat visits.
Strategic Planning and Execution
Whataburger’s strategic planning focuses on measured expansion and operational efficiency. The company aims to open 15-25 new locations annually, balancing company-owned and franchised stores. This approach allows for controlled growth while maintaining brand consistency.
Technology investments form another pillar of Whataburger’s strategy. The chain has implemented digital ordering systems and a mobile app to streamline operations and enhance customer convenience. These tools also provide valuable data for menu optimization and targeted marketing efforts.
Whataburger emphasizes employee development as part of its long-term planning. The company offers career advancement opportunities and training programs to build a skilled workforce and reduce turnover. This focus on human capital supports consistent service quality across locations.