The San Antonio Stock Show & Rodeo stands as a cherished annual tradition in the Alamo City. Each February, the event transforms San Antonio into a bustling hub of Western culture and entertainment. Attracting approximately 1.5 million visitors, it ranks as one of the largest and most prestigious single events in the city.
This PRCA-sanctioned rodeo competition takes place at the Frost Bank Center arena, offering thrilling displays of cowboy skills and sportsmanship. Beyond the rodeo action, the event features a comprehensive livestock show, showcasing the best in animal husbandry and agricultural practices.
The San Antonio Stock Show & Rodeo isn’t just about livestock and rodeo competitions. It also boasts an impressive lineup of live entertainment from major recording artists, family-friendly activities, and educational opportunities. With a dedicated force of over 6,000 volunteers, the event continues to grow and evolve since its inception in 1949.
History of the San Antonio Stock Show & Rodeo
The San Antonio Stock Show & Rodeo has been a cherished tradition in Texas for 75 years. This iconic event has grown from humble beginnings to become a major attraction, showcasing livestock, rodeo competitions, and entertainment.
Origins and Founding
The San Antonio Stock Show & Rodeo was established in 1949. A group of local business leaders and ranchers came together with the vision of creating an event that would celebrate the region’s agricultural heritage. The first show took place at the Joe Freeman Coliseum, drawing participants and spectators from across Texas.
Initially, the focus was primarily on livestock exhibitions and sales. Local ranchers and farmers brought their best animals to compete and trade. The rodeo component was added to provide entertainment and showcase cowboy skills.
Evolution Over the Years
As the event gained popularity, it expanded in scope and scale. The rodeo became a professional competition, attracting top cowboys and cowgirls from around the country. In the 1980s, the San Antonio Stock Show & Rodeo began featuring live music performances, bringing in major recording artists.
The venue changed over time, moving to larger facilities to accommodate growing crowds. Today, the event takes place at both the Freeman Coliseum and Frost Bank Center, allowing for multiple activities to occur simultaneously.
Educational programs were introduced, offering scholarships and learning opportunities for youth interested in agriculture and animal husbandry.
Impact on the Community
The San Antonio Stock Show & Rodeo has become a significant economic driver for the city. It attracts hundreds of thousands of visitors annually, boosting local businesses and tourism.
The event’s commitment to education has made a lasting impact. Millions of dollars in scholarships have been awarded to Texas students pursuing higher education in agriculture-related fields.
Community involvement has been a key aspect of the rodeo’s success. Thousands of volunteers contribute their time each year to ensure the event runs smoothly.
The rodeo has also played a role in preserving Western heritage and cowboy culture in an increasingly urbanized world.
Event Schedule for February
The San Antonio Stock Show & Rodeo offers a packed schedule of exciting events throughout February. From thrilling rodeo competitions to star-studded concerts, livestock exhibitions, and educational workshops, there’s something for everyone to enjoy.
Rodeo Competitions
The heart-pounding PRCA rodeo events take place nightly at the Frost Bank Center. Skilled cowboys and cowgirls compete in traditional disciplines like bull riding, barrel racing, and steer wrestling. The rodeo kicks off each evening at 7:00 PM, with matinee performances on weekends at 1:00 PM.
Special events include:
- Xtreme Bulls on February 10
- Freestyle Bullfighting on February 17
- Ranch Rodeo on February 24
Tickets include grounds admission, giving spectators full access to the fairgrounds before and after the rodeo.
Concert Lineup
Top country and rock artists perform live after each rodeo. The 2024 lineup features:
- February 8: Luke Bryan
- February 14: Miranda Lambert
- February 18: Zach Bryan
- February 22: Chris Stapleton
Concerts begin approximately 2 hours after the start of the rodeo. Separate tickets are not sold for concerts, as admission is included with rodeo tickets.
Exhibitions and Livestock Shows
Daily livestock shows and exhibitions showcase the best in Texas agriculture. Events include:
- Cattle Shows: February 12-18
- Swine Shows: February 19-23
- Sheep & Goat Shows: February 14-18
- Horse Shows: February 6-16
The popular Pig Races run multiple times daily near the Family Fair area. Art enthusiasts can view Western-themed works at the Wildlife & Western Art Gallery throughout the event.
Educational Events and Workshops
Interactive learning experiences are available for visitors of all ages:
- Little Buckaroo Farm: Hands-on agricultural activities for children
- Dairy Center: Live milking demonstrations daily at 11:00 AM and 3:00 PM
- Horse Discovery: Equine education sessions on weekends
- Swine Barn Tours: Guided walks every Tuesday and Thursday at 2:00 PM
The popular Ag Magic show combines agriculture and science in fun performances three times daily at the Family Fair stage.
Visitor Information
The San Antonio Stock Show & Rodeo offers various ticket options, multiple venues, convenient transportation, and nearby accommodations for attendees. Planning ahead ensures a smooth and enjoyable experience at this popular annual event.
Ticket Purchasing and Packages
Tickets for the San Antonio Stock Show & Rodeo can be purchased online through the official website or at select local retailers. General admission tickets grant access to the fairgrounds, exhibits, and shopping areas.
Rodeo performance tickets are sold separately and include fairground entry. Package deals combine rodeo tickets with concert admission for select nights.
Season passes are available for frequent visitors, offering unlimited access throughout the event’s duration. Group discounts apply for parties of 20 or more.
Special promotions, like $2 Fairground Admission on February 11, 2024, provide budget-friendly options for families.
Venues and Seating Arrangements
The main rodeo events take place in the AT&T Center, featuring tiered seating with excellent views of the arena. Premium seats closer to the action command higher prices.
The fairgrounds host livestock shows, carnival rides, and food vendors. Indoor exhibit halls showcase agricultural displays and commercial booths.
Concert performances occur on various stages throughout the grounds. The main stage accommodates larger crowds for headlining acts.
Seating charts are available online to help visitors choose their preferred locations. Accessible seating options are provided for guests with mobility needs.
Transportation and Parking
The San Antonio Stock Show & Rodeo offers ample on-site parking for a fee. Shuttle services run from designated off-site parking lots to ease congestion.
Public transportation options include bus routes with stops near the fairgrounds. Ride-sharing services provide convenient drop-off and pick-up points.
For those staying downtown, shuttle buses operate between select hotels and the event grounds during peak hours.
Bicycle parking is available for eco-conscious visitors. Walking paths connect nearby neighborhoods to the fairground entrances.
Accommodations and Stays
San Antonio offers a wide range of accommodations to suit various budgets and preferences. Hotels near the AT&T Center provide convenient access to the rodeo grounds.
Downtown hotels offer a vibrant atmosphere and easy access to other city attractions. Many properties offer special rodeo packages that include transportation.
For longer stays, vacation rentals and extended-stay hotels are available in surrounding neighborhoods.
RV parks cater to visitors bringing their own accommodations, with some located within a short drive of the fairgrounds.
Booking early is recommended, as hotels fill up quickly during the rodeo season. Many properties offer flexible cancellation policies for rodeo attendees.
Participation and Competitions
The San Antonio Stock Show & Rodeo offers numerous opportunities for participants to showcase their skills and livestock. Competitors can enter various categories with the chance to win prizes and recognition.
How to Enter Competitions
Interested participants can enter competitions through the official San Antonio Stock Show & Rodeo website. The 2025 Online Entry System is available for both Junior and Open Shows. Competitors must complete the appropriate entry forms and worksheets.
Key documents include:
- 2025 Junior Show Exhibitor Entry Agreement
- 2025 Junior Show Entry Worksheet
- 2025 Junior Contest Entry Worksheet
Deadlines for submissions are typically several months before the event. Entrants should carefully review the Competitive Events Premium List for detailed information on requirements and dates.
Categories and Prizes
The rodeo features a wide array of competition categories for participants of all ages. Some popular contests include:
- Livestock shows (cattle, swine, sheep, goats)
- Horse shows
- Agricultural mechanics
- Public speaking
- Judging contests
Prizes vary by category but often include cash awards, scholarships, and ribbons. Top performers may qualify for prestigious titles and additional opportunities in the agricultural industry.
Rules and Regulations for Participants
Competitors must adhere to strict guidelines to ensure fair competition and animal welfare. Key regulations include:
- Age restrictions for junior competitions
- Health requirements for livestock
- Proper animal handling and care standards
- Dress codes for exhibitors
- Ethical treatment of animals
Participants are expected to familiarize themselves with the specific rules for their chosen categories. Violation of regulations may result in disqualification or other penalties.
The San Antonio Stock Show & Rodeo emphasizes education and skill development alongside competition. Participants often gain valuable experience and industry connections through their involvement.
Food and Entertainment
The San Antonio Stock Show & Rodeo offers a diverse array of culinary delights, thrilling rides, and unique attractions. Visitors can savor local flavors, enjoy family-friendly games, and experience special events that showcase the region’s culture and heritage.
Culinary Experiences
Food lovers rejoice at the rodeo’s extensive selection of Texas-style cuisine and fair favorites. Traditional barbecue stands serve up smoky brisket, tender ribs, and juicy sausages. Mexican food stalls offer authentic tacos, enchiladas, and freshly made tortillas.
For those with a sweet tooth, funnel cakes, cotton candy, and deep-fried desserts are readily available. Local food trucks bring innovative fusion dishes, while gourmet vendors present upscale takes on classic rodeo fare.
Visitors can quench their thirst with ice-cold lemonades, craft beers, and specialty cocktails at various beverage stations throughout the grounds.
Games and Rides
The midway bustles with excitement, featuring a wide array of carnival games and exhilarating rides. Classic games of skill test visitors’ aim and accuracy, with prizes ranging from stuffed animals to oversized novelty items.
Thrill-seekers can enjoy heart-pumping roller coasters, spinning rides, and towering drop towers. For families with young children, gentle carousel rides and colorful fun houses provide age-appropriate entertainment.
Skill-based attractions like rock climbing walls and mechanical bull rides offer unique challenges for adventurous attendees.
Special Attractions
The rodeo hosts several special attractions that highlight Texas culture and agricultural heritage. Live music performances showcase local and national country artists on multiple stages throughout the event.
Educational exhibits allow visitors to learn about livestock, farming techniques, and the importance of agriculture in Texas. Interactive displays and demonstrations give hands-on experiences with various aspects of ranch life.
Petting zoos and pony rides delight younger guests, while horse shows and livestock competitions captivate audiences of all ages. Special events like mutton bustin’ for children and pig races add unique entertainment to the rodeo experience.
Economic Impact and Charitable Efforts
The San Antonio Stock Show & Rodeo generates significant economic benefits for the local community while supporting youth through educational initiatives and scholarships. Its charitable efforts extend beyond financial contributions to include various community outreach programs.
Fundraising and Scholarships
The San Antonio Stock Show & Rodeo has a substantial economic impact on the city and surrounding areas. In 2023, an economic impact study revealed the event contributed $288 million to San Antonio and Bexar County. This figure underscores the rodeo’s importance as a major economic driver for the region.
A key focus of the rodeo’s charitable efforts is its scholarship program. In 2023, the organization allocated $12 million for youth education initiatives. These funds provide crucial support for students pursuing higher education and agricultural studies.
The rodeo’s commitment to education extends beyond scholarships. It offers various programs aimed at fostering agricultural knowledge and skills among young people. These initiatives help prepare the next generation of agricultural leaders and professionals.
Community Outreach Programs
The San Antonio Stock Show & Rodeo engages in diverse community outreach activities throughout the year. These programs aim to promote agricultural awareness and education beyond the annual event.
One such initiative is the “rodeo class” at Trinity University, where students conduct marketing research and economic impact studies of the rodeo. This collaboration provides real-world experience for students while offering valuable insights for the organization.
The rodeo also hosts educational tours and workshops for school groups, introducing children to various aspects of agriculture and animal husbandry. These hands-on experiences help cultivate interest in agricultural careers and promote understanding of the industry’s importance.
Additionally, the organization supports local 4-H and FFA programs, providing resources and opportunities for youth to develop leadership skills and agricultural knowledge. These efforts contribute to the rodeo’s broader mission of supporting and educating the community.
Safety and Accessibility Policies
The San Antonio Stock Show & Rodeo implements extensive security measures to ensure visitor safety. A comprehensive network of security personnel monitors the grounds and maintains a visible presence throughout the event.
Enhanced safety protocols were introduced in response to the COVID-19 pandemic. These include increased sanitation procedures and potential capacity limitations to allow for social distancing.
The rodeo prioritizes accessibility for all attendees. Wheelchair-accessible seating areas are available in the AT&T Center and other venues. Service animals are permitted in accordance with ADA guidelines.
Designated drop-off and pick-up zones facilitate easier access for visitors with mobility challenges. Golf cart shuttles provide transportation assistance between parking areas and main event locations.
First aid stations are strategically placed around the grounds, staffed by trained medical professionals. Emergency services are on standby to respond quickly to any incidents.
Clear bag policies may be in effect to expedite security screenings. Prohibited items typically include:
- Weapons
- Outside food and beverages
- Large bags or backpacks
- Selfie sticks
- Drones
The rodeo’s commitment to safety and accessibility aims to create an enjoyable experience for all visitors while maintaining a secure environment.
Tips for First-Time Attendees
Plan to arrive early to the San Antonio Stock Show & Rodeo. This allows time to navigate parking and explore the grounds before events begin.
Wear comfortable shoes suitable for walking on various surfaces. The venue is large, and you’ll likely cover significant ground throughout the day.
Bring cash for food, drinks, and souvenirs. While some vendors accept cards, cash is often more convenient and widely accepted.
Check the event schedule in advance. Plan which activities and performances you want to see to make the most of your visit.
Consider purchasing tickets online before arriving. This can save time and potentially offer discounts compared to buying at the gate.
Dress in layers. February weather in San Antonio can be unpredictable, so be prepared for both warm and cool temperatures.
Must-See Attractions:
- Livestock shows
- Carnival rides
- Shopping areas
- Live music performances
- Rodeo competitions
Don’t miss the opportunity to try traditional rodeo food. Funnel cakes, barbecue, and fried treats are popular options.
Take advantage of free attractions and exhibits. These offer great entertainment value and insights into Texas agriculture and culture.
Consider visiting on a weekday if possible. Crowds are typically smaller, allowing for a more relaxed experience.
San Antonio Tourism and Culture
San Antonio offers visitors a rich blend of historical sites, cultural attractions, and modern entertainment options. The city’s unique heritage and vibrant arts scene make it a popular destination for tourists year-round.
City Attractions
The iconic River Walk is a must-see attraction, featuring winding pathways along the San Antonio River lined with restaurants, shops, and hotels. Visitors can enjoy boat tours or stroll along the scenic waterway.
The Alamo, a former Spanish mission and site of the famous 1836 battle, stands as a symbol of Texas independence in the heart of downtown. Nearby, the San Antonio Missions National Historical Park preserves four additional Spanish colonial missions.
For family fun, Six Flags Fiesta Texas and SeaWorld San Antonio offer thrilling rides and shows. The San Antonio Zoo houses over 3,500 animals from 750 species across 56 acres.
Cultural Heritage Sites
San Antonio’s five Spanish colonial missions, including the Alamo, are collectively designated as a UNESCO World Heritage Site. These 18th-century structures showcase the city’s deep Spanish and Mexican roots.
The San Antonio Museum of Art, housed in a former brewery complex, features a diverse collection spanning 5,000 years of global culture. The McNay Art Museum, Texas’ first modern art museum, displays works by Picasso, Matisse, and O’Keeffe.
La Villita Historic Arts Village, San Antonio’s first neighborhood, now hosts art galleries and shops in restored adobe buildings. Market Square, the largest Mexican market outside Mexico, offers a lively atmosphere with restaurants, craft vendors, and cultural events.
