Whataburger, the beloved Texas-based fast-food chain, has been serving up delicious burgers since 1950. With its iconic orange-and-white striped buildings and loyal customer base, Whataburger has become a cultural icon in the Lone Star State and beyond.
Whataburger’s rich history and unique offerings have led to many interesting facts that even die-hard fans may not know. From its humble beginnings in Corpus Christi to its expansion across multiple states, Whataburger has maintained its commitment to quality and tradition while embracing innovation and growth.
1) Whataburger started in Corpus Christi, Texas
Whataburger’s story began in Corpus Christi, Texas in 1950. Harmon Dobson and Paul Burton opened the first Whataburger location in this coastal city.
The original restaurant was a simple stand, serving burgers so big that customers exclaimed “What a burger!” This reaction inspired the chain’s name.
Corpus Christi remains an important part of Whataburger’s history. The city is home to the Whataburger flagship store, located on the bay. This impressive 6,000-square-foot restaurant features unique amenities like an elevator and a mural.
From its humble beginnings in Corpus Christi, Whataburger expanded across Texas and beyond. The chain’s growth led to its first out-of-state location opening in Pensacola, Florida in 1959.
Today, Whataburger has grown into a beloved fast-food chain across the southern United States, but it has never forgotten its Corpus Christi roots.
2) Founded by Harmon Dobson in 1950
Whataburger’s story began on August 8, 1950, when Harmon Dobson opened the first restaurant in Corpus Christi, Texas. Dobson had a vision for a burger so big it required two hands to hold.
The original Whataburger stand offered a unique five-inch bun, setting it apart from competitors. This large burger quickly gained popularity among customers.
Dobson’s innovative approach extended beyond size. He priced the burger at 25 cents, equivalent to about $3.13 in today’s currency.
The fast food landscape was different in 1950. Whataburger introduced quarter-pound beef patties from the start, predating similar offerings from other chains.
Harmon Dobson’s leadership shaped Whataburger’s early growth. Sadly, his direct involvement was cut short when he died in a plane crash in 1967.
Despite this loss, Dobson’s foundation allowed Whataburger to expand. Today, the chain boasts nearly 900 locations across multiple states, from Florida to Arizona.
3) The original burger cost 25 cents
When Whataburger first opened its doors in 1950, customers could enjoy their signature burger for just 25 cents. This price point was competitive for the time, though slightly higher than some other fast food options.
The quarter-priced burger was served at the original Whataburger location in Corpus Christi, Texas. Founders Harmon Dobson and Paul Burton set this price to reflect the quality and size of their product.
Adjusted for inflation, that 25-cent burger would cost approximately $3.13 in today’s currency. This calculation helps put the original price into perspective for modern consumers.
Whataburger’s initial pricing strategy aimed to balance affordability with the larger-than-average size of their burgers. The chain’s commitment to generous portions has remained a hallmark of their brand since those early days.
4) Open 24 hours
Whataburger embraced the concept of round-the-clock service in 1982. That year, the company opened its first restaurant that operated 24 hours a day, 7 days a week.
This move was a significant shift in Whataburger’s business model. It allowed the chain to cater to late-night customers and early risers alike.
The 24-hour service coincided with another major change. In the same year, Whataburger began offering breakfast at all its locations.
This decision to remain open continuously set Whataburger apart from many competitors. It became a go-to spot for those craving a burger at any hour.
The 24/7 service has since become a hallmark of the Whataburger brand. Many locations now operate around the clock, serving their full menu day and night.
This commitment to constant availability has helped cement Whataburger’s place in Texas culture. It’s not uncommon to see Whataburger parking lots full of cars at all hours.
5) Over 36,000 employees nationwide
Whataburger’s workforce has grown significantly since its founding in 1950. The fast-food chain now employs over 36,000 people across its locations.
These employees, often called “Family Members” by the company, work in various roles. From cashiers and cooks to managers and corporate staff, they keep Whataburger running smoothly.
The company takes pride in providing job opportunities in the communities it serves. Many employees start in entry-level positions and work their way up to management roles.
Whataburger offers training programs to help employees develop their skills. This investment in staff contributes to the chain’s reputation for friendly service and consistent food quality.
The large number of employees reflects Whataburger’s expansion beyond its Texas roots. As the company has opened restaurants in new states, it has created jobs in those areas as well.
6) First drive-thru opened in 1971
Whataburger introduced its first drive-thru in 1971, marking a significant milestone in the company’s history. This innovation allowed customers to order and receive their meals without leaving their vehicles.
The drive-thru concept was relatively new in the fast-food industry at the time. Whataburger’s implementation of this service demonstrated the company’s commitment to convenience and customer satisfaction.
By offering drive-thru service, Whataburger was able to serve more customers efficiently. This expansion of service options contributed to the chain’s growth and popularity throughout the 1970s.
The addition of drive-thrus coincided with other menu expansions at Whataburger. During this period, the company also introduced items like the Whataburger Jr. and onion rings, further enhancing its appeal to customers.
7) Orange and white colors were inspired by aviation
Whataburger’s iconic orange and white color scheme has an interesting origin tied to its founder’s passion for flying. Harmon Dobson, the creator of Whataburger, was an aviation enthusiast who incorporated his love of flying into the restaurant’s branding.
The distinctive orange and white colors were chosen because they are commonly used on airport structures and runways. These colors are highly visible from the air, making them ideal for aviation-related purposes.
Dobson’s background as a pilot influenced more than just the color scheme. In the early days of Whataburger, he used his flying skills to promote the business. He would pilot planes over Corpus Christi, Texas, trailing banners advertising his new burger joint.
This unique marketing approach combined with the eye-catching colors helped Whataburger stand out from other fast-food chains. The aviation-inspired branding has become an integral part of Whataburger’s identity, instantly recognizable to fans across the southern United States.
8) Whataburger’s signature A-frame buildings
Whataburger introduced its iconic A-frame design in 1961. The distinctive orange and white structures became a hallmark of the fast-food chain’s visual identity throughout the 1960s.
These eye-catching buildings stood 30 feet tall, making them easily visible to passing motorists. The first A-frame Whataburger restaurant opened in Odessa, Texas, marking the company’s 24th location.
The unique architectural style helped Whataburger stand out from competitors and played a significant role in the chain’s rapid expansion. The A-frame design became synonymous with the Whataburger brand across the southern United States.
While most Whataburger locations have adopted more modern designs in recent years, some A-frame restaurants still exist. As of 2025, approximately 15 of these classic A-frame buildings continue to serve customers.
The preservation of these vintage structures demonstrates Whataburger’s commitment to its heritage. These remaining A-frame restaurants serve as nostalgic reminders of the company’s early days and its impact on fast-food culture.
9) Local police receive free meals
Whataburger has a tradition of supporting local law enforcement. The fast-food chain offers free meals to uniformed police officers and first responders on special occasions.
This gesture of appreciation extends to various Whataburger locations. For instance, in Bexar County, Texas, the company provides complimentary meals to uniformed officers who dine in on Thanksgiving Day.
The practice demonstrates Whataburger’s commitment to community service. It also helps foster positive relationships between the restaurant and local emergency services personnel.
This policy aligns with Whataburger’s reputation for community involvement. The company often participates in local events and supports various charitable causes in the areas where it operates.
10) The Honey Butter Chicken Biscuit is a fan favorite
The Honey Butter Chicken Biscuit at Whataburger has become a beloved breakfast item. This savory-sweet creation features a crispy breaded chicken strip topped with honey butter on a flaky biscuit.
Customers eagerly anticipate the limited hours when this menu item is available. Many consider it the perfect hangover cure or indulgent breakfast treat.
The popularity of the Honey Butter Chicken Biscuit extends beyond just taste. It has developed a cult following on social media, with fans sharing photos and praise for the sandwich.
Whataburger has capitalized on this enthusiasm by engaging with customers through user-generated content on their social platforms. This interaction has further solidified the menu item’s status as a fan favorite.
The chain even introduced a spicy version of the popular biscuit. This variation adds a kick of heat to balance the sweetness of the honey butter, offering customers a new flavor experience.
11) Dr Pepper Shake flavor
Whataburger’s Dr Pepper Shake is a popular limited-time menu item that combines the iconic soda’s flavor with a creamy vanilla base. This unique shake first appeared in July 2019 alongside Root Beer and Salted Caramel flavors.
The Dr Pepper Shake has become a seasonal favorite, returning to Whataburger menus in January 2023 and again in January 2024. Its rich, tasty, and creamy texture offers customers a new way to experience the beloved soft drink.
Whataburger’s Senior Vice President and Chief Marketing Officer, Rich Scheffler, highlighted the shake’s distinctiveness, comparing it to the uniqueness of Dr Pepper itself. The shake is crafted using a vanilla shake base mixed with Dr Pepper syrup.
Fans can enjoy this special treat at participating Whataburger locations. The shake is available for in-store dining, drive-thru service, curbside pickup, and delivery, making it easily accessible to customers craving this sweet and fizzy-inspired indulgence.
12) Catchphrase: ‘Just like you like it’
Whataburger’s iconic slogan “Just like you like it” has been a staple of the brand since 2001. This catchphrase perfectly encapsulates the company’s commitment to customization and customer satisfaction.
The phrase emphasizes Whataburger’s willingness to prepare each burger according to individual preferences. It reflects the chain’s policy of accommodating special requests and modifications to menu items.
This customer-centric approach has helped Whataburger build a loyal following. The slogan resonates with patrons who appreciate the ability to tailor their meals to their exact specifications.
“Just like you like it” has become deeply ingrained in Whataburger’s identity. It appears on signage, packaging, and marketing materials, reinforcing the brand’s dedication to personalized service.
The catchphrase’s longevity speaks to its effectiveness in communicating Whataburger’s core values. It has remained unchanged for over two decades, becoming a recognizable part of the fast-food landscape in Texas and beyond.
13) Sells over 50,000 Whataburgers daily
Whataburger’s popularity is evident in its impressive daily sales figures. The beloved fast-food chain sells over 50,000 of its signature burgers every single day across its numerous locations.
This staggering number reflects the strong customer loyalty and widespread appeal of Whataburger’s menu. With over 800 restaurants in operation, the company has built a dedicated following that keeps coming back for more.
The high daily sales volume also speaks to Whataburger’s efficient operations and ability to consistently deliver quality food to customers. Each restaurant is equipped to handle large orders and maintain quick service times even during peak hours.
Whataburger’s commitment to using 100% pure beef patties and offering customizable options likely contributes to these impressive sales figures. The chain’s 24/7 breakfast service and diverse menu further boost its daily burger sales by catering to customer preferences at all hours.
14) Whatasized meals for larger portions
Whataburger offers customers the option to “Whatasize” their meals for those craving larger portions. This supersizing feature allows diners to increase the size of their fries and drink for a small additional cost.
The Whatasized fries come in a larger container, providing more of the crispy, golden potato strips that fans love. The drink size also increases, typically from a medium to a large, giving customers more of their favorite beverage.
This upsizing option has become popular among Whataburger’s patrons who have hearty appetites or simply want more value for their money. It’s especially appealing to those sharing meals or looking for a more filling dining experience.
Whatasizing reflects the broader trend of generous portion sizes in American fast food culture. It caters to customers’ desire for customization and choice in their meal options, allowing them to tailor their orders to their specific hunger levels and preferences.
15) The Whataburger Field baseball stadium
Whataburger Field is a minor league baseball stadium located in Corpus Christi, Texas. It serves as the home field for the Corpus Christi Hooks, the Double-A affiliate of the Houston Astros.
The stadium opened in 2005 and was built on the site of former cotton warehouses at the port of Corpus Christi. This unique location offers fans stunning views of the Harbor Bridge and Corpus Christi Bay.
Whataburger Field has a seating capacity of approximately 5,500 spectators. The stadium features modern amenities while maintaining a classic ballpark feel.
The facility includes a team store called The Tackle Box, where fans can purchase Hooks merchandise. During select games, the stadium participates in Minor League Baseball’s Copa de la Diversión, celebrating Latino culture in baseball.
Whataburger Field also hosts games for the Texas A&M-Corpus Christi Islanders college baseball team. The stadium’s design bears similarities to Dell Diamond in Round Rock, home of the Round Rock Express.
16) Officially a Texas Treasure since 2001
In 2001, Whataburger received a prestigious honor from the Texas Legislature. The 77th Texas Legislature officially designated Whataburger as a “Texas Treasure.”
This recognition was spearheaded by Representative Jaime Capelo. It highlighted Whataburger’s significant contribution to the state’s culture and economy.
The designation acknowledged Whataburger’s roots in Texas and its importance to the state’s identity. It celebrated the chain’s growth from a single burger stand in Corpus Christi to a beloved regional brand.
This honor reflects the deep connection between Whataburger and its home state. It underscores the restaurant’s status as more than just a fast-food chain, but a cherished part of Texas heritage.
The “Texas Treasure” title is a testament to Whataburger’s enduring popularity and cultural significance in the Lone Star State. It solidified the brand’s place in Texas history and folklore.
17) Pride in using 100% pure beef
Whataburger takes great pride in the quality of its burgers. Since its founding in 1950, the chain has consistently used 100% pure beef patties in all its burgers.
This commitment to quality ingredients has been a cornerstone of Whataburger’s success. The company never uses frozen patties or adds fillers or additives to its beef.
Each Whataburger is made to order using fresh, never-frozen beef. This dedication to using pure beef contributes to the chain’s reputation for flavorful, satisfying burgers.
Whataburger’s use of high-quality beef extends across its entire menu. From the classic Whataburger to specialty items like the Monterey Melt and Patty Melt, customers can expect pure beef in every bite.
This focus on quality has helped Whataburger build a loyal customer base. Many patrons appreciate knowing exactly what goes into their burgers.
18) Breakfast served from 11 PM to 11 AM
Whataburger offers a unique breakfast schedule that caters to night owls and early risers alike. The fast-food chain serves breakfast from 11 PM to 11 AM daily, providing a 12-hour window for customers to enjoy their morning favorites.
This extended breakfast period allows Whataburger to accommodate a diverse range of customers. Late-night shift workers can grab a hearty meal after their shifts, while early birds can start their day with a satisfying breakfast.
During these hours, patrons can indulge in popular items like breakfast taquitos and honey butter chicken biscuits. The menu offers a variety of options to suit different tastes and preferences.
At 11 AM, Whataburger transitions to its regular menu, marking the end of breakfast service. This consistent schedule applies to all locations, making it easy for customers to plan their visits.
The Whataburger app provides updated menu information, allowing customers to stay informed about breakfast offerings and any seasonal specials that may be available during these hours.
19) Family-owned until 2019
Whataburger maintained its status as a family-owned business for nearly seven decades. The Dobson family, who founded the company in 1950, retained control of the beloved burger chain for generations.
This family ownership contributed to Whataburger’s unique culture and loyal customer base. Many patrons appreciated the company’s dedication to its Texan roots and family values.
In June 2019, the Dobson family made a significant decision. They sold their majority stake in Whataburger to BDT Capital Partners, a Chicago-based investment firm.
The sale marked the end of an era for the iconic Texas-based chain. However, the Dobson family maintained a minority stake in the company, ensuring some continued family involvement.
Despite the change in ownership, Whataburger’s leadership promised to maintain the brand’s identity and quality. The company’s headquarters remained in San Antonio, Texas, preserving its connection to its home state.
20) Spicy Ketchup debuted in 2012
Whataburger introduced its Spicy Ketchup as a limited-batch offering in 2012. The condiment quickly gained popularity among customers, adding a zesty kick to the chain’s classic burgers and fries.
The success of Spicy Ketchup led Whataburger to make it a permanent menu item in 2013. This decision came in response to the overwhelming positive feedback from patrons who enjoyed the spicier alternative to the restaurant’s traditional Fancy Ketchup.
Following its menu debut, Whataburger expanded the availability of Spicy Ketchup. The company began bottling the condiment for retail sale, allowing fans to enjoy it at home. Bottles of Spicy Ketchup can now be found in select grocery stores, including H-E-B and Walmart.
Whataburger’s online store, the Whatastore, also offers bottled Spicy Ketchup for purchase. This move has allowed the Texas-based chain to extend its brand beyond restaurant walls, giving customers nationwide access to their favorite condiment.
History of Whataburger
Whataburger’s journey from a single burger stand to a beloved fast-food chain spans over seven decades. The company’s growth and evolution reflect its commitment to quality and customer satisfaction.
Founding and Early Years
Whataburger was founded in 1950 by Harmon Dobson in Corpus Christi, Texas. Dobson’s vision was to create a burger so big it would take two hands to hold and make people exclaim, “What a burger!” The first Whataburger sold for 25 cents.
The iconic orange and white color scheme was inspired by circus tents, giving the restaurants a distinctive look. In 1955, Whataburger expanded beyond Corpus Christi, opening its first location outside the city.
Expansion Across the Country
By 1960, Whataburger had grown to 17 restaurants in Texas. The company began franchising in the 1960s, allowing for rapid expansion. Whataburger opened its 100th restaurant in 1972, marking a significant milestone.
The chain spread to other southern states, including Florida, Arizona, and New Mexico. By 2001, Whataburger had opened its 600th location. Today, Whataburger operates over 800 restaurants across 10 states, primarily in the southern United States.
Throughout its expansion, Whataburger maintained its commitment to fresh, made-to-order food and friendly service, helping it build a loyal customer base.
Whataburger’s Signature Offerings
Whataburger is known for its unique menu items and customization options that set it apart from other fast-food chains. The restaurant offers a variety of signature burgers, sandwiches, and sides that have become fan favorites over the years.
Unique Menu Items
The Whataburger, the chain’s namesake sandwich, features a large 5-inch beef patty on a toasted bun. It comes with mustard, lettuce, tomatoes, pickles, and diced onions. The Honey Butter Chicken Biscuit is a popular breakfast item, combining a crispy chicken strip with sweet honey butter on a warm biscuit.
Whataburger’s Patty Melt includes two beef patties, grilled onions, and melted cheese on Texas Toast. The A.1. Thick & Hearty Burger is another signature offering, featuring two beef patties topped with A.1. sauce, bacon, and cheese.
Customization Options
Whataburger prides itself on allowing customers to customize their orders. Diners can add or remove toppings, choose different buns, or adjust the number of patties on their burgers. The “All-Time Favorites” menu lets customers order popular combinations year-round.
The restaurant offers a “What-a-meal” option, allowing customers to create a combo with their choice of sides and drinks. Whataburger also provides vegetarian-friendly options by substituting beef patties with veggie patties upon request.
Seasonal items and limited-time offerings keep the menu fresh and exciting for regular customers. These often include unique flavor combinations or regional specialties.
Community and Culture
Whataburger has woven itself into the fabric of many communities, becoming more than just a fast-food chain. Its influence extends beyond burgers, shaping local cultures and the broader food industry.
Community Engagement Initiatives
Whataburger actively supports local communities through various programs. The Whataburger Feeding Student Success initiative provides scholarships and resources to students. In 2024, the program awarded over $1 million in scholarships.
The company also partners with local food banks to combat hunger. During the holiday season, Whataburger organizes food drives in partnership with customers and employees.
Whataburger’s Hometown Heroes program recognizes local first responders and military personnel. The initiative offers special discounts and hosts appreciation events throughout the year.
Cultural Impact on the Food Industry
Whataburger’s unique menu items have influenced regional cuisine trends. The Honey Butter Chicken Biscuit sparked a wave of similar offerings from competitors across the Southern United States.
The chain’s commitment to customization has set new standards in fast food. Whataburger’s “Just Like You Like It” slogan encourages personalized orders, a concept now widely adopted in the industry.
Whataburger’s iconic A-frame buildings have become landmarks in many towns. The distinct orange and white color scheme is instantly recognizable, often serving as a meeting point for locals.
The brand has inspired a range of merchandise, from clothing to home decor. This expansion into lifestyle products demonstrates Whataburger’s cultural significance beyond food.