H-E-B Alliance, located at 3451 Heritage Trace Parkway in Fort Worth, Texas, brings the beloved Texas grocery chain to north Tarrant County. This flagship store offers a wide range of products and services, including curbside pickup, delivery, and a full-service pharmacy. The H-E-B Alliance location features a True Texas BBQ restaurant with a drive-thru, providing customers with convenient dining options alongside their grocery shopping.
The store’s opening in spring 2024 marks H-E-B’s fifth location in the Dallas-Fort Worth Metroplex. It represents a significant expansion for the company in the region, addressing the growing demand for quality groceries and services in the rapidly developing north Fort Worth area. The H-E-B Alliance store also includes a Texas Backyard department, catering to outdoor enthusiasts and gardeners.
H-E-B’s arrival in Alliance has been met with enthusiasm from local residents and officials alike. The store’s presence is expected to contribute to the area’s economic growth and provide the community with access to fresh, quality products at competitive prices. As H-E-B continues to establish its presence in north Texas, the Alliance location serves as a prime example of the company’s commitment to serving Texan communities.
History and Background
H-E-B’s journey from a small family store to a beloved Texas institution spans over a century. The company’s growth reflects its deep roots in Texas culture and its commitment to serving local communities.
Origin and Expansion
H-E-B’s story began in 1905 when Florence Butt opened a modest grocery store in Kerrville, Texas. Her son, Howard Edward Butt, took over the business in 1919 after returning from World War I. He expanded the company across South Texas, changing the name to H-E-B.
The 1950s and 1960s saw rapid growth as H-E-B opened stores in major Texas cities. In 1981, the company launched its first superstore in Austin, measuring 56,000 square feet. This marked a shift towards larger, more comprehensive shopping experiences.
H-E-B introduced its upscale Central Market concept in 1994, catering to gourmet and organic food enthusiasts. By 2025, H-E-B had grown to over 420 stores across Texas and Mexico, employing more than 160,000 people.
H-E-B in North Texas
H-E-B’s expansion into North Texas came later than its presence in other parts of the state. The company began by opening Central Market stores in the Dallas-Fort Worth area in 2001.
Full-fledged H-E-B stores in North Texas followed years later. The company carefully planned its entry, considering local preferences and competition. H-E-B’s arrival in this region was highly anticipated by many residents familiar with the brand’s reputation from other parts of Texas.
The North Texas expansion showcased H-E-B’s strategy of tailoring stores to local communities. These locations often featured products and designs specific to the area, reinforcing H-E-B’s connection to Texas heritage.
Store Features
H-E-B Alliance offers a comprehensive shopping experience with diverse departments and services. The store combines traditional grocery offerings with specialty areas and convenient amenities to meet customers’ varied needs.
Retail and Grocery Offerings
H-E-B Alliance provides an extensive selection of grocery items. The store features fresh produce, meats, dairy, and bakery sections. A wide array of packaged goods, frozen foods, and beverages are available.
The store emphasizes local and Texas-made products. Specialty departments include a deli counter and prepared foods section for quick meal solutions.
H-E-B’s own brand products are prominently displayed alongside national brands. The store layout is designed for easy navigation, with clear signage guiding shoppers to different departments.
True Texas BBQ and Restaurants
True Texas BBQ, H-E-B’s in-store restaurant, is a standout feature. The restaurant offers authentic Texas-style barbecue, including brisket, ribs, and sausage.
A drive-thru option provides added convenience for customers seeking quick meals. The restaurant area includes indoor seating for dine-in patrons.
True Texas BBQ’s menu features daily specials and combo meals. Side dishes include classic barbecue accompaniments like potato salad and coleslaw.
Texas Backyard Department
The Texas Backyard department caters to outdoor living enthusiasts. It offers a range of patio furniture, grills, and garden supplies.
Seasonal items rotate throughout the year, providing relevant products for different outdoor activities. The department includes plants and gardening tools for home landscaping projects.
Outdoor cooking equipment, such as smokers and grilling accessories, complements the store’s barbecue offerings. Texas-themed decor items are available for customers looking to add local flair to their outdoor spaces.
Pharmacy Services
H-E-B Alliance includes a full-service pharmacy with a convenient drive-thru option. The pharmacy offers prescription filling services and over-the-counter medications.
Pharmacists are available for medication consultations and to answer health-related questions. Immunization services, including flu shots, are provided on-site.
The pharmacy department also features a selection of wellness and nutrition products. Health screenings and educational programs are occasionally offered to promote community wellness.
Services and Convenience
H-E-B Alliance offers a wide range of services designed to enhance the shopping experience and cater to diverse customer needs. These offerings focus on convenience, health, and business support.
Curbside and Delivery Options
H-E-B Alliance provides multiple ways for customers to receive their groceries. Curbside pickup allows shoppers to order online and collect their items without entering the store. This service has become increasingly popular, especially for busy families and individuals.
Favor Delivery, H-E-B’s in-house delivery service, brings groceries directly to customers’ homes. This option is particularly useful for those with limited mobility or tight schedules. Customers can schedule deliveries at convenient times, ensuring they receive fresh products when needed.
The store also offers prescription delivery, enabling patients to receive medications without visiting the pharmacy. This service is especially valuable for those managing chronic conditions or with limited transportation options.
Business and Catering Services
H-E-B Alliance extends its services to local businesses and event planners. The store’s catering options provide a variety of food choices for corporate events, parties, and gatherings. Customers can order platters, custom cakes, and complete meal solutions.
The H-E-B Business Center offers additional support for commercial clients. This includes bulk purchasing options, account management, and tailored delivery schedules. Small businesses and restaurants often take advantage of these services to streamline their operations.
Gift card services are also available, allowing companies to reward employees or offer customer incentives. These can be purchased in various denominations and designs.
Health and Wellness Services
H-E-B Alliance prioritizes customer health through its pharmacy and wellness programs. The store offers health screenings, providing convenient access to basic medical tests and assessments. These screenings can help identify potential health issues early.
Immunizations are available at the pharmacy, making it easy for customers to stay up-to-date on vaccines. Pharmacists also offer medication consultations to ensure proper usage and address any concerns.
For those focused on nutrition, H-E-B provides meal planning services. This includes access to dietitian-approved recipes and personalized advice to support various dietary needs and goals.
Community Engagement
H-E-B’s commitment to community involvement extends beyond its stores. The company actively participates in various initiatives to support local communities across Texas and Mexico.
Donations and Sponsorships
H-E-B’s “Help End Hunger” campaign, launched in 1990, enables customers to contribute to local food banks in Texas and Mexico. The company matches these donations to amplify their impact. H-E-B also sponsors the Excellence in Education awards, recognizing outstanding Texas educators and schools.
The grocer provides disaster relief support during crises. After natural disasters, H-E-B mobilizes its resources to deliver essential supplies and food to affected areas. The company’s Community Investment Program contributes to nonprofit organizations within its service area through product donations, volunteer hours, and monetary funding.
Community Events
H-E-B hosts the annual Feast of Sharing event, providing free holiday meals to thousands of Texans. This tradition brings communities together and helps those in need during the festive season. The company organizes local food drives and participates in community clean-up initiatives throughout the year.
H-E-B partners with the Texas Lottery on various community projects. These collaborations often result in additional funding for education and veterans’ programs across the state. The grocer also supports local sports teams and cultural events, fostering community spirit and engagement.
Customer Experience
H-E-B Alliance prioritizes exceptional customer service and convenience. The store focuses on rewarding shoppers and integrating digital solutions to enhance the shopping experience.
Rewards and Savings
H-E-B Alliance offers numerous ways for customers to save money on their purchases. The Weekly Ad features special deals and discounts on a wide range of products. Shoppers can find digital coupons on the H-E-B website or mobile app, easily applying them to their purchases at checkout.
The store’s loyalty program provides additional savings opportunities. Members earn points on eligible purchases, which can be redeemed for discounts on future shopping trips. H-E-B also runs frequent promotions, such as buy-one-get-one deals and discounts on seasonal items.
Digital Integration
H-E-B Alliance embraces technology to improve customer convenience. The store’s mobile app allows shoppers to create digital shopping lists, locate items in-store, and access personalized offers. Customers can use the app to scan products and add them to their virtual cart while shopping.
The store offers curbside pickup and home delivery services. Shoppers can place orders online or through the app, selecting their preferred fulfillment method. For in-store visits, H-E-B provides self-checkout kiosks to reduce wait times. Digital price tags ensure accurate pricing and enable quick updates for promotions or inventory changes.
Innovations and Developments
H-E-B Alliance showcases cutting-edge technologies and strategic expansion plans. The store integrates digital solutions to enhance customer experience while setting the stage for future growth in Texas.
Technological Advancements
H-E-B Alliance leverages state-of-the-art digital innovations to streamline operations and improve shopping convenience. The store features advanced checkout systems, including self-service kiosks and mobile payment options.
Smart shelf technology enables real-time inventory tracking, ensuring products are always in stock. Digital price tags allow for quick updates and dynamic pricing strategies.
The store’s mobile app integrates with in-store beacons, providing personalized offers and navigation assistance to shoppers. H-E-B’s Digital Technology Center in San Antonio supports these innovations, developing new tools to enhance the retail experience.
Future Store Expansions
H-E-B’s expansion plans focus on strategic locations across Texas. The Alliance store serves as a prototype for future developments, incorporating lessons learned from its construction and initial sales performance.
The company aims to open additional stores in underserved areas, with a particular focus on north Tarrant County. These new locations will feature similar innovative technologies and layout designs.
H-E-B’s expansion strategy includes both large-format stores and smaller, neighborhood-focused locations. The company’s construction teams are refining building techniques to reduce development timelines and costs for future projects.
H-E-B Alliance-specific Information
The H-E-B Alliance store in Fort Worth offers a range of services and features designed to meet local shoppers’ needs. This location provides convenient access for residents in the northern part of the city and surrounding areas.
Store Details for the Alliance Location
H-E-B Alliance is situated at 3451 Heritage Trace Parkway in Fort Worth, Texas. The store spans 117,000 square feet, making it a sizable retail space. It includes several specialty departments and services:
- True Texas BBQ restaurant with drive-thru
- Full-service pharmacy
- Texas Backyard department
The Alliance location is part of H-E-B’s expansion into the Dallas-Fort Worth metroplex. It opened on April 10, 2024, marking the company’s first store in Tarrant County. H-E-B celebrated the opening by donating $10,000 each to Casa of Tarrant County and the North Texas Humane Society.
Operating Hours and Contact
H-E-B Alliance maintains consistent hours throughout the week:
- Store hours: 6:00 AM – 11:00 PM daily
- Pharmacy hours:
- Monday-Friday: 8:00 AM – 8:00 PM
- Saturday: 9:00 AM – 6:00 PM
- Sunday: 10:00 AM – 5:00 PM
Contact information:
- Store phone: (682) 708-1623
- Pharmacy phone: (817) 232-8632
The store’s location at the intersection of Heritage Trace Parkway and North Riverside Drive provides easy access for shoppers from nearby communities like Keller, Roanoke, and Southlake. H-E-B Alliance aims to serve the growing population in north Fort Worth and surrounding areas.