Whataburger has become a beloved fast food institution in Amarillo, Texas. The chain’s signature made-to-order burgers have won over locals and visitors alike with their fresh ingredients and customizable options. Amarillo boasts multiple Whataburger locations, including popular spots on SW 45th Avenue and East Interstate 40.
Each Whataburger restaurant in Amarillo serves up the chain’s famous 100% pure American beef patties on toasted five-inch buns. Customers can choose from classic menu items or create their own unique burger combinations. The restaurants also offer breakfast options, chicken sandwiches, and sides like onion rings and fries.
Whataburger’s presence in Amarillo dates back decades, with some locations becoming local landmarks. The chain’s orange-and-white striped buildings are easily recognizable throughout the city. Many Amarillo residents have made Whataburger a regular part of their dining routines, stopping in for a quick meal or late-night snack.
History of Whataburger in Amarillo
Whataburger established its presence in Amarillo, bringing its iconic burgers to the Texas Panhandle. The fast-food chain’s expansion into the city marked a significant milestone for both the company and local residents.
Founding and Expansion
Whataburger arrived in Amarillo during the chain’s growth period across Texas. The first Amarillo location opened its doors in the late 1960s, quickly gaining popularity among locals. As demand grew, additional restaurants were established throughout the city.
By the 1970s, Whataburger had become a familiar sight in Amarillo, with its distinctive A-frame buildings dotting the landscape. The chain’s expansion in the area continued steadily over the following decades.
Local Impact
Whataburger’s presence in Amarillo significantly influenced the local fast-food scene. The restaurants created numerous job opportunities for residents, contributing to the city’s economy. Many Amarillo natives found their first jobs at Whataburger, making it a rite of passage for young workers.
The chain’s 24-hour service became a staple for late-night diners and shift workers. Whataburger’s involvement in community events and sponsorships further cemented its place in Amarillo’s culture. The restaurants often served as gathering spots for families and friends, fostering a sense of community among patrons.
Menu Highlights
Whataburger in Amarillo offers a diverse selection of classic fast food favorites and unique Texas-inspired creations. From hearty burgers to satisfying breakfast options, the menu caters to various tastes and preferences throughout the day.
Burgers and Sandwiches
The Whataburger, a 100% pure beef patty on a toasted five-inch bun, is the signature item. For bigger appetites, the Double Meat Whataburger features two patties. The Whatachick’n sandwich provides a tasty alternative with a crispy chicken fillet.
The Justaburger offers a simpler option, while the Whataburger Jr. is perfect for smaller portions. Seafood lovers can enjoy the Whatacatch, a fish sandwich with crispy breading.
For a healthier choice, the Grilled Chicken Sandwich comes with a marinated chicken breast. Each sandwich can be customized with various toppings and condiments.
Breakfast Favorites
Whataburger’s breakfast menu is available from 11 pm to 11 am. The Breakfast on a Bun features a choice of sausage or bacon with egg and cheese on a toasted bun.
Biscuit sandwiches are popular, with options like bacon, sausage, or the fan-favorite Honey Butter Chicken Biscuit. For a heartier meal, the Breakfast Platter includes scrambled eggs, hash brown sticks, and a choice of meat.
Taquitos with cheese offer a Tex-Mex twist, available with potato, sausage, or bacon. Pancakes and biscuits with gravy round out the morning offerings.
Sides and Drinks
French fries are a classic side, while onion rings provide a crispy alternative. Hash brown sticks are available during breakfast hours.
The drink menu includes standard soft drinks and iced tea. For coffee lovers, hot coffee is served all day. Whataburger also offers hand-spun milkshakes in vanilla, chocolate, and strawberry flavors.
Sweet treats include the signature Apple and Lemon pies, cookies, and cinnamon rolls.
Health-Conscious Options
For those watching their calorie intake, Whataburger offers several lighter choices. The Grilled Chicken Sandwich can be ordered without mayo for a leaner option.
Side salads are available as an alternative to fries. The Garden Salad features mixed greens, grape tomatoes, and carrots, with the option to add grilled chicken.
Apple slices provide a fresh, low-calorie side. For beverages, unsweetened iced tea and diet soft drinks are available. Customers can also request nutritional information for any menu item to make informed choices.
Dining Experience
Whataburger in Amarillo offers a welcoming atmosphere and convenient options for customers. The restaurant caters to various preferences and schedules, ensuring a satisfying meal any time of day.
Store Features
Whataburger locations in Amarillo maintain high cleanliness standards, providing a pleasant environment for diners. The restaurants feature spacious dining areas with ample seating. Many locations offer free Wi-Fi for customers who wish to work or browse while enjoying their meals.
Some Whataburger stores in Amarillo are open 24 hours, catering to late-night cravings and early risers alike. This round-the-clock service is especially convenient for shift workers and night owls.
Holiday hours may vary, so it’s advisable to check with specific locations for their schedules during special occasions.
Service Options
Whataburger in Amarillo provides multiple ways for customers to enjoy their meals. The traditional dine-in option allows patrons to savor their food fresh from the kitchen in a comfortable setting.
For those on the go, drive-thru service offers quick and efficient ordering. Many locations also provide curbside delivery, allowing customers to place orders online or through the Whataburger app and have their food brought directly to their vehicle.
Take-out options are available for those who prefer to enjoy their meal at home or elsewhere. This flexibility caters to various customer needs and preferences, ensuring a convenient dining experience for all.
Customer Engagement
Whataburger prioritizes customer engagement through innovative digital solutions and loyalty programs. These initiatives aim to enhance the dining experience and foster brand loyalty among patrons.
Rewards Program
Whataburger’s rewards program offers customers the opportunity to earn points on their purchases. Members accumulate points with each visit, which can be redeemed for free menu items. The program includes special promotions and exclusive offers for loyal customers. Rewards members also receive early access to new menu items and limited-time promotions. Whataburger frequently updates its rewards structure to keep customers engaged and returning for more.
Mobile App and Online Ordering
The Whataburger App streamlines the ordering process for customers. Users can place orders for pickup or delivery directly through the app. The app integrates with the rewards program, allowing customers to track their points and redeem rewards easily. Online ordering options extend to Whataburger’s website, providing multiple convenient platforms for customers to place orders. The app also features a store locator and customizable menu options to cater to individual preferences.
Promotions and Partnerships
Whataburger in Amarillo engages customers through special offers and collaborations. The restaurant chain leverages its Texas roots to create unique experiences and products for its loyal fanbase.
Limited-Time Offers
Whataburger’s Amarillo locations frequently introduce seasonal menu items to excite customers. The Hatch Green Chile Bacon Burger, available for a limited time, combines local flavors with Whataburger’s signature style.
Customers can access exclusive deals through the Whataburger App. This digital platform provides special promotions not found elsewhere, encouraging repeat visits.
The restaurant’s breakfast menu, served from 11 p.m. to 11 a.m., features popular items that draw early morning and late-night crowds. This extended breakfast service sets Whataburger apart from many competitors.
Collaborative Merchandise
Whataburger has partnered with YETI to create branded merchandise. The collaboration produced a 30-oz stainless steel Rambler® tumbler designed to resemble Whataburger’s iconic drink cups.
This double-walled tumbler keeps drinks at ideal temperatures, appealing to both Whataburger and YETI enthusiasts. The partnership combines Whataburger’s beloved branding with YETI’s reputation for quality drinkware.
Whataburger’s Fancy Ketchup, a fan favorite, is often featured in promotions and merchandise. The condiment’s popularity has led to its inclusion in gift sets and special offers, further cementing its status as a Whataburger staple.
Community Involvement
Whataburger in Amarillo takes pride in actively supporting local initiatives. The restaurant chain demonstrates its commitment through various charitable efforts and sponsorships.
One notable contribution came from an Amarillo Whataburger location, which donated over $7,000 to the High Plains Food Bank Kids Cafe. This substantial amount was raised during September’s Hunger Action Month.
Whataburger’s community program, Feeding Student Success, focuses on addressing food insecurity and education. The program supports college resource rooms and provides scholarships to students in need.
Local Whataburger restaurants often participate in fundraising events for schools and youth organizations. They frequently sponsor little league teams, continuing a tradition that began in the 1950s.
Employees are encouraged to volunteer in community service projects. This hands-on approach allows Whataburger staff to directly impact the Amarillo area.
Whataburger’s commitment to Amarillo extends beyond serving food. The company strives to be a positive force in the community, supporting local causes and fostering meaningful connections with residents.
Company Policies
Whataburger maintains several policies to ensure quality service and responsible business practices. These include providing nutritional information for menu items and implementing sustainability initiatives to reduce environmental impact.
Nutritional Information
Whataburger provides detailed nutritional information for all menu items. Calorie counts are displayed on menu boards in restaurants. Full nutrition facts, including protein, carbohydrates, fats, and allergens, are available on the company website and mobile app.
Customers can customize orders to fit dietary needs. Low-carb options include lettuce-wrapped burgers. Grilled chicken items offer lower-fat alternatives.
The company uses 100% pure beef patties with no fillers or preservatives. Buns are baked fresh daily. Produce is sourced from approved suppliers to ensure quality and food safety.
Sustainability Initiatives
Whataburger has implemented several sustainability measures in recent years. Many locations use energy-efficient LED lighting and equipment to reduce electricity consumption. Water-saving fixtures have been installed in restaurant bathrooms.
The company has increased recycling efforts for packaging materials. Some locations use biodegradable straws and drink lids. Whataburger partners with local recycling programs where available.
Cooking oil is recycled into biodiesel fuel at participating restaurants. The company aims to source more ingredients from sustainable suppliers. Goals include reducing food waste and increasing use of renewable energy sources.