The H-E-B Center stands as a premier multi-purpose venue in Cedar Park, Texas, just outside Austin. This versatile arena hosts a wide array of events, from thrilling sports matches to unforgettable concerts. Home to the AHL’s Texas Stars hockey team and the NBA G League’s Austin Spurs, the H-E-B Center boasts a seating capacity of 6,800 for hockey games.
Located at 2100 Avenue of the Stars, the H-E-B Center occupies 31 acres of land in Cedar Park. Its flexible seating configurations allow for various event types, making it a hub for entertainment in the greater Austin area. The venue’s calendar is packed with diverse offerings, catering to different interests and age groups.
Upcoming events at the H-E-B Center showcase its broad appeal. In 2025, tickets will go on sale for the 2026 U.S. Hockey Hall of Fame Game, highlighting the arena’s significance in the sports world. Music fans can look forward to performances by artists like Alejandro Fernández, whose “De Rey a Rey” tour pays tribute to his father, the legendary Vicente Fernández.
History and Overview
The H-E-B Center has evolved from its initial conception to become a prominent multi-purpose arena in Cedar Park, Texas. Its journey includes key developments and naming changes tied to corporate sponsorships.
Development of H-E-B Center
The arena project began in 2008 when the City of Cedar Park approved plans for a new entertainment venue. Construction started in 2009, with the facility designed to host various events, including sports, concerts, and family shows.
The center officially opened its doors on September 25, 2009. It featured a seating capacity of approximately 6,800 for hockey games and up to 8,700 for concerts and other events.
Name Changes and Sponsorship
Initially, the venue was known as Cedar Park Center. This name reflected its location and community ties. The arena operated under this moniker for several years, establishing itself as a key entertainment destination in the Austin metropolitan area.
In 2016, H-E-B, a prominent Texas-based grocery chain, acquired naming rights. The facility was renamed H-E-B Center at Cedar Park. This sponsorship deal strengthened the arena’s financial position and increased its brand recognition.
The partnership with H-E-B brought new marketing opportunities and enhanced the center’s ability to attract high-profile events. The sponsorship agreement solidified the arena’s place as a major regional venue.
Events and Bookings
The H-E-B Center hosts a diverse array of events throughout the year, catering to sports fans, music enthusiasts, comedy lovers, and the local community. Its versatile space accommodates professional sports, high-profile concerts, stand-up comedy, and private functions.
Sports Events
The H-E-B Center serves as the home arena for two professional sports teams. The Texas Stars, the American Hockey League (AHL) affiliate of the NHL’s Dallas Stars, play their home games here. Hockey fans can enjoy exciting matchups from October through April.
The Austin Spurs, the NBA G League affiliate of the San Antonio Spurs, also call this venue home. Basketball enthusiasts can catch thrilling games during the G League season, typically running from November to March.
The arena’s 6,778-seat capacity creates an intimate atmosphere for spectators, ensuring great views of the action from every seat.
Concerts and Live Performances
Music lovers flock to the H-E-B Center for its impressive lineup of concerts and live performances. The venue’s state-of-the-art sound system and lighting equipment provide an optimal experience for both artists and audiences.
Country music icon George Strait has performed at the H-E-B Center, drawing large crowds. The arena hosts a variety of musical genres, from rock and pop to country and R&B.
Concert-goers can choose from general admission floor spaces or reserved seating options. The venue’s layout allows for flexible configurations to accommodate different types of performances and audience sizes.
Comedy and Entertainment
The H-E-B Center regularly features stand-up comedy shows, bringing laughter to Cedar Park. Well-known comedians and up-and-coming talents take the stage, offering diverse comedic styles to suit different tastes.
Beyond comedy, the venue hosts family-friendly entertainment events, including circus performances, ice shows, and children’s character meet-and-greets. These events transform the arena into a magical space for audiences of all ages.
The center’s versatile setup allows for theater-style seating arrangements, creating an intimate atmosphere for comedy shows and smaller-scale entertainment events.
Community and Private Events
The H-E-B Center plays a vital role in the local community by hosting various non-ticketed events. High school and college graduation ceremonies often take place here, providing ample seating for graduates’ families and friends.
Private events, such as corporate conferences, trade shows, and banquets, can be accommodated in the arena’s flexible spaces. The venue offers catering services and audio-visual equipment to meet diverse event needs.
For booking inquiries, event organizers can contact the H-E-B Center’s dedicated booking team. They assist with event planning, logistics, and customizing the space to suit specific requirements.
Facilities and Seating
H-E-B Center offers diverse seating options and amenities to enhance the visitor experience. The venue provides accessible facilities, premium seating packages, and guest services to cater to various needs.
Venue Capacity and Layout
H-E-B Center features a versatile seating arrangement to accommodate different types of events. The arena’s layout includes floor seating, lower bowl, and upper level sections.
Loge level seating on the 2nd floor offers premium views and amenities. Some events may utilize folding chairs or bleacher seating for specific configurations.
The venue’s capacity varies depending on the event setup, allowing for flexibility in hosting concerts, sports, and other performances.
Box Office Information
The Box Office at H-E-B Center handles ticket sales and inquiries for upcoming events. Located on-site, it serves as the primary point for in-person ticket purchases and will-call pickup.
Operating hours may vary based on event schedules. Visitors can contact the Box Office for the most up-to-date information on ticket availability and pricing.
For convenience, tickets are also available through online platforms and authorized vendors.
VIP and Accessibility Options
H-E-B Center provides VIP experiences and accessibility accommodations for guests. All-inclusive premium seating packages are available for select events, offering perks such as parking, food, and beverage options.
The venue features accessible seating areas and amenities for guests with disabilities. A Guest Services desk is located behind Section 121 to assist with special needs and inquiries.
VIP options may include club seats with additional legroom and wait service. For accessibility information or assistance, guests can contact Guest Services at 512-600-5154 on event days.
Visitor Information
H-E-B Center provides essential amenities and services for guests attending events. Visitors can expect convenient parking options, food and beverage choices, and security measures to ensure a safe experience.
Arrival and Parking
H-E-B Center offers ample parking for visitors. The venue has multiple entrances accessible from the southbound 183A Frontage Road. Guests coming from East Austin can take US Highway 183 North and 183A Toll Road, proceeding through the New Hope Road intersection. About 3/4 mile north, a U-turn provides access to the parking areas.
For those using GPS, the address is 2100 Avenue of the Stars, Cedar Park, Texas 78613. It’s advisable to arrive early, especially for popular events, to secure parking and navigate any traffic. The center’s website often provides event-specific parking information and updates.
Dining and Beverages
H-E-B Center caters to various tastes with its food and beverage options. Concession stands throughout the venue offer a range of snacks, meals, and drinks. Some areas, like club seats, may have wait service available.
Beverage choices typically include both alcoholic and non-alcoholic options. It’s important to note that outside food and drinks are generally not permitted inside the center. However, policies may vary for specific events, so checking the event page on the H-E-B Center website is recommended.
Water fountains are available in public areas for visitors’ convenience.
Prohibited Items and Security
To ensure a safe environment, H-E-B Center enforces security measures and restrictions on certain items. Prohibited items often include:
- Weapons of any kind
- Outside food and beverages
- Large bags or backpacks
- Professional cameras or recording devices
- Drones or unmanned aircraft
Security staff conducts bag checks and may use metal detectors at entrances. Visitors should be prepared for these procedures to expedite entry. The use of clear bags can help streamline the security process.
For the most up-to-date information on prohibited items and security policies, guests should check the H-E-B Center website or contact the box office at (512) 600-5000 prior to their visit.
Upcoming Highlights
The H-E-B Center has an exciting lineup of events planned for 2025. Sports fans, music enthusiasts, and comedy lovers will find plenty to enjoy in the coming months.
Featured Sports Matchups
The Texas Stars continue their thrilling hockey season with several key matchups. On January 3, 2025, they face off against a tough opponent in a game that could impact playoff standings.
The Austin Spurs take to the court on January 1, 2025, battling the Iowa Wolves in what promises to be an action-packed basketball showdown. Fans can expect high-flying dunks and intense competition.
For hockey enthusiasts, the Milwaukee Admirals visit on an upcoming date for a 7:00 PM faceoff against the Texas Stars. This game is anticipated to draw a large crowd of passionate supporters.
Concerts and Headliners
Music lovers have much to look forward to at the H-E-B Center. While specific artists are yet to be announced, the venue is set to host a mix of country and pop performances in the coming months.
Country music fans should keep an eye out for announcements, as the center has a history of attracting top Nashville talent. Pop music enthusiasts can also expect some chart-topping acts to grace the stage.
Concert-goers are advised to check the H-E-B Center’s official website regularly for updates on performers and ticket sales dates.
Special Programs and Engagements
Comedy takes center stage with the We Them One’s Comedy Tour scheduled to bring laughter to Cedar Park. This event promises a night of hilarious stand-up from rising stars in the comedy world.
The center also hosts unique events like the previously held Jurassic Night, which combined sports with themed entertainment. Similar special programs are likely to be announced for 2025.
Ticket sales for most events begin well in advance. Patrons are encouraged to purchase early for the best seat selection and to avoid missing out on popular shows.
Ticketing and Membership
The H-E-B Center offers various ticketing options and membership benefits for attendees. Guests can purchase tickets through multiple channels and take advantage of group sales discounts. Members enjoy exclusive perks and promotions.
Purchasing Tickets
Tickets for H-E-B Center events are available through Ticketmaster’s online platform. The venue’s box office, located on the Northeast side of the building, also sells tickets directly to customers. For most events, all patrons over two years old must present a valid ticket for entry. Children under two can attend without a ticket but must sit on an accompanying adult’s lap.
Ticket prices vary depending on the event and seating location. Premium seating options may be available for select performances. Guests are advised to purchase tickets in advance, especially for popular shows that may sell out quickly.
Membership Benefits
The H-E-B Center offers membership programs that provide added value for frequent attendees. Members often receive benefits such as:
- Priority access to ticket presales
- Discounts on merchandise and concessions
- Exclusive member-only events
- Reserved parking options
- Early entry to the venue
Membership tiers may be available, offering escalating benefits based on the level chosen. Some packages might include guaranteed seats for specific event series or seasons.
Group Sales and Promotions
Group sales options cater to larger parties attending events together. Benefits of group purchases may include:
- Discounted ticket rates
- Reserved seating blocks
- Customized experiences for corporate outings or special occasions
The venue occasionally runs promotions and giveaways, offering chances to win tickets or exclusive experiences. These promotions are typically announced through the H-E-B Center’s official channels, including their website and social media platforms.
Fans are encouraged to sign up for the venue’s newsletter to stay informed about upcoming events, ticket sales, and special offers.
Support and Contact Information
H-E-B provides multiple channels for customer assistance and engagement. The company offers dedicated support for various needs, from general inquiries to partnership opportunities.
Customer Service
H-E-B’s customer care team is available to help with recent orders, in-store purchases, and account-related issues. Customers can reach out via phone or online contact form. The general customer service line is 1-800-432-3113, operating Monday to Friday from 8am to 5pm CT.
For pharmacy-related concerns, H-E-B advises contacting the specific store’s pharmacy directly. The company typically responds to online inquiries within 48 hours.
H-E-B’s website features a Help Center where customers can find answers to common questions and access self-service options.
Partnership and Sponsorship Opportunities
H-E-B actively engages in community initiatives and partnerships. Interested organizations can apply for support through the company’s website.
The Public Affairs department handles regional contacts for various programs, including:
- Education initiatives like Excellence in Education and H-E-B Buddy League
- Hunger relief efforts such as the Feast of Sharing calendar
- Military support programs
Potential partners should reach out to the appropriate regional contact for specific opportunities.
Venue Feedback and Improvement
H-E-B values customer input for continuous improvement. Shoppers can provide feedback on their store experiences through several channels:
- Online contact form on the H-E-B website
- Social media platforms
- In-store customer service desks
The company encourages specific comments about store amenities, product selection, and overall shopping experience. This feedback helps H-E-B enhance its venues and services to better meet customer needs.
Customers can also use the store locator on H-E-B’s website to find detailed information about specific locations, including address, operating hours, and available services.