![](https://www.simplytexan.com/wp-content/uploads/2025/01/image-276-768x439.jpeg)
Discover the HEB Tournament of Champions, uniting Texas sports and philanthropy since 1986. Learn how this annual event has raised over $16 million in 2024, supporting hundreds of nonprofits focused on children, families, and education across the Lone Star State.
![](https://www.simplytexan.com/wp-content/uploads/2025/01/image-275-768x439.jpeg)
Explore HEB's innovative curbside pickup and delivery services, revolutionizing Texas grocery shopping. Learn how these convenient options have evolved to meet changing consumer needs and leverage cutting-edge technology in 2025.
![](https://www.simplytexan.com/wp-content/uploads/2025/01/image-274-768x439.jpeg)
Discover HEB's extensive efforts in supporting Texas food banks and hunger relief. Learn how this leading grocery chain is partnering with non-profits to provide essential nutrition statewide, making a significant impact on communities across the Lone Star State.
![](https://www.simplytexan.com/wp-content/uploads/2025/01/image-273-768x439.jpeg)
Explore HEB's diverse international food aisles, bringing global cuisines to Texas. Discover curated selections of authentic ingredients and flavors from around the world, right in your local H-E-B store.
![](https://www.simplytexan.com/wp-content/uploads/2025/01/image-272-768x439.jpeg)
Explore the HEB School of Retail Leadership, a cutting-edge program preparing college grads for management roles. Learn how this Texas grocery giant combines hands-on experience with structured training to nurture future retail leaders.
![](https://www.simplytexan.com/wp-content/uploads/2025/01/image-271-768x439.jpeg)
Discover HEB's Meal Simple, the game-changing ready-to-eat meal program offering chef-inspired options prepared daily in stores. Learn how this Texas grocery chain is revolutionizing convenient dining without compromising on quality or taste.
![](https://www.simplytexan.com/wp-content/uploads/2025/01/image-270-768x439.jpeg)
Discover how H-E-B, Texas' favorite grocery chain, strengthens community bonds through strategic partnerships with local sports teams and athletes. Learn about their initiatives supporting professional and college sports across the Lone Star State.
![](https://www.simplytexan.com/wp-content/uploads/2025/01/image-269-768x439.jpeg)
Discover how H-E-B's Slim Down Showdown, a 12-week wellness initiative, is transforming health in Texas communities. Learn about this "Biggest Loser"-style competition promoting weight loss and healthy lifestyles across the state.
![](https://www.simplytexan.com/wp-content/uploads/2025/01/image-218-768x439.jpeg)
Discover HEB Plus, launched in 2004. Learn how these larger format stores offer one-stop shopping with groceries, electronics, home goods, and more for Texas communities.
![](https://www.simplytexan.com/wp-content/uploads/2025/01/image-217-768x439.jpeg)
Explore HEB's Operation Appreciation program, launched in 2013. Learn how this Texas grocery chain supports active-duty military, veterans, and their families.